The Pantone Color of the Year for 2018 has been revealed and its a gorgeous purple called Ultra Violet and of course, makeup brands are already jumping on board to create makeup in this beautiful hue!
But of course, Butter London is the first brand to jump on board to create products in Ultra Violet! There’s a slew of nail polishes and vibrant shades of purple lipglosses and lipsticks available in the shade plus eyeshadow too!
Executive director of the Pantone Color Institute Leatrice Eiseman was quoted as saying the shade “communicates originality, ingenuity and visionary thinking.” The color is a dramatic marriage between blue and red to create a very true, deep, and rich purple.
I’m curious how other brands will handle this shade and if Sephora might create a capsule collection with it as last year they didn’t do one.
We shall see I guess!
What do you think of the Pantone Color of the Year 2018?