August 16, 2016

L’Oreal Pure-Clay Mask Detox & Brighten Treatment Mask Review

I purchased this item and I receive a small commission if you shop using the links in this post.

L'Oreal Pure-Clay Mask Detox & Brighten 8

L’Oreal Pure-Clay Mask Detox & Brighten Treatment Mask ($9.99) is one of three new mud masks that L’Oreal introduced a few weeks ago. I picked up this version as it was created for dull, tired looking skin and that’s exactly my issue. I typically don’t like mud masks because they contain kaolin which I find very drying on my already dry skin.

L’Oreal’s formula promised to have a non-drying formula but I’ve heard that plenty in the past from mud masks like Shea Moisture Coconut and Hibiscus Radiance Mud Mask and Raw Shea Butter Hydrating Mask.

L'Oreal Pure-Clay Mask Detox & Brighten Mud Mask

Mud masks are becoming quite a popular beauty trend at the moment with many brands introducing a variety of formulas. I happen to be a sheet mask person myself and I use them two to three times a week or even more because I get such great visible results when using them. I don’t really like cream or mud masks as I don’t seem to get the same results when using them. Interestingly enough I thought that fact that L’Oreal recommended using Pure-Clay Mask Detox & Brighten three times a week sounded absurd. I should be one to talk as I use sheet masks often enough but some reason using a cream mask that often seemed excessive to me. Cream or mud masks seem like more of a special treatment type product that are reserved for once a week use but maybe I’m crazy in my thinking here.

This particular mask is powered by charcoal which happens to be an ingredient I tend to like in my skincare. I’m a fond fan of products like Clinique’s new City Block Purifying Charcoal Clay Mask Scrub, Lush Dark Angels Cleanser, and MAC Volcanic Ash Exfoliator, and Freeman Charcoal Black Sugar Facial Polishing Mask. The fact, this contained charcoal was a good sign for me.

L'Oreal Pure-Clay Mask Detox & Brighten

Activate charcoal is actually a great ingredient that helps to draw out dirt and oil from pores. It also gives skin a very deep cleanse and if you’re oily it’ll draw out oil for smoother, less shiny skin. Unfortunately, this mask also contains kaolin which worried me but it ended up just fine!

This comes in a glass jar and weights in at 1.7 oz. You only need a very thin layer of the mask so, although smaller in size it’ll last you for a while. I’ve been using it for a month now and started out with the suggestion of three times a week but I’ve dwindled down to using it once a week only as I feel like that’s plenty for my skin type. The mask promises to draw out dirt, oil, and other gunk from pores as well as even out skin tone and reduce dull skin. My very first use with the mask I had a small crop up of tiny white heads on my chin. I rarely break out but sometimes I’ll get small, tiny pimples around this area. After using the mask they actually disappeared completely. I also noticed my skin was smoother and softer. Sadly, through the entire time using the mask I never experienced brighter less dull skin. I did notice that if I exfoliated directly after using the mask my exfoliating scrub seemed to whisk away drier skin better and my skin on a whole looked visibly smoother and brighter. I’d suggest, if your skin can take it, to exfoliate after rinsing the mask off as the mask seems to loosen up gunk and the exfoliate acts to whisk it away better. After discovering this method was best that’s how I’ve been using the mask. I first cleanse my skin, after that I apply the mask, leave it on for 15 minutes, wash it off, and exfoliate after that. It does seem to provide a very deep clean and my moisturizer seems to absorb more easily after using this.

While using it I did experience a slight tingle but nothing I couldn’t deal with. It tightens a good deal during the dry down and I was terrified it was drying my skin out because of this. But thankfully after rinsing it off my skin felt just a little tight but it didn’t leave me with a crazy dry feeling that some masks too. It’s a pain to rinse off and it makes a rather big mess as you rinse! You might want to have a wet wash cloth at the ready to remove any excess mask. I noticed it left dark patches around my skin that I had to use micellar water to remove. It does have a very strong fragrance.

I think in conjunction with an exfoliating scrub this does a good job drawing dirt and oil up and out of skin. It got my skin looking smooth and squeaky clean. I’ll likely repurchase it after I use the last drop I have. I’m not a mud mask type of person but as a weekly treat this will be a nice addition to my weekly exfoliating routine to get my skin squeaky clean!

L’Oreal Pure-Clay Mask Detox & Brighten is available now at drugstores as well as,,, and

Tried it?

Do share your thoughts on the formula!

L'Oreal Pure-Clay Mask Detox & Brighten 1

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Kimkats

    I actually just bought the red algae one last night!! WallyWorld has them for $9.97 and I had printed off a $2 coupon (yeah, I’m all about the cheap if it’s drugstore!) so I got it fora good price!! Am going to give it a try tonight – If I like it Imma print off another coupon and try one of the other ones – prolly the one you reviewed, my dear skin twin! 😀

    • Isabella Muse

      haha no shame in that! I feel the same about drugstore products, hate paying full price! LMK whatcha think!

    • Yezz

      There is also a Target coupon for $2 off that you can combine with the manufacture coupon. 😀

  • Laura

    I haven’t seen it around here, but it does sound lovely and its awesome they came out with a face mask x


  • Jeanine Mcauliffe

    I use a cream,liquid mask every other night and sheet mask three to four times a week usually after a mud,detox mask to help hydrate as I also suffer from the dreaded dry skin. I have a serious mask addiction! I was worried I was overdoing it but a couple of the sephora employees told me it was fine and my skin looked amazing and not dry at all. Yeah well that’s because I moisturize like it’s my full time job. I never knew about this ingredient and it drying you out I’m going to keep a watchful eye. I normally only use high end skincare,not sure if its also in he brands.
    Thanks for the 411 and review as always my love.

    • Isabella Muse

      aw my pleasure Jeanine! I use sheet masks VERY often, at least three a week sometimes more! But I typically do a cream or a mud mask like once a month if that. I started using this as recommended three times a week when I was testing it, I felt like it was a little overkill so ended up using it once a week instead ;-D But thankfully no dry issues!

  • Yezz

    Thank you for the great review! I am defiantly going to try it.

    FYI – I came across two coupons for this product: $2 off from Target and $2 off from the manufacture. My understanding is that Target lets customers use one manufacture and one Target coupon for the same product. 🙂

  • EliCaroline

    I am impressed with L’Oreal. I used this mask yesterday. I put it on my nose and cheeks and then put the red algae all over the rest of my face. My skin was so much smoother afterwards.
    I think the red mask helps with getting off all the black remnants as that one is exfoliating.
    For me personally, 3 X week would be way too much. I think 1 X week is perfect.

    • Isabella Muse

      I’m in the process of testing the red algae myself 😀 Great idea combining the two! Yea, 3 times a week seems like overkill!

  • Dana Myers

    The Boots 07 dry/very dry face mask that is clear with a pinky peach and white swirl in the middle is absolutely wonderful! I have the dryest skin and this is HG! Also $16.99 so not bad especially when Ulta does BOGO which I think they have right now!

  • Vanessa

    Your review is super helpful! 😀 Recently I just got this mask & honestly I am wowed by how well it worked. It literally pull out all the nasty gunk & clean out my pores. Plus it’s purse friendly as well I don’t have to break the bank. 😛

    ps: I love your blog because whenever I am researching any products to buy you always already have reviews on them. Thank you! <3 😀

    • Isabella Muse

      Hi Vanessa! Thank you! So happy to hear the review was helpful and I’m so glad this is working for you! 😀 And thank you, flattered to hear my reviews pop up so often in your browser 😀