Riley Rose is a new makeup store that will be launching in Glendale, California on September 20th and I’m awful jealous of you West Coast ladies and lads in that area. Riley Rose is Forever 21’s sister store but don’t worry, you won’t walk in to discover a range of Forever 21 house brands in this shop. Nope, no way. Riley Rose is actually all about focusing on harder to find cult brands as well as K-Beauty and indie brands. But don’t worry they’ll be plenty of mainstream brands like Stila and Laura Geller available as well!
Think of Riley Rose as an Ulta slash Urban Outfitters slash Hot Topic type of location that carries some of your favorite brands but also, novelty makeup items and indie brands that are a little more difficult to locate. Riley Rose will be both budget friendly with prices starting at two bucks and also higher-end, with some items going as high as $189 or more.
The store is looking quite like the princess-y pink Etude House set up in Korea with plenty of mirrors and testers available to allow you to sample the wares before purchasing them.
Riley Rose even launched a website which makes me wonder if they’ll be selling their items online as well! Let’s hope so!
You can visit them at rileyrose.com.
Please Riley Rose won’t you come to New York next?
I’ll be waiting patiently!