April 17, 2018

Colourpop No Longer Sold at Sephora?

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You might not have noticed but Colourpop seems to no longer be sold at Sephora.com. It looks like the brand was quietly pulled from Sephora’s website and not a whisper or a word about why is was leaving or if it would return at some point.

As you know Colourpop launched at sephora.com and at a few select Sephora stores. Sephora didn’t carry the complete Colourpop Collection but merely a few items from the core collection plus some exclusive palettes and sets. It was a rather small launch but an exciting one none the less for fan’s of the brand.

Fast forward a few months and now Colourpop has completely disappeared from sephora.com. I haven’t checked stores but I assume it might just be gone from the locations that carried it as well. Lucky enough, Ulta still carries Colourpop.

However, I am curious why the relationship was such a limited engagement. I thought for sure that given time Sephora would begin to expand and carry more of the line.

Oh well! Colourpop still remains as popular as ever and readily available on their website.

Are you sad to see it disappear from Sephora shelves?

Or do you feel like it never really took off anyway so no big deal?


I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Satinder

    I feel like they didnt do so well in Sephora, maybe it wasn’t a good match. I believe Boxycharm is giving out Colourpop eyeshadow palletes in their boxes (ex: golden state of mind pallete), so maybe they are trying to get rid of the stock that they anticipated would sell at Sephora, but hasn’t. The numbers must not have been high enough for the brand to remain in Sephora.

  • Laurie

    I almost wonder whether brands like Drunk Elephant were pissed off to be sold alongside Colourpop, with its $6 to $20 line of makeup. I always thought Ulta was a better fit, given that they devote about a third of their brick and mortar stores to drugstore brands. I’ve been at both stores with the past week and reminded at how entirely different the vibe is between the two.

    • Beth

      Somehow I doubt Drunk Elephant would care what brands Sephora sells their CEO is amazing besides Sephora’s house brand isn’t that much more expensive than Colourpop.

  • Kish

    I noticed that as well. I figure it was just a limited time thing. Doesn’t really bother me because I have bought about a dozen times from their site directly with no issues, other than the shipping is slower than sephora. So I’ll just keep buying from them.

    • Kish

      Also, I just checked Ulta, and they are down to 6 items. None of the singles are available any longer. So, I’m wondering if it was just a certain amount of stock and once it’s gone, it’s gone?

      • Isabella Muse

        interesting! I guess Colourpop had no plans to stick around at either retailer for long!

        • Kish

          And it’s like they were reading your blog! Today Ulta listed singles, highlighters, and one of the liquid lips again. Haha guess they restocked.

  • Magenta Wilde

    I would have been more geeked about ColourPop at Sephora had I not already had a bunch of eyeshadows and lipsticks bought from CP’s site already. Like someone else here mentioned, the shipping is slower from CP, but that was kind of the only disadvantage. CP has enough sales, BOGOs, and the occasional free-shipping offer that it’s worth going there to shop, especially if you’re patient enough to wait for a deal.

  • Christina

    The only way it really bums me out is if it pulls out of both. It was nice to be able to stop in somewhere and pick up a palette. Probably not nice for my wallet. But nice for my makeup junkie tendencies. But if Makeup Geek is selling their singles in Target I really don’t find myself bothered as much. I have to admit I always found myself rooting for Marlena. #chubbygirlsforlife

    • Isabella Muse

      ITA! I think the main thing I hate about CP is the fact that you have to wait for the shipments and they can take ages sometimes especially when a new collection launches and they get slammed! I’m always rooting for Marlena too. She seems like she has an incredible work ethic and a good attitude!

    • Isabella Muse

      I think that’s their generic response and they are just saying we have other stuff coming down the pipeline but colourpop is no more!

  • kjh

    I thought why? from the beginning. CP is current, popular, trendy. (And generally beyond decent.) Sephora is wannabe elitist. LVMH and insta-stars? Not hand in glove. I think it was a test the waters thing, to see how lower end would play there. And, with the relaunch of their house brand, CP would cannibalize their house brand sales. I also think it may be a water test for a Ulta, too. And from my PPOV, the superstore CP selections were completely uninspiring…and i’ve a fairly big CP stash. Also think one of the reasons CP can have such a good price point is that they work more like a supermarket….meaning, it’s a volume, rather than a margin business, with a lot of turn over and fresh product (produce, lol.) Plus, once you get to the low free shipping threshold, you just scored significant on trend product. For S, gifting season made sense, but not now. Plus, believe the S exclusives eventually went to CP.com. I saw zero benefit to that highly limited venture. Maybe non CP customers saw a seal of approval by being sold at Sephora, but suspect preexisting CP customers just thought whuuuuuuh?

