Remember that old saying about how you can never go into Target just to buy toilet paper? Be honest, you never walked out of Target without dropping $100 to $200 bucks am I right? That toilet paper run typically turns into a a new wardrobe and accessory haul but wait, you forgot the toilet paper.
There have been many, many days my friend when I have gone to Target for one thing, one DAMN THING, and have come out of the experience $200 or more broke. And seriously, I have gone home with my haul only to be asked, “Did you get the salt you went to Target to get?” “Ummm nope…!” “But what’s in all those bags?” “Not salt!”
Yes, it’s true. Walk in for one thing, forget about it completely, yet haul a dozen or more other things I don’t need.
Damn you Target, damn you to hell!
Makeup and beauty is a particularly scary vortex in Target. Carol’s Daughter, K-Beauty, Sonia Kashuk, Pixi, with so many different brands to choose from you can easily get lost in the brightly lit aisles and you can also easily come out of the experience broke as smoke but feeling incredibly pretty.
Well, prepare to be broker because Target is about to revamp their makeup and beauty section and apparently it’s going to be a Sephora-like experience for drugstore and budget beauty brands.
By the end of October, 75 stores in the US will be getting a make over with an open floor plan, bright lighting, low shelving, and a ton of other changes like, wait for it, an NYX Brow Bar. You’ll also be seeing more products from brands like E.L.F.
Earlier this Fall we discussed the opening of Riley Rose a new free-standing beauty store from Forever 21 that contains a slew of different brands including mainstream ones like Stila but also a ton of indie and niche ones a well. Target aims to also start carrying more niche makeup brands as well with plenty of K-Beauty picks. They are even planning on rolling out serve counters with trained associates to help you find your shade match or even skin care consultations as well as provide free samples.
By the end of 2018, 400 stores will have all these new changes implemented.
I look forward to seeing if my Target stores get this updates.
Are you excited about these changes?