August 23, 2017

L’Oreal Pure Clay Cleanser, Detox & Brighten Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.

L’Oreal Pure Clay Cleanser, Detox & Brighten ($5.99) is one of three new clay-to-mousse daily cleansers that contain 3 different clays that act to lift away dirt and oil and live duller skin brighter and more even toned.

This formula is actually a retake on the L’Oreal Clay facial masks that launched last year. I got ok with L’Oreal Pure-Clay Mask Exfoliate and Refine Pores last year so I decided to check out the Pure Clay Cleanser Collection and see what the deal was.

Here’s my review and thoughts.

I’m terribly surprised to hear all the ravings about L’Oreal Pure Clay Cleanser, Detox & Brighten. Most reviews I’ve read are four to five star ratings but I’m having a hard time trusting these reviews because I had a vastly different experience with this product and didn’t think it was as great as everyone else is saying.

This particular formula I tried was formulated for dull skin. It’s supposed to transform from a clay to a mousse texture. Oddly enough it almost feels like they took the L’Oreal Pure-Clay Mask Detox & Brighten Treatment Mask out of the jar and placed it in a tube. Because the consistencies of the two products are fairly similiar. It’s fairly thick in texture but doesn’t quite transform correctly. I was sitting there trying to get it to lather up but it just kept falling down my face and down the train in chunks. I also ended up making a massive mess of my sink as the charcoal gray color left a ton of black residue behind. I kept rubbing it around my face but very little lather formed and I felt like it took ages to rinse off. Keep in mind this isn’t a makeup remover in my opinion but more a facial wash that will absorb excess oil and cleanse skin of any dirt or impurities. It also isn’t meant to be used around the eye area and does contain a heavy amount of fragrance.

Aside from the fragrance there isn’t anything terribly bad in the ingredients. In fact, it’s a good cleanser as it doesn’t leave my skin feeling dry or even tight after use. However, I experienced problems with the break down. It didn’t quite transform and it was difficult to rinse off. I wouldn’t say there’s anything beneficial here to make your skin look brighter with everyday use but it will likely leave your skin squeaky clean as it does absorb oil well.

L’Oreal Pure Clay Cleanser, Detox & Brighten wasn’t really a winner for me. Too much clean up after using it and a hard to rinse formula that didn’t produce a ton of lather made for a fail for me.

But considering the amount of ravings it is getting it might be worth a try out for yourself.

L’Oreal Pure Clay Cleanser, Detox & Brighten is available now at,, and

Tried it?

Do share!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • kimkats

    I’ve been seeing these in stores for a couple weeks, and wondered how they were – they *sound* like they’re made for skins oilier than ours, plus I’m awash in cleansers (see what I did there?) right now, so they’re a definite pass for me now! Thanks for being our guinea pig, Muse! πŸ˜€

    • Isabella Muse

      Hey Kim! Yup! for sure! Not too bad though, didn’t leave me tight or dry thankfully but prob wouldn’t work in the Winter when I’m a bit more drier! lol yeah, awash πŸ˜€ hehe!

    • Isabella Muse

      def! at least it’ll go down the drain and won’t stain my entire sink πŸ˜€

  • Meghan_S

    I had the same issues as you with it not lathering. I found I had to use a lot of the cleanser and add very little water to get it to transform into the right texture. But aside from that issue, it’s actually caused my skin to become very irritated, and I don’t have particularly sensitive skin. So I’ve decided to stop using it. I gave it a chance. I wasn’t impressed.

    • Isabella Muse

      Ok cool because every review I read says it lathers up great but mine was just chunky and messy! It might be the fragrance that caused your flare up! It has a lot of fragrance!

    • Amanda Ellis

      I also had an allergic reaction that eventually took me to urgent care. I wish I could’ve known more that this would be a problem before I bought it. (Should’ve done more research.) Thanks for posting your comment so I know I’m not alone.

      Side Note: I also do not have very sensitive skin so this truly came as a shock.

  • S

    Try it with a sonic brush! I couldn’t get it to foam at all until I used my Foreo and then it foams like crazy! It actually works really well too when you get it to foam. It removes all the oil from my face. I love it (but didn’t until it foamed!)

  • Naomi

    I have the light green-colored version and I really like it. I don’t know if it transforms into ‘mousse’ exactly, but it does lather nicely, cleans my oily skin well with a pleasant scent, and rinse clean. No problems with chunkiness or staining, but it’s light green, not black. I use it at the sink and in the shower. Not seeing long-lasting mattifying or anything, but it is pleasant to use.

  • genevieve

    That’s why we love you Muse! You experience makeup/skincare issues and mishaps just like us. This mask seems to be more trouble than what it is worth – and then you have to spend ages cleaning the bathroom sink. Ah, no.

    • Isabella Muse

      lol πŸ™‚ thanks! I really don’t want to clean my sink after cleansing my face! CHORE!

  • Kourtney

    I had the same problem the first couple times i used it until I realized it said to turn it into a mousse not a foam. You don’t want to add a bunch of water to it. Just kind of mix it up in your already wet hands πŸ™‚ then apply that to your face. Then rinse. I would rather less/no fragrance as well but otherwise like it. It’s not my everyday cleaner tho. I almost use it so rarely that I might as well just use a mask haha. but it makes me feel like maybe I’m getting a deeper clean than my reg cleanser and without the time and mess of a mask.

    • Isabella Muse

      I’m going to try again! I’m obviously doing something wrong πŸ˜€

  • Amanda Ellis

    I tried this cleanser and had all the same issues you did. I used a very small amount was super intentional about making a think layer around my face that eventually “lathered.” I was using this product for roughly a week when I had a severe allergic reaction. Have you experienced any red tenderness around your eyes, cheeks, forehead, and nose? It almost feels like I have a sun burn in those areas. On top of that, I have swelling in my eye lids, and slight swelling on my cheeks.

    Its a true let down because when I first started using it my face felt so soft and refreshed. Then overtime (maybe after 2 uses) it started to feel tender and now after the 5th use, the pain is unbearable.

    Thanks for posting a review on this so I could comment about my own experiences.

    • Isabella Muse

      Oh no Amanda I’m sorry to hear that I hope you immediately stopped using it. I didn’t have any allergic reaction like the one you are describing πŸ™ It might be the fragrance that you had a reaction to as it does seem to linger on well after washing it away! I hope you feel better really soon!!!!!!!!!!!!!! <3! It's my pleasure! I just don't understand how this is getting so many raves!