August 30, 2017

Ulta 21 Days of Beauty Fall 2017 Sale Starts September 3rd

I receive a small commission if you shop through my link.

I can’t believe the Ulta 21 Days of Beauty Fall 2017 Sale starts on September 3rd! Starting on that date you’ll be able to haul some fantastic deals with savings up to 50% on many of your favorite brands. The sale starts on the 3rd and it’ll end up September 23rd with savings both online at as well as in store.

Here’s the complete list of items available at the Ulta 21 Days of Beauty Fall 2017 Sale!

Here are the deals that are happening all month long:

And the following items are available one day only on the dates shown!

September 3rd
It Cosmetics Brow Power $12
Murad Retinol Youth Renewal Serum $44
Estee Lauder Pure Color Love Lipstick $11

September 4th
Bare Minerals Mineral Veil $11.50
Buxom Lipliner $8.50
Mally Evercolor Shadow Stick $12.50
Philosophy Hope in a Jar $19.50

September 5th
Mario Badescu Enzyme Cleansing Gel $7
All Pur Primers $16.50
Butter London Sheer Wisdom Lush Lip Oil $11

September 6th
Skyn Iceland Hydro Cool Firming Eye Gels $7.50
Tarte Double Duty Beauty Lip Sculptor Lipstick and Gloss $10
First Aid Beauty Ready Set Hydrate Kit $22

September 7th
Cargo Mascaras $10-$11 Only Online
Too Faced Sketch Marker Liquid Eyeliner $10
Exuviance Age Reverse Introductory Collection $40

September 8th
Ofra Highlighter $14.50-$16
Urban Decay Naked Flushed $17
Select Perricone MD Plasma Products $55-$81

September 9th
Philosophy Microdelivery Exfoliating Facial Wash $14
Benefit Rollerlash Mascara $12
Cover FX Setting Powder $17.50

September 10th
NARS NARSissit Cheek Palette Platinum Members Only $27.50
Tarte Lights, Camera, Lashes Precision Longwear Liquid Eyeliner $10
StriVectin Power Starters Tightening Trio $44.50

September 11th
Proactiv Emergency Blemish Relief or Cleansing Wipes $10 Each
Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer $10
Clinique Quickliner for Eyes Intense $8.50

September 12th
Stila MATTE’ificent Lipstick $11
Peter Thomas Roth Anti-Aging Cleansing Gel $19
Dermaflash Facial Exfoliating Device Only Online $94.50

September 13th
Dermablend Loose Setting Powder $13.50
Smashbox Box X-Rated Mascara or Photo Finish Lash Primer $10-$11.50
Origins Plantscription Anti-Aging Power Serum $29.50

September 14th
Lorac TANtalizer Buildable Bronzing Powder Online Only $16
Urban Decay Naked Skin Color Correcting Fluid $14.50
Juice Beauty Kits 50% Off

September 15th
Eyeko Mascaras 50% Off
Clarisonic Brush Heads Buy 1, Get 1 Free (Excludes Foundation Brushes)
Anastasia Beverly Hills Brow Powder Duo $11.50

September 16th
It Cosmetics Celebration Foundation $17.50
It Brushes for Ulta Airbrush Complexion Brush $12
Free Brow Wax with Any $50 Benefit Purchase
Dose Colors Matte Liquid Lipstick Online Only $9

September 17th
Urban Decay Razor Sharp Water-Resistant Longwear Liquid Eyeliner Platinum Perk $11
Becca Under Eye Brightening Corrector $15
Philosophy Time in a Bottle 100% In-Control Resist Renew Repair Serum $38

September 18th
Lancome Auda[City] in Paris Eyeshadow Palette $34.50
Shiseido Triple Task Masks $19
Stila Huge Extreme Mascara $11.50
Nia Startup Kit Online Only $10

September 19th
Japonesque Color Makeup Setting Spray Online Only $14.50
Algenist Retinol Firming & Lifting Serum $51
Lorac Front of the Line Eyeliners or Pencils $10

September 20th
MAC Russian Red or Velvet Teddy $8.75
Woosh Beauty Spin-On Gloss $8
Clinique Take the Day Off Makeup Remover $9.50

September 21st
Laura Geller Balance-n-Brighten Baked Color Correcting Foundation $16.50
Clarins One-Step Gentle Exfoliating Cleanser $7.50
Meaningful Beauty Ultra Deluxe System $39.50

September 22nd
Tarte Tarteist Lash Paint Mascara $10
DermaDoctor KP Duty $19-$35
Dermalogica Travel Size Daily Superfoliant $9

September 23rd
Butter London Glazen Eye Gloss $12
Mario Badescu Vitamin C Serum $22.50
Benefit ka-BROW! Cream-Gel Eyebrow Color With Brush $12

Remember Platnium Members get Free Shipping on items all through the event. Also, they’ll be surprise hot deals that haven’t been announced yet so stay tuned for more information on that.

