October 24, 2017

Revlon Photoready Insta-Filter Foundation Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.

Revlon Photoready Insta-Filter Foundation ($17.99) is a new flawless finish foundation that launched with the Revlon Fall 2017 Collection. This is probably one of the more expensive drugstore foundations I’ve run into recently. $18 bucks for drugstore foundation? Can you say whoa? That’s pretty crazy….!

None the less, I decided to order it and check it out for myself as the “fresh faced, natural finish sounded promised.

Here’s my review and swatches.

Revlon Photoready Insta-Filter Foundation has mixed reviews out of the gate but I actually love it. It’s expensive yes, but totally worth the price in my opinion as it actually delivers on one of its main promises that being that it provided fresh faced, natural coverage. You see, I don’t require nor do I desire a face full of foundation. Whenever I watch youTube gurus or Instagram influencers applying layers and layers and layers of foundation I cringe. I don’t need that kind of coverage as I have clear, blemish-free skin that I like to breath. I prefer something natural, lightweight, and breathable with enough coverage to ease my dull complexion and brighten it up a bit and that’s exactly what Photoready Insta-Filter Foundation does.

This is formula contains an SPF 20 and promises medium, buildable coverage. I’d call it sheerer with close to medium coverage that does in fact build easily without caking or looking unnatural. Apparently it contains a high-def filter that acts to capture light to blur imperfections.

The foundation comes housed in a chunky barrel which an attached flat applicator for application. It holds 0.9 oz of product. A short twist at the bottom of the barrel releases the foundation into the sponge and allows you to apply it directly to your face. Most people will hate this packaging due to the sponge. It’s not exactly hygienic not to mention some people prefer a brush or even fingers for application. It cannot be removed unfortunately, so you’re stuck with it. The packaging is a lot like Estee Lauder Double Wear Nude Cushion Stick Radiant Makeup.

If you can get past the sponge you might just love the formula. It’s a lightweight fluid with a creamy texture that blends like a dream without adhering to drier areas. It’s lightly hydrating but not oily nor does it produce shine. Drier skin will likely benefit most from the light hydrating texture but oily skin should do fine with it as well if set with powder. It has a soft, comfortable satiny matte finish with a shorter wear of four to five hours when not set with powder. It does fade very, very fast but I didn’t experience oxidation. I find the texture reminds me a lot of my favorite It Cosmetics CC+ Veil Beauty Fluid Foundation.

Revlon Photoready Insta-Filter Foundation Swatches (Sand Beige 210)

It’s almost like a giant eraser because as soon as you swipe it on your skin is visibly more brighter and smoother. I read a review that mentioned streaking but I had no such issues. It applied smooth and even. It eased my dullness, brightened my complexion, and did gave me that “just washed my face” fresh look. I wish it wore longer but sadly, it’s the type of formula that wears away quickly.

I’d totally buy this again. The lightweight texture is wears beautifully on my skin and gives me natural coverage that makes my complexion appear brighter and fresh faced as promised. I wish it wore longer though! Those desiring fuller coverage might not love this as it does run sheerer but if you’re looking for light coverage that eases dullness and makes your already good skin look better this is for you.

I really liked this one and it’s a rarity I rave drugstore foundation but I’d recommend checking it out!

Revlon Photoready Insta-Filter Foundation is available at ulta.com and amazon.com and coming soon to drugstores!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • L

    I, too, cringe when I see instagramers or youtubers putting so many foundation layers on that their skin becomes a totally different color and texture! I imagine it getting on my clothes when I get dressed/undressed or brush up against something! I prefer a light coverage like you, Muse, but the sponge applicator on this is giving me the chills thinking about how germy it must get!

    • Isabella Muse

      I do too. it’s so much! Those short instagram videos when people glob on a bunch of foundation, highlighter, and face oil just make me cringe. It’s crazy! Maybe I just don’t have the skin for it!? Thanks but no thanks. I’ve taken to not use the sponge, I squeeze a dollop onto my hand and apply with my fingers or a brush as I’m not too keen on the sponge either!

  • Jane

    Sounds promising (I have decent skin and I don’t want heavy foundation, either) but that price, that sponge and the disappearing quality make this a no-go for me.

  • Danadoo

    Ugh, I totally agree and I also cringe when I see people “painting” layers of foundation on their faces! However, there’s no way I would pay 18 bucks for a foundation that only lasts 4-5 hours! No ma’am, that shiz had better be lasting all day and there are plenty of cheaper options that do!

    • Isabella Muse

      $18 for foundation is too much! Mid-range yes, drugstore no! It’s worth a try if you find it on sale, which you will as drugstores always have some discount ;-D

  • Kim

    Omg that applicator looks like a nightmare! I wonder if it would be possible to rip off like the Maybelline Age Rewind Concealer πŸ™‚

  • kimkats

    Hm. If a person used a coupon at Ulta, it would help, but i’m still in sticker shock over the price… I remember when “high end” makeup cost that!!! (yah, I’m a dinosaur….) Still – I like the sound of this stuff…. Dear Skin Twin, do you think Sand Beige is your (our) color, or would Nude be a better match? It varies so much from foundation to foundation with Revlon…. I may actually jump on this one tho… I like the sound of it!

    • Isabella Muse

      haha! Tell me about it. Just weird that drugstore foundation is near 20 bucks it’s like REALLY?! No it isn’t. It was a little too pale. Swatched it was perfect but it applied a little lighter on me. I didn’t try Nude sadly so not sure if that would be a better pick!

  • Wendy Sue

    I hated it. I actually threw it in the garbage. It sat atop my face and would NOT blend. it was streaky and look orangy.

  • kjh

    Or maybe squirt it onto hands/brush. If you don’t apply with the tip, it prob would not get so icky. Agree with all the above about heavy foundation, and no one would call my skin good. I usually put a tad of KGD, Jouer TM, cover drops teeny amt, or julep in with Paula no name. The cover fx TM breaks down with the Paula. This does sound good. What sounds best is PHYSICAL sunscreen, not chem. Yay. Between yellow lean and ethylhexyl methoxycinnamate, foundations are my worst nightmare. Hey, just like orange is the new black, drug store is the new mid-end. F’sure!

  • Lori

    I’m standing in CVS, looking at this and Googling reviews…think I’m buying this!

  • Melanie

    I am SUPER impressed with this foundation. I’m one of those people that has tried almost all drugstore and high end, and this one is my number one right now. I’m constantly getting compliments on my skin when I wear it, which is normally dry t-zone, minimal breakouts but some large pores. Makes my skin actually look smooth and bright. I don’t use setting powder, but I use a good primer and setting spray. I’ve found it lasts pretty well for me! πŸ™‚

  • Shana k.

    Got it today (thanks to your review…once again!) And I lurrrrve it!! Great finish, natural looking and it lasts!

  • Shannon

    It left streaks on me and I am pretty good at blending. It dried very quickly and ended up powdery on me. It’s alot lighter then what your normal shade would be.

  • Jane Thornton

    Hii! Just bought insta filter-revlon at bus station in bkk thailand. Have to say it was the soft squishy spongy applicator i adored….torally sold it. Second day of use….im thinking pretty good!
    Price here 429baht. Not so bad compared with Korean products