October 3, 2017

It Cosmetics Love Beauty Fully Love is the Foundation Brush for Fall 2017

I receive a small commission if you shop through my link.

The It Cosmetics Love Beauty Fully Love is the Foundation Brush is back in stock for Fall 2017. If you missed out this pretty heart-shaped brush with metallic pink handle was created for Breast Cancer Awareness Month. With each purchase It Cosmetics will donate one of the same brushes to the American Cancer Society’s Look Good Feel Better program that helps woman feel more confident and pretty who are battling the effects of cancer.

The brush has a unique heart-shaped head with firm yet silky soft cruelty-free bristles that allow you to easily apply and blend creams or powders.

It’s truly a beautiful brush and for such a good cause!

It Cosmetics Love Beauty Fully Love is the Foundation Brush is available now at ulta.com.


I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Kim

    I’m all for charities fighting cancer but you’d expect them to usually donate proceeds and not…their own merchandise…to women in need. Like, not everybody is going to use makeup, brushes are a pretty personal cosmetic tool, and anyway it feels kind of self-promoting? Thank you for letting us know though.

    • Isabella Muse

      It’s true not everyone is going to use makeup but the Look Good Feel Better program was developed around the beauty and makeup industry. It was created for cancer patients that might be losing their hair or have skin issues etc due to radiation. From my understanding, they have a range of makeup artists, wig experts, etc who take time out to make cancer patients feel and look beautiful. I guess It Cosmetics idea was to donate brushes to the cause which seems fitting since the charity is about makeup/beauty. Hope this explains it a bit better?!?! Donating proceeds is great, money is always needed for cancer research however, I don’t think it is necessarily a bad thing that they are donating brushes that will be used to makeup someone feel beautiful and confident when they aren’t feeling their best.

    • Jess

      I think donating brushes is a great idea! Often times money donations are only used towards the charities administrative costs or at least a large portion of the money is. A makeup brush is going to be given to a woman. She will directly benefit from it. It’s an item that she can see, touch, and keep whereas she may never directly feel the benefit of any money given. I don’t have cancer but if I did, I imagine that I would love to receive something like this.

  • Sarah-Kate

    Do you know of any way I can get this brush shipped to Ireland?
    It means a lot..

    • Isabella Muse

      Sarah, have you tried a forward service? Sometimes you can order with a forward service and it can send it to you!