You can check out the complete calendar for the 21 Days of Beauty at

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Denise

    I know it’s not very likely to happen yet, but I’m hoping for Urban Decay Naked Heat. I am sure it will eventually go on half price sale; the only question is when.

    • Jamie D

      Ulta just specifically excluded Naked Heat during their 20% off (prestige coupon) last week so I don’t think they will this soon. It’s possible they’ll offer a special deal during the holidays, like a one day deal on NH for Platinum as they did this quite a bit last year leading up to Christmas. I think they will allow customers to apply the next 20% coupon on the palette for the holidays.

      • amy

        I got it during the previous 20% sale, LOL! I think a lot of people did, since the sale hit just after the palette released to all retailers.

  • kimkats

    I was wondering about this just last week! Knew it had to be coming up soon; wonder how Ulta can keep a lid on what’s on sale as well as they do? ๐Ÿ™‚ It hardly ever leaks out ! They had better send me a dam flyer this time. Never got one from the spring event, even tho I get their little catalogs all the time!! I hope it’s got some good things on sale – I’m kind of in the mood to spend! ๐Ÿ˜€

      • Pandora

        I didn’t get the flyer either, which is crazy considering I have NO problem throwing all my money at Ulta. Maybe they assumed I was such a hard core beauty addict that I already got the news…lol. IDK

  • MJ

    I would be so so happy if any MAC lipsticks, lip liners, fix +, etc went on sale

  • Carol G

    Ugh. Totally forgot this is coming up. This sale is always my kryptonite because they always have some pretty great offerings. However , I am moving and really can’t be spending money now on stuff I don’t need. And I don’t NEED anything but whenever they run this sale I always justify it in my mind because hey It’s on sale!

  • Emily

    After I just commented this morning that I don’t want any more palettes, I have too many and I just can’t use them all, I would buy the Becca x Chrissy Teigen one if it went on sale. I’d expect some good IT sales, too. Tarte Make Magic Happen eyeshadow palette seems like one that will be on sale sooner than later. Can’t wait to see what’s what!

    • Emily

      Oh wait, I saw you said Make Magic Happen has been on sale all summer. . . how have I missed that? Are you sure you don’t mean Make Believe in Yourself? That’s the one I’ve seen on sale, so pissed because I bought it full price, couldn’t wait to get it, and have proceeded to use it. . . once? Twice?

        • Emily

          I’d like to Make Believe in a time where there are not so many damn releases that they all blend together in our minds and we can’t even remember what’s what! Now that would be some magic!

    • Agona

      I just did a declutter last night! But only to make room for 3 more palettes that are arriving soon… -_-

  • hope

    i just caved and bought the Morohe x Jaclyn Hill palette yesterday, my boyfriend bought me TF blush from their 60% off sale, and my mother in law just bought me the Tarte Shape tape. i honestly don’t need any more new makeup at the moment but i guarantee you i’ll still be excitedly opening my emails, filling my cart and doing calculations for the best deals, and then sitting to watch them all sell out slowly without me buying anything lmao. there something about the illusion of ~maybe~ making the purchase an getting a really great deal. i wish there was a way to shop for people because i’m always finding ways to stack freebies and coupons.

    • Maggie

      OMG! I totally do this! Sometimes I am actually shopping but want to pull the trigger at the last minute just in case there is something else but then I forget to do it in time before the sale is over. I feel the disappointment but then I realize my existing new stash has yet to be played with so I am also a little relieved my wallet gets a break.

  • kjh

    Ulta, you are B-effin killing me. Deader than the undead. Seldom does a week go by without an U package…and one should come tomorrow. Just started the 20% stuff, getting the 10x points stuff…..well, for the 21 days, I might not have to pay for anything. Hopefully, I won’t WANT anything. I certainly don’t NEED anything. S’s website redo ( I think of their competition whenever I think of either) is almost un-navigable, unloadable on iPad. And everyone is hollering about the new shipping and throwing a single product in a box with no wrap= breakage. Major tactical errors in trying to win the war against Ulta, whose shipping has vastly improved. Omg, now just dreading the 21 days.

