Did you know Physicians Formula is set to turn 80 soon? To celebrate they are launching an 80th Anniversary Collection that includes a new Le Velvet Foundation, Hypoallergenic Lipstick, and 80th Anniversary Eyeshadow Quads.
Physicians Formula and I go way back! I feel like it was one of my really first big drugstore brands. Remember that the Physicians Formula Retro Glow Illuminating Blush with the cameo design? And I’ve always been a major fan of the mosaic powder! Mind you, this is coming from a girl who avoids powder at all costs due to drier skin.
The brand has changed, evolved, become a bit more expensive in recent years and sometimes repetitive but many of their products are still very solid picks with great formulas. It’s a brand I’m always excited to see release something new and I’m not left rolling my eyes when they do. They still have one major hurdle to tackle though, foundation shades, but they have made some steps to improve their shade selection as recently the Mineral Wear Talc-Free All-in-1 ABC Cushion Foundation released in two more shades vs the standard two shade selection that’s normally available.
#PhysEd: Did you know? Physicians Formula was created in 1937 by Dr. Crandall, a leading allergist in Los Angeles, out of love for his wife who had sensitive skin. The brand changed the face of cosmetics by developing hypoallergenic, fragrance-free and dermatologist-tested makeup, free of over 150+ known skin irritants. #Since1937 #HealthyBeauty
Le Velvet Foundation is back and better than ever. Double-tap and leave a comment below if you’re excited to try! #HealthyBeauty #Since1937 #comingsoon . . . . . #beauty #beautyblogger #bblogger #glow #highlight #thatglow #glo #mineralmakeup #foundation #fullcoverage #skin #skincare #skincareroutine #foundationroutine #motd #fotd #love #makeup #blogger #limitededition #levelvet #makeuplover #makeupinspo #comingsoon #flawless #slay
One of the most interesting releases in this launch would be the new eyeshadow quads which sport a beautiful shimmery shade selection. I always perk up for shimmer don’t I? And the lipsticks look interesting as well!
I’m curious if they’ll be more items in this collection and I’m looking forward to hearing the launch date which I suspect will be sometime in September for the Fall 2017 season.
As more information becomes available I’ll be sure to share it here.
What do you think of the Physicians Formula 80th Anniversary Collection?