Awake Skincare Is Powered by Tarte Cosmetics
Awake Beauty is Tarte Cosmetics new skincare collection that’s apparently inspired by Japanese skincare and made in Japan (as someone who’s pretty familiar with Japanese and Korean skincare I’m not really seeing the Japanese influence here but considering Kose owns Tarte there’s a chance they might change my mind on that).
It’s unclear what involvement Tarte has in Awake because as of now Awake is being called Tarte’s sister brand. That could mean anything really considering Kose is the parent to many brands including Tarte.
None the less Tarte has been quite actively adding to their own skincare collection lately perhaps Awake Beauty is a way to branch further in the skincare world. There are a few items here that do seem similar to things Tarte has released before like the Awake Ray of Bright Radiance Moisturizer which reminded me of Tarte Brighter Days Highlighting Moisturizer.
Like most beauty collections nowadays this is marketed towards millennials with a range of multitasking products that are vegan and cruelty-free with prices that are $40 or under. Most articles I’ve seen about the products are how healthy the ingredients are but I’m seeing things like alcohol, lavender, limonene, and linalool in the ingredients. Not exactly healthy especially considering alcohol is like the third ingredient in many of the product’s line.
Right now the collection is available at awakebeauty.com but I imagine at some point they’ll launch at Sephora or perhaps Ulta.
Here’s a look at the line!
Awake Eye Opener Brightening Liner $16
A brightening creamy matte nude gel eyeliner that instantly wakes up tired eyes.
Awake Hydra Shot Antioxidant Concentrate $38
A bi-phase plant-oil based concentrate that hydrates and seals in moisture.
Water/ Aqua/ Eau, alcohol, caprylic/capric triglyceride, dimethicone, olea europaea (olive) fruit oil, squalane, butylene glycol, methyl trimethicone, ascorbic acid, carthamus tinctorius (safflower) seed oil, glycosyl trehalose, helianthus annuus (sunflower) seed oil, lavandula angustifolia (lavender) oil, limnanthes alba (meadowfoam) seed oil, litchi chinensis seed extract, oryza sativa (rice) germ oil, sesamum indicum (sesame) seed oil, , simmondsia chinensis (jojoba) seed oil, tilia europaea flower/leaf extract , tocopherol, citric acid, disodium EDTA, disodium phosphate, ethyl olivate, hydrogenated starch hydrolysates, PEG-4 laurate, sodium chloride, sodium hydroxide, zea mays (corn) germ oil, phenoxyethanol, parfum/fragrance, limonene, linalool.
Awake Pore Down Tightening Concentrate $38
A refreshing and cooling, silicone-free gel-serum helps smooth and resurface skin�s appearance over time.
Water/ Aqua/ Eau, alcohol, butylene glycol, calendula officinalis flower extract, centaurea cyanus flower water, chaenomeles sinensis fruit extract, hibiscus sabdariffa flower extract, lavandula angustifolia (lavender) oil, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) germ oil, prunus amygdalus dulcis (sweet almond) oil, rosa canina fruit extract, salvia officinalis (sage) oil, saponaria officinalis leaf extract, simmondsia chinensis (jojoba) seed oil, tocopherol, acrylates/C10-30 alkyl acrylate crosspolymer, cellulose, disodium EDTA, ethyl olivate, hydrogenated lecithin, microcrystalline cellulose, PEG-10 dimethicone, PEG-3 cocamide, PEG-6 cocamide, PEG/PPG-20/22 butyl ether dimethicone, PPG-10 methyl glucose ether, PPG-6-decyltetradeceth-20, sodium hydroxide, zea mays (corn) germ oil, phenoxyethanol, parfum/fragrance, limonene, linalool, citral.
Awake Balance Shot Antioxidant Concentrate $38
A three-in-one toner, moisturizer, and treatment that hydrates and absorbs excess oil.
Water/ Aqua/ Eau, alcohol, caprylic/capric triglyceride, butylene glycol, dimethicone, olea europaea (olive) fruit oil, squalane, ethyl olivate, carthamus tinctorius (safflower) seed oil, helianthus annuus (sunflower) seed oil, lavandula angustifolia (lavender) flower extract, lavandula angustifolia (lavender) oil, limnanthes alba (meadowfoam) seed oil, oryza sativa (rice) germ oil, prunus amygdalus dulcis (sweet almond) oil, rosa canina fruit extract, salvia officinalis (sage) extract, salvia officinalis (sage) oil, simmondsia chinensis (jojoba) seed oil, bentonite, cellulose, , citric acid, disodium EDTA, hydrogenated lecithin, menthoxypropanediol, methyl trimethicone, microcrystalline cellulose, PEG-4 laurate, silica, sodium chloride, sodium citrate, zae mays (corn) oil, parfum/fragrance, limonene, linalool, citral
Awake Vitamin L-I-P Balm with C+E $16
A petrolatum-free two-in-one balm and lipstick available in three shades.
Ricinus Communis (Castor) Seed Oil, dipentaerythrityl hexahydroxystearate, glyceryl hydrogenated rosinate, ethylhexyl palmitate, cetyl lactate, candelilla cera/ euphorbia cerifera (candelilla) wax/ cire de candelilla, octyldodecanol, mica, cera alba/ beeswax/ cire d�abeille, cetyl acetate, copernicia cerifera cera/ copernicia cerifera (carnauba) wax/ cire de carnauba, myristyl lactate, cera microcristallina/ microcrystalline wax/ cire microcrystalline, cetearyl alcohol, canola oil, citrus limon (lemon) peel oil, passiflora edulis seed oil, rosmarinus officinalis (rosemary) extract, ascorbyl palmitate, zea mays (corn) starch, bisabolol, calcium aluminum borosilicate, calcium sodium borosilicate, caprylyl glycol, cetyl alcohol, myristyl alcohol, silica, synthetic fluorphlogopite, tin oxide, tocopherol, tocopheryl acetate, citral, limonene, linalool. (+/-): Titanium Dioxide (CI 77891), red 7 lake (CI 15850), red 6 (CI 15850), red 28 lake (CI 45410), yellow 5 lake (CI 19140), yellow 6 lake (CI 15985), iron oxides (CI 77491, CI 77499).
Awake Gelactic Dream Hydrating Mask $38
A rich, concentrated gel-to-oil sleeping mask to hydrate and revive skin overnight.
Caprylic/Capric Triglyceride, water/aqua/eau, glycerin, dimethicone, butylene glycol, diglycerin, alcohol, phytosteryl oleate, fagus sylvatica (beech) bud extract, lonicera japonica (honey suckle) flower extract, olea europaea (olive) fruit oil, oryza sativa (rice) germ oil, sesamum indicum (sesame) seed oil, sesamum indicum (sesame) sprout extract, simmondsia chinensis (jojoba) seed oil, tocopherol, acrylates/C10-30 alkyl acrylate crosspolymer, choleth-10, disodium EDTA, ethyl olivate, hydrogenated polyisobutene, PEG-10 hydrogenated castor oil, sodium methyl stearoyl taurate, triethanolamine, zea mays (corn) germ oil, phenoxyethanol, parfum/frangrance, limonene, linalool, citral
Awake Ray of Bright Radiance Moisturizer $26
A soft glow moisturizer with a subtle opalescent finish to leave skin with a healthy glow.
Water/Aqua/Eau, dