November 1, 2017

Maybelline Gigi Hadid West Coast Glow Matte Lipstick Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.

Maybelline Gigi Hadid West Coast Glow Matte Lipstick ($8.99) are a new range of limited edition matte lipstick shades that launched in collaboration with Gigi Hadid. There are actually six total lipstick shades three of which are inspired by the West Coast all of which are vibrant reds and three others inspired by the East Coast which are all natural nudes. Does anyone think that the reds should represent the East and the nudes the West? Or is that only me!?

None the less, west or east, I hauled two of these shades to see what the good word was.

Here’s my review and thoughts!

Maybelline Gigi Hadid West Coast Glow Matte Lipstick are $8.99 each and 0.15 oz in size. Depending where you shop Maybelline Lipsticks this is about the equivalent of a Maybelline Creamy Matte Lipstick as those typically, without a sale, range in price from around $7 to $8 at stores like Ulta and Walgreens. Although, they are even cheaper at locations such as Walmart, Amazon and Target at around $5 to $6.

The main compliant about Gigi’s Collection was that some of the items were priced a good deal higher than products from the permanent collection. I wouldn’t say the West Coast Glow Matte Lipsticks are crazy expensive or too badly jacked up in price compared to retail price at Walgreens, CVS, etc…. However, if you shop for your makeup at Target, Harmons, Walmart, etc…you’ll def feel like these are a bit more than your average Maybelline Lipstick.

These come housed in rather gorgeous packaging. Whether you like Gigi or you don’t you can’t deny the packaging is quite lovely. They pale nude pink barrels with Gigi’s initialized signature on the front is very pretty. Helpful tip: If you’re not keen on her signature but love the nude pink barrel you can use nail polish remove to remove her name from the barrel very easily! That way you’re left with a completely nude and pretty lipstick that you can display on your vanity.

One of the nicest aspects of the trio of shades is they release just in time for the Holiday season as the color range is a nice round of festive reds. I’m in love with Lani (GG24) which is a gorgeous ruby red that reminds me of Bite Beauty VIB Rouge. It’s a gorgeous, vibrant, incredibly pigmented red that delivers full pigmentation on a single swipe. I also purchased Khair (GG23) which is more of a traditional cherry orange red. It’s equally as pigmented on a single application. Sadly, they look the same on my lips because I fail so hard at taking photos but I promise they are a bit different in “real life”.

Maybelline Gigi Hadid West Coast Glow Matte Lipstick (Khair)

Maybelline Gigi Hadid West Coast Glow Matte Lipstick (Lani)

Maybelline Gigi Hadid West Coast Glow Matte Lipstick Swatches (Khair and Lani)

Maybelline markets them as creamy matte finish but I wouldn’t say the formula is like the Creamy Matte Lipstick range. They are a little heavier, a bit more matte in finish, and a touch drier. They apply very smoothly with a smooth, even matte finish that wears comfortably on my drier lips for about six hours. They aren’t hydrating and are a bit dry but nothing that terribly uncomfortable.

All in all, a very beautiful selection of festive matte reds that apply well, wear long, and have crazy good pigmentation.

Muse Approved.

If you see them, buy them, you won’t be disappointed.

Maybelline Gigi Hadid West Coast Glow Matte Lipstick are available now at and coming to stores November 7th.

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Kimmwc03

    I bought Austyn and it is really pretty. I’m not a red lipstick kind of girl but I do enjoy this one. I didn’t mind the price on the lipsticks by the prices on everything else was a turn off for me.

    • Isabella Muse

      That was one I didn’t get but now want. Yeah, these were on the cheaper end of the fence everything else was pretty high!

  • kjh

    Yeah, they did get the coasts wrong. They’re really pretty, and Mayb has quite decent l/s (esp the loaded bolds.). But, I have more reds than hairs on my head, so will forego. Nice, though, and glad they’re good. Funny, when celebrity based products aren’t well received…this one isn’t bombing, but it isn’t flourishing, either….sometimes it’s a vote against that celebrity, or held to a higher standard, because of the celebrity factor. Product is product. With CP, I never have a clue who the people are, before I google them. And it never stops me or persuades me, either.

  • Randi MacDonald

    The East Coast and West Coast colors seem to me like they should be reversed. I think of the brown, natural colors as more of a West coast thing.

  • Shannon. N

    As a fellow East coast gal (I’m in Ontario, right above NY!) I TOTALLY agree about the red lip vs nude lip thing Muse!!!

  • Cassie

    Ha, ha! I said the same thing to myself when I first saw these lipstick colors–that they should have been switched!

  • Victoria

    Hello! My name is Victoria. Can i take your swatches for my youtube channel? I leave your link and website.

  • Tracy

    I love you muse. I’m glad I always read your blog before making a purchase keep feeding us reviews . I saw these the other day when I was out and was curious but waited until I had a chance to read what you have to say. I’m happily passing on all the gigi stuff. Although the lani looks so pretty on you, and so did the palette none of them scream buy me, there’s other stuff better at these prices imho. Love you thank you

    • Isabella Muse

      aw thanks Tracy <3! Love ya back! You can def get some way nicer stuff versus this ;-D Wait for a sale if you really do want anything ;-D <3! xoxoxoxo!