Love it or hate it Too Faced Glow Job Glitter Face Mask ($42) sold out quite quickly after it launched earlier this past December. I thought I’d review, share my musings, and thoughts on it since I’ve been using it for nearly a month now.
I did already share some of my thoughts about it in a prior post but I have so much more to say about this I don’t even know where to begin. The sheer stupidity of this product just leaves me at a loss for words. I personally believe they didn’t have your best skincare concerns at heart when creating this. Believe me, Too Faced isn’t concerned about creating a product that will get your glow back but more about going viral on social media. This is in fact why I think they created Glow Job. I’m sure the hope is it’ll gain attention and followings across social media, particularly Instagram. They likely have hopes that people will use it and post mini videos on it and hashtag it to death which in turn results in follows. In gaining those follows, they might even find a new consumer or two that never heard about Too Faced before which doesn’t necessarily mean said new customer will purchase the mask but perhaps something else from the line making them a fan in another way. And let’s be honest for a second, as a girl (and some boys too) we love sparkly pink glittery things and as absurd as you might feel this mask is you’re likely still attracted to the glitter on some level.
And let’s not forget the name and marketing that reads, “Give yourself a glow job….” This shock value is also an incredibly smart marketing technique that may be very appealing to a younger demographic of a sort. I’ve never had a problem with crass makeup names. Orgasm, Deep Throat, Virginity, Underage, Celebutard, are all controversial names in the makeup world. And really, Too Faced isn’t any newbie to sexual innuendos considering their bestselling mascara is entitled, Better Than Sex. But I have to draw the line somewhere. Give yourself a glow job? Really though? That’s just sinking to a new level. But it’ll go over huge on Instagram I’m sure.
So, you see Too Faced is actually a marketing genius.
On that note, does this actually work?
Too Faced Glow Job Radiance-Boosting Glitter Face Mask arrives in a rather slick black jar with sparkly pink accents that weights in at 1.7 oz in size and will set you back $42. The mask isn’t necessarily innovative by any means since Glamglow had launched the news of their sparkly glittery black Gravity Mud prior to Too Faced. However, Too Faced rushed to release their mask and it was up and available before Glamglow launched their own. So, really Too Faced cashed on the hype dramatically faster than Glamglow. However, Glamglow’s price is considerately higher at the same size for $69 but the ingredients are a little better compared too Too Faced’s formula.
One of the things that I don’t think either brand has addressed would be if the glitter is biodegradable. Too Faced is a cruelty-free brand and to my knowledge they haven’t addressed anything about the environment and this mask. If you know anything about this I’d love to hear.
The mask comes with a tiny spatula but I’d recommend using a masking tool like the I Dew Care Silicone Brush. The spatula is a little too small to get the mask on evenly.
One of the first things I noticed when I opened the jar was the fragrance. Wow! This has a strong sweet, fruity scent that lingers once you apply the mask. I don’t mind fragrance in my skincare but sensitive users might not love this at all. The second thing I noticed was the glitter! I mean how can you miss it?! There’s tons of it. They suggest mixing the mask with the spatula prior to application to “activate” the glitter and man, the more you mix the more glitter appears. It’s a lot. I was quite concerned I’d get it in my eye or something but thankfully application and removal went well each time I used it and no problems with glitter ending up in my nose, hair line, eyes, etc….actually, there wasn’t even a single speck left on my face after I peeled the mask off which I thought was impressive.
The texture has an ooey gooey consistency which makes it a little hard to scoop out of the jar. It’s quite thick! It does apply easily enough though. It’s actually not pink once you apply it. It’s clear with specks of glitter that are clearly visible. They recommend leaving it on for 30 minutes and allowing it to set. As it sets it dries down and tightens on your face. I was surprised and delighted I was able to remove it in a single go. Typically peeling masks end up leaving behind a bunch of residue or I’m left peeling off one side and doing the other because it won’t peel off in one go. I had no issues with this. I started at the outer corners of my face and peeled it right off in one go.
It left my skin very matte, tight, and dry. I had to follow up right away with moisturizer. My face did look smoother after using it but not brighter nor less dull. That matte, dry feeling would be because it contains a good deal of alcohol, the bad kind (Alcohol Denat). It also contains Polyvinyl Alcohol which gives it that thick, gooey consistency but that likely won’t cause issues since it also contains Glycerin to counteract that alcohol. There’s some fruit extract in here which might be what they are using to “exfoliate” skin. One thing that did catch my eye was the addition of carmine which likely gives the mask it’s pink color. This might be a concern for some if you avoid carmine just because you find it gross or because you’re concerned about the welfare of insects. Some other ingredients to be concerned about would be Aluminum Powder but that’s very low on the list. The rest of the ingredients are fairly common items you’d find in moisturizers and other skincare. However, I’m not a chemist so don’t quote me.
So, are you going to come out of this with awesome skin? Probably not. If you want to try it out I’d recommend it for oily skin users as it will mattify and provides mild exfoliation. Drier skin like my own will see some smoothness but will leave the experience feeling quite tight. But all in all, I’d strongly advised not bothering. There are more crappy than beneficial ingredients in this mask that will break down collagen and potentially irritate skin.
My suggestion? Spend your money on a mask that will actually benefit your skin and not just give you something to Instagram about.
Too Faced Glow Job Radiance-Boosting Glitter Face Mask is available now at sephora.com.