November 8, 2017

It Cosmetics Available at Macy’s

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It Cosmetics will be sold at Macy’s and starting January 2018. It Cosmetics started life out at QVC and became a cult-favorite within a few short years. Within the past two years they have launched at both Ulta and Sephora as well and were recently acquired by L’Oreal for a whopping 1.5 billion dollars.

Not too shabby right? It’s also opened plenty of new doors for the brand as they have expanded to many different stores not to mention they have done some incredible seasonal launches like the recent Fall 2017 Collection which included a slew of brand new and re-promoted product lines.

The good news is if you’re a Macy’s shopper you can now get all your favorite It Cosmetics products there!

Are you excited to see It Cosmetics at Macy’s?


I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • kjh

    The 1.5 seems way lowball to me. The ceo of dollar tree makes 4.39 per year in salary alone, without stock options or other perks. 1.5 seems a steal to acquire IT, esp since they paid ~350 million for Urban Decay. (just googled it.)

  • Amy

    It will be nice if they actually have what I want to buy. The Ulta nearest to me seems to always be out of whichever item(s) I have swatched and liked, etc.