    • Nori

      HAHA OMG same here!!! I can’t seem to get out of the ULTA deal cycle. Each time there’s a new sale/promotion (20%, 10x, 21 days…) I tell myself it’s the last time I’m buying anything for a while, but sure enough I always find something that I “just have to have!” I even find myself justifying my purchases based on wether the item has sold out online or not. If the item was sold out by the end of the day, I feel like I got a good deal and if not I feel a bit guilty. I just wish the packages didn’t take 7-10 days to arrive! Nonetheless, Ulta is on point with its packaging.

  • Linda

    Ultra has really stepped up their game generously with Nyx birthday palette.

    • Maria

      They change what they give to customers for their birthday every 3 months. The next quarter will be October – November – December birthdays.

  • Maria

    Muse, I just ordered the Colour pop yes please palette, and I just received my Ulta stuff and the Laura Geller Qvc 6 piece special this week along with the Tarte big book 3. Way too much. Unfortunately, my new Nyx illuminating blush came shattered in the box and all my stuff got blush all over. They will send me a new one. This is not the first time my NYX powders came all broken from ulta. Not a big deal but Ulta needs to use bubble wrap instead of those baggies filled with air.

    • Isabella Muse

      AGREED on more secure packaging from Ulta. I’ve ordered stuff from NYX that has come completely shattered from Ulta :-/ not cool! GREAT HAULS! I was going to order the yes palette today but decided to leave it be! I’m regretting it a little ๐Ÿ˜€ but I’m holding strong!

      • Nori

        This has happened to me several times too! I’ve also had two different Fiona Stiles products shipped to me that were used. Honestly I wouldn’t have cared if it were a lotion or perfume, but I don’t feel comfortable putting anything used on my face. Nonetheless, Ulta’s customer service is always on point with sending out a reshipment! They don’t even ask you to return the broken/used product.

        • Isabella Muse

          I agree, they are great about sending out a replacement but it drives me bonkers when stuff breaks so easily. A little more packing material would help! OMG used?! That’s insane!!!!!!!!!

  • Deanna

    ” They continue to strive to be a better version of Sephora and in some areas they are doing an excellent job of it!” <—— Girl! Hear, hear! I like Sephora, but Ulta, in my experience and opinion, has them beat. Their Ultamate Rewards program is SO much better for us customers than Sephora’s VIB and Rouge Membership; Ulta gives points back that have cash value, and once I hit Platinum, I began earning those points 25% faster, meaning that for every dollar I spend, I earn 1.25 points. And when you're Platinum, those points don't expire, they can be redeemed whenever I want, which means that I can save them up for something big. Something of MY choice. Points with cash value make such a difference!
    In addition, every time I log into Ulta, I check "My Bonus Offers," because oh what they sometimes offer! For example, the other day, Platinum members, for one day only, automatically earned 5x points for any product they chose to buy, and for certain products, 10x points. Cha ching! Also, I think they offer so much more with their sales: Buy More Save More, Gifts With Purchase, and their coupons for $3.50 off a $15 purchase, as well as their page of products on sale.
    I DID have an issue a short while back with Tarte metallic shadows and Ulta eyeshadows arriving shattered. I took pics, including a pic of the ONE flimsy bag that was supposed to be filled with air but was halfway deflated. Customer service did take good care of me. I had stated (in a nice, professional, but very direct way) that I didn't feel I should be taking the time out and paying the money to return these items when they were so shattered to begin with. They agreed that I didn't have to send them back and sent out replacements quickly, very well packaged. And every box I've received from Ulta since that experience has been very well packaged. Still the baggie, but more filled with air, but also a generous amount of bubble wrap, wrapped multiple times around my goodies and taped. I'm thinking that Ulta knows not to bite the hands of those that feed them. Looking forward to the 21 Days of Beauty; at this time of night, my brain is tired and I have no idea what I'll be buying, but I guarantee I'll figure it out multiple times when the time comes. ๐Ÿ˜‰

    • Isabella Muse

      ๐Ÿ™‚ I’m glad you’re so happy with Ulta’s great reward system! I couldn’t agree more. Their hot deals and cash rewards are pretty darn brilliant! ๐Ÿ˜€

  • Debbie

    I would love to see a deal on the Cover FX drops, Becca blushes and highlighters, ABH anything (even sub culture) Clarins lip oils

  • Sarah

    I hope they bring back the Too Faced La Creme deal! I’d also love a new Lipstick Queen, and old stock up standbys the Clarisonic brushes and Purity.