  • Randi MacDonald

    Did you hear about the latest colourpop drama? Apparently, the “You had me at Hello” palette was supposed to be a Kathleen lights colab. For whatever reason, it didn’t happen, so they slapped a sticker over her name. Someone peeled it off and found it. I have the same palette, I’ve started to peel it off, but need to wait until my fresh mani starts to chip. It doesn’t bother me though. I don’t feel duped or anything.

    • Isabella Muse

      I didn’t!? Oh well so long as the quality is there who cares 🙂

  • CarrieAnne

    Crazy! Our stores in NH, whether Ulta or Sephora, get short shrift when there is any talk of new launches or in-store promos. It has always annoyed me greatly. I still like to touch and swatch products I’m not familiar with in store before buying online. So it disappoints me when stuff is limited or online only, etc.

  • Jodi J.

    Maybe they thought Colourpop wasn’t “high end” enough for their store.

  • Anne

    I was initially surprised that they went to Sephora, they seem to be better matched to Ulta. I shop more at Ulta than Sephora anyhow – I use a mixture of high end and lower end (drugstore) brands. Oh well but today colourpop announced today that they now have foundations, loose and pressed powders, so i’m excited to try that.

    • Isabella Muse

      I agree they really are better suited to Ulta ;-D Looks powder is a rerun from KKW! I was hoping the formula might be better than KKW’s but likely same exact formula sadly!

  • Rebecca

    I kept checking their site, but they never seemed to offer much or it was limited edition sets. I don’t want that. They never really gave the brand a chance by adding more items.

  • Saya

    I literally went during the weekend to sephora and I had asked a lady that worked there where the colourpop section was, let’s just say she was super rude saying that they had never carried colourpop and that I should go to ulta, she could have been nice about it instead of giving me attitude but oh wells I’ll just stick to Ulta 🙂

  • Naaz

    I just noticed I cant even see the colourpop palettes I bought at sephora on my last purchases list in my Sephora account..its amazing how Sephora has completely wiped every word ‘colourpop’ off their whole site and stores!!!

    • Isabella Muse

      Apparently it was a limited engagement type of thing! It’s a shame I’d have loved to see more of it at Sephora!

  • Alex

    Colourpop is a horrible company. I received a cracked pallete and because it didn’t damage the product itself they said they would not replace it. I get that the product itself wasn’t damaged but i pay for both regardless of how cheap. I will never buy from the brand ever again. Good riddance Sephora. They probably didn’t like that consumers are now about to refund at sephora for any reason.

    • Isabella Muse

      Colourpop is tough with returns I always feel like a criminal when something arrives broke and I have to take details pictures of the box it was in and the contents and the damage! It’s such a hassle!

  • Elena

    Hello <3 I am looking for Colourpop in New York and i don't understand if Ulta or Sephora still sell products of Colourpop. I already checked many sites but the imformations are plenty and i am comfused. Please, can you hepl me?

    • Isabella Muse

      Sephora no longer does and Ulta does online only. You an buy it from the colourpop.com website. or ulta.com.

      • Randi Macdonald

        actually, my ULTA store still has colourpop, but I’m in SoCal.

        • Isabella Muse

          Thanks Randi! I haven’t run across any stores here carrying it in store! It seems to have disappeared!

  • Sana

    I know this is an old thread but I work at Sephora.. And people need to understand that it’s nothing to do with pricing or how a brand looks. It’s about fulfilling orders and quality… If their products are broken or damaged.. It means returns to sephora and secondly sephora is a very very high demand retail site/store, if limited quanitites are provided they would sell out way to quickly and people would constantly be asking if we are getting more, when its coming, why we don’t have certain launches of the 8,000 they do a year… All in all even though it was a test run I doubt the company can keep up with sephoras pace of orders… As you can tell by how often its sold out at ulta’s site there are always limited quantities and overall selection … Sephora is a worldwide seller and goes through things quickly, especially at that lower price point… Ex. The ordinary products we carry… So no it’s not about them not being “boujee” looking enough. Lol

    • Sana

      Ps. So basically it’s expensive for a company to fulfill and ship orders to Sephora in time if they don’t have the means. Sephora needs things in a certain amount provided…. And if colourpop is awaiting shipment to themselves and sell out on their site we can see where a problem would arise