KKW Beauty Brightening Powder ($18) is a new silky under eye setting powder that launched in four shades about a month ago. I think it took me three tries to get these as they sold out initially, came back in stock, sold out again, came back in stock and finally I snagged them.
It’s pretty amazing the sheer amount of hate that Kim and Kylie get yet they still manages to sell out of their launches three, four, even five times over. Fact of the matter is you may love them or you may hate them but you can’t deny they always look flawless. Kim is contoured to an inch of her life and always looks picture perfect flawless. This is one reason I totally brought into her KKW Beauty Concealer launch with included this pressed Brightening Powder because seriously, the woman does not look like she has a fine line under her eyes and she’s nearing 40.
Let’s take a look at my thoughts, review, and swatches below!
A few years ago when I started noticing that my eyes were becoming drier I cut out any and all powder. I felt like powder made things so much worst. But I quickly learned that a yellow-based powder gently blended under my eyes after concealer could go miles at making my eyes look brighter and more awake. One of my first experiences with setting my concealer with powder was with one of Bobbi Brown’s old concealer palettes that had a yellow based powder. I think I purchased it off QVC and it came with a great blending brush that allowed me to distribute just the right amount of powder under my eyes without going too crazy. Since that time I’ve switched to loose powders as I feel like I have more control over the amount I use under my eyes. But from time to time I revert to pressed powders.
KKW Beauty Brightening Powder promises a silky pressed powder formula that has brightening pearls to add radiance under eyes as it sets concealer. I watched a few youTube reviews on the entire collection that Kim launched which included concealers, loose powder, and this pressed powder. Many were raves but Ellarie’s was the one that rang truest for me in the fact she mentioned how the powder gave her fine lines she didn’t even have (she also goes into detail how poor the shade range is). But before I discuss that let’s go into a little detail about other elements of the powder such as the packaging.
This powder arrives in a clear compact which has a nude face plate. The compact is made from a heavy plastic and holds 0.127 oz of powder for $18. Ouch. You can get 1 oz of Ben Nye Banana Powder for $16.50 or 3 oz for $22.50. Kim’s pricing leaves a lot to be desired to say the least. I did like the packaging. It’s a very fitting dusky nude shade that I associate with Kim’s look. The compact does have a mirror which Kylie’s packaging lacks in most all her releases. I imagine it’s made by Seed Beauty who also makes Colourpop and Kylie’s line.
The powder itself is a silky texture with some powdery kick up. It’s very pigmented but sadly it blends like sh1t. Keep in mind that I have drier, finely lined eyes so if you don’t have these issues it might be awesome. However, even with a ton of prepping so that my eyes were nicely hydrated prior to application I still struggled with this. The powder just clings to every single line and it drags across my eyes during the application and doesn’t blend out or display the silky texture I know it has. As Ellarie says this stuff creates lines I don’t even have! It just ages my eye area so much but that isn’t even the worst offense. The creasing, the poor application, all that sucks but the worst part is the fact it makes me look like a ghost. If your worst nightmare is taking a photo and having a flash back of powder on your face or under your eyes know that’s a reality and a fact with this stuff. I mean you don’t even have to take a photo to see the ghastly powdery layer under your eyes. It’s literally too pigmented for use under eyes. I tried both 2 and 3 and neither shade worked for me. Perhaps shade 4 would prove a better option but that’s orange and will likely make things even worst.
What a mess.
I think I might need to leave KKW Beauty Brightening Powder to the experts. Maybe someone with smoother eyes that has oily skin and a lighter skin tone than my own might see some benefits from this powder. Personally, I hated it. It made my eyes look dry, creased into my finer lines, gave me some new lines I didn’t know I had, plus it applied and blended poorly.
Thanks but no thanks.
KKW Beauty Brightening Powder was a fail for me.
Anyone else try it?
Available at kwwbeauty.com.