  • Nori

    I’m so glad I found your blog! I’ve seen your “face” hundreds of times when I google image search swatches. I’m like 10 shades darker than you, but you are my point of reference when trying to choose blush/lip colors! Thank you for your services mama; it has saved me a lot of hassle and money.

    • Isabella Muse

      omg Nori thanks dear ๐Ÿ™‚ <3! I'm glad to hear it xoxoxoxoxoxoxo!

  • kim

    I would honestly love to see subculture on sale because I really want it… Just not for $42 lol

  • Sara Watts

    What are the rumors for the 21 days of beauty? I want to know what might be on sale.

  • KeeKee

    I hope the ABH Brow Wiz will be a part of the sale, I didn’t buy any during the 10x points because I was banking on it.

    • Jessica Diaz

      The brow wiz on the 21 days of beauty in April . Hopefully they bring it back again .

  • Pandora

    I’m always soo excited to stock up on faves or try something new during this awesome event, so thank you for the heads up, Muse! I hope they include some of the newer brands that they started carrying, and hopefully even newer products, too!
    I currently have a lot of Tarte beauties on my wish list like the Shape Tape Concealer, Tartelette in Bloom Palette, Sweet Tarte Rollerball Perfume, and basically any of their Amazonian Butter and Color Splash Lipsticks. Faves that I hope to replenish include the It Cosmetics Bye Bye Pores Pressed Powder and the Naturally Pretty Palette, as well as the Bare Minerals Serum Bronzer and some Gen Nude Buttercream Lip Glosses. Ulta often includes the Too Faced Flush Blushes during this sale, at one point I hope they will include the SweetHearts Baked Bronzer and maybe even the Sweet Peach Creamy Lip Oils. And lastly, some other randoms which would be awesome to see: Dermalogica PreCleanse, Becca First Light Priming Filter, Mac Fix +, Cover FX Custom Enhancer Drops, Nars Blushes(addicted!!), and the Anastasia Modern Renaissance Palette. This sale seriously feeds my makeup addiction and I look forward to it every time. Happy shopping everyone!!!

    P.S. Ulta has been KILLIN IT with their sales recently, so hopefully, this one doesn’t disappoint. They got some new competition with the Sephora’s Weekly Wows sale.

    • Isabella Muse

      My pleasure Pandora! I agree on Ulta killing it with sales! I expect great things for the 21 days of Beauty ๐Ÿ˜€

  • Cassie

    They usually have at least one of every major category of product (I: min of one brow product min of one foundation min of one blush). I usually restock my supply getting something almost daily (free shipping makes this much more achievable). Usually it is brands and products that have been around a while already. I always see smashbox primer or too faced lippies for example. I would LOVE to see a subculture platnium perk but I doubt that. I also don’t think they will waste a day for items like make believe in your selfie they will prob advertise that as a “Hot Buy” they always do that last throughout the sale tho.

  • Marie

    Last time I didn’t buy the Mally Face Defender and now I’m dying to try it! I’ve got so many points banked… those dang sales get me every time. Oh Ulta, how do you get me?

    I heard rumors of the Tarte Christmas hauls that are coming out that look amazing!! So I want to save some of my points for that blush book (not the Big Book that’s out now — the Christmas one will be much better and double sided!!) , the adorable shape tape with the rhinestone top, the Tarte lippie sets.

    I gave in and bought the clay play palette and I haven’t used it that much. I’m too cool toned for it. Dang, Then I was at the grocery store and bought Miani Must Have Naturals palette. It may have cost Ten dollars. It is absolutely beautiful! Best drugstore or high end eyeshadow I’ve put on my eyes in a long time…. wow! I haven’t stopped wearing it since I bought it. Too bad ulta doesn’t carry Milani.

    Can’t wait until ulta puts out this twenty one days calendar… I’m dying to see what’s in it!!

  • Jen

    I work at ulta and I’m so excited for this (Except for dealing with the many customers who don’t read the fine print and then yell at me for it)! They only do Beauty steals for products that every ulta carries, so MAC, NARS, etc. won’t be in any of the Beauty Steals sadly :/ and the Naked Heat is most likely a no considering even employees have to pay full price and it was one of the only things excluded from our recent 20% prestige coupon (which was also fun for me being at register and having a woman yell at me lol). I hope I like the stuff this time around, cause the last 21 days of beauty was bleh in my opinion, except for one of the days and I was working so I couldn’t buy it and we were sold out before I got off work. Fingers crossed!!

