How’s your day going? Hopefully well! I hate to ruin it but Sephora’s return policy is back in the news today with threats of being ban making the headlines. What’s this all about? Well, several months ago I wrote an article about returns being tracked by the Retail Equation. Basically, this means if you use your license to do returns and forget your receipt it is tracked by an online system. Apparently consumers actually return more than they spend and last year alone there were nearly $15 billion dollars in return losses. Great news, if you’re dumpster diving but not so great for your favorite brick and mortar stores like Ulta, Sephora, and Nordstrom.
Sephora is allegedly sending out e-mails to anyone who abuses their return policy telling them they could be potentially banned from returns if their behavior continues. If you keep receipts though and return using those you likely won’t be penalized.
Moral of the story? Don’t abuse the generous return policy that stores offer.
In other news, Ulta’s stock has been in a slump for a while now but just recently it hit a high of $300 and apparently Wall Street expects it to go up even higher with all the current changes that Ulta is making such as opening new stores, bringing in brands like NARS, Chanel, and MAC, plus the many other changes that have been made in the last two years. Ulta was never considered a hard competition for Sephora but that’s changing with the many, many improvements they have done in such a short time.
So, if you own Ulta stock you’re allowed to dance around the room and sing that age old tune that comes with a good earnings day! “Happy days are here again…..!!!!!”
And here’s an interesting tidbit of the day, a recent article circulating the Internet says that beauty apps will never take over brick and mortar stores for your makeup purchases. I’m guilty as charged. I buy everything online. Groceries, clothes, shoes, games, and of course, makeup and even fragrance! Yes, I blind buy fragrance online and I have very few regrets.
I’m busy with life, work, and of course, my blog. It’s easier for me to just click and submit and have something shipped to my door. Plus stores are always so slow getting the latest products out be it makeup or otherwise. Not to mention the selection in stores is really dismal lately due to people like me that shop online. For example, I love Target’s A New Day Collection but they have like five items in store from the collection and a mountain of stuff online.
Anyway, it looks like most beauty and makeup junkies actually prefer to shop in store. Because really, beauty and makeup is something you want to experience with your senses before committing. Touching something, visually seeing it up close, and trying it on or swatching it isn’t something you can do from an app or a desktop computer. So, word on the street is that makeup counters and stores are here to stay and apps, computers, and the Internet will likely never put them out of business. So, if you work counter makeup or at stores like Ulta and Sephora your job isn’t in jeopardy anytime soon.
That’s your beauty news!
Any beauty news you’d like to share?