You might not have noticed but Colourpop seems to no longer be sold at Sephora.com. It looks like the brand was quietly pulled from Sephora’s website and not a whisper or a word about why is was leaving or if it would return at some point.
As you know Colourpop launched at sephora.com and at a few select Sephora stores. Sephora didn’t carry the complete Colourpop Collection but merely a few items from the core collection plus some exclusive palettes and sets. It was a rather small launch but an exciting one none the less for fan’s of the brand.
Fast forward a few months and now Colourpop has completely disappeared from sephora.com. I haven’t checked stores but I assume it might just be gone from the locations that carried it as well. Lucky enough, Ulta still carries Colourpop.
However, I am curious why the relationship was such a limited engagement. I thought for sure that given time Sephora would begin to expand and carry more of the line.
Oh well! Colourpop still remains as popular as ever and readily available on their website.
Are you sad to see it disappear from Sephora shelves?
Or do you feel like it never really took off anyway so no big deal?