Rimmel Lasting Finish 25HR Breathable Foundation ($6.99) is a new lightweight foundation that launched in the UK earlier last year and is now making its way to the US for Spring 2018. I’m pretty excited to see all these new lightweight, fluid drugstore foundations that are launching! I really liked Almay Best Blend Forever Makeup and so far, Rimmel Lasting Finish Breathable Foundation is turning into a hit for me as well. This is saying something as I am a snob when it comes to foundation and concealers as I’m of the utter belief they are both splurge items.
I’ve always been a less is more kind of girl with foundation. I really like fluid ones since they tend to offer sheerer coverage that’s very lightweight and natural looking. I also tend to navigate towards foundations that aren’t terribly pigmented as I already have fairly good skin and only need coverage that will ease dullness and brighten my skin up while evening out my tone versus one that’s pigmented to hide redness, blemishes, or other imperfections.
I do think Rimmel’s 25 hour wear claim is ridiculous. I don’t think there’s every been a case where I needed to wear my makeup for 25 straight hours even during long travel or late nights that seems absolutely unnecessary. Not to mention, it doesn’t last that long anyway so, even if I wanted it to last that long it won’t. Come on guys, it’s 2018, let’s get off the long-wearing train. All aboard the reality express! I’d be more inclined to purchased if they promised that my foundation will last me for at least eight hours. I’m actually cool with that. 8 hours is plenty.
None the less, rant aside about the “alleged” long wear let’s chat formula.
As I said I’m quite happy to see the drugstore is being flooded with lightweight, weightless coverage for Spring. I hope the mid and high-end world catches up to the trend as thus far I’m seeing a lot of matte everything in that arena. It doesn’t technically have to be warmer weather for me to enjoy a light, sheer foundation as I just like this type of formula in general but as we do head into the warmer weather (even though it feels far off) this is a nice little base to have around.
Rimmel has introduced this formula in 16 shades and each glass bottle is 1 oz in size. Love, love the fact they go with an overlarge sponge applicator for application like the packaging we got with Neutrogena Hydro Boost Hydrating Tint last year and the soon to be released Tarte Shape Tape Foundation. I like the fact I can dot or swipe this on quickly since I tend to use my fingers to blend this is easy application at its finest. No messy pouring, no need for sponges, just dab it on with the sponge applicator and either blend with your fingers, a sponge, or a brush.
The consistency is beautiful. It’s a light fluid that isn’t runny or thin that sets to a smooth, satiny finish. I had no problems blending it out and it didn’t cling to drier areas on my face. The coverage is seamless and had a nice smooth finish. I didn’t notice any oxidation in either shade I tried but neither was suitable for me. The display I came across at Harmons was a preview display which means all 16 shades weren’t in it. They had about eight shades and I got caught between 200 Soft Beige and 300 Sand. 200 was too light and 300 too dark which means I’ll have to check and see if I can find a middle shade when they launch all the shades. I got about six hours of wear from it before it shows very minor signs of fading around the sides of my nose.
The color pay off is actually very good. You can either wear it light and sheer or build it to almost medium coverage. It’ll conceal minor imperfections quite well but if you require super pigmented coverage this might not work for you.
I loved the light texture, liked how weightless it was, and felt it was very breathable. It didn’t brighten up my skin tone but it left my skin looking very smooth and flawless.
Overall, Rimmel Lasting Finish Breathable Foundation is quite a nice, inexpensive pick up if you like light coverage. This looks, feels, and applies quite beautifully.
If you can’t wait for this to launch at your drugstore it’s available now at asos.com.