    • Melissa

      In the past there have been online only deals though for brands not carried at every store? And whatever the deals are called that last throughout the 21 days? In particular I know Julep & Lipstick Queen have both been included & they’re definitely not carried at all stores. ( Julep isn’t carried at any stores in my area & LQ is only at one of the three.)

      Good luck w/ all the extra “fun”! I can only imagine what you must deal with at times!

  • Emma

    Do you know when the ad is coming out for the listings of what is happening when? I actually have money to maybe get some stuff this time around!

    • Isabella Muse

      It’s actually already circulating around the Internet and apparently some people got it in the mail but they likely won’t release it to the day before officially.

  • Jessica Diaz

    I’m always excited for the 21 days of beauty! It’s when I do most of my highend makeup shopping for half the price ! If you are a platinum member you also have a chance of getting great items that aren’t offered to everyone else . Hope to see Becca highlighters this time.

  • Susan

    Overall, I’m kinda disappointed, but that will be good for my wallet. Some of the skin care items are so expensive that I wouldn’t even buy them at half price. But I AM excited for the Mally Shadow Sticks at half price on 9/4. Those are the best eyeshadow cream-to-powder type sticks I’ve ever tried and I wish I could buy them all. “Over the Taupe” is an amazing taupe, despite its little swatch-dot on Ulta’s page looking purple.

    • Carol G

      I agree Susan. Those Mally eyeshadow sticks are amazing. And they really do last all day. I bought a great set of them on QVC or HSN, don’t remember, but I love them and am looking forward to grabbing a few of the ones I don’t have…

    • Maria

      Susan, I totally agree. On all accounts. First I agree that Mally has some of the best eyeshadow sticks ever!! I ordered some not knowing what I was I getting and got a gold mine! I haven’t bought more because they cost so much but finally they are on sale! Yes!!
      I was kinda disappointed from what I heard was in the sale…. then I got the flyer in the mail today. It’s so much more expansive than ever before! There’s even Mally Mascaras on sale for $12 and Mally’s new Flawless Finish Transforming Effect Foundation (at full price of $40) is also going to launching. So excited!

  • Carol G

    Ohhhh! Nars blush palette! That will go lightning fast for sure. That is a major score.

  • Victoria

    The only thing I might go for is the UD Razor Sharp liner. Everything else…snooze. I remember some of this stuff from last go round! I

  • diane

    this is one of the 21 days of beauty where i want quite a bit! Buxom lip liners, Skyn Iceland Eye Pads, Urban Decay Green Fluid, and Dose of Color Liquid Lipsticks. Those Dose of Color lippies are amazing! You need to get one if you never tried!

  • kel h.

    shadow insurance! i received a sample and i loved it so totally getting that. i’d like to try some of the serums or retinol products but i have the worst luck with anything promoting anti-aging benefits! by that i mean i never see results.

  • Christina D.

    Slightly off topic but I thought you’d like to know (if you don’t already) that there is a new BareMinerals 18 shadow palette on Ulta. I’m purchasing it immediately because, you know, I really need another eye shadow palette.

    • Isabella Muse

      I know! Already in my cart and I have a post live at 11AM ๐Ÿ˜€ haha!

  • BabyBeans

    They have Lorac eyeliners on sale, awesome. The pencil liners are really good, a tiny bit dry but it gives them the best staying power.

  • Jo Anne Roberts

    Ok, heads up! If you aren’t a Plenti member, go sign up. Its free. You’ll get emails offering 2x, 3x 4 x 10x points at various stores. Starting sept 1 thru 7th, Go to your Plenti acct. In email and activate the 10x points for Ulta. Some x’s are for hulu, exxon, groupon but, there is a 10x points for Ulta. When its time to shop, shop thru your Plenti acct. Its like ebates. And MUSE, right now, sept 2nd til stock is gone, Hollar .com has Stila magnificent metals and for under 8.00. I shop Hollar alot for my grandson. Theres a beauty section. Right now, elf, almay,covergirl, revlon, opi nail, essie, and more. Products for $1.00, but, not exceeding $10.00. Oh, and Urban Decay eye liner for I think, like $9.00. Prices are super reduced. TonlyMoly sheet masks, $1.25. Hurry tho. Oh, if you sign up, could you do it thru my link on my fb page? All sign ups thru my link, that make a purchase, i get $2.00 credit. I wasnt going to ask, on your blog, I won’t make it habit. Promise. Just wanted you to know about the Magnificent Metals at Hollar since I read your wishes about them going on sale

  • Julia Harvey

    These look good but I’m bummed about Tarte Lights, Camera, Lashes! mascara not being on the list! It usually is and it’s the time I always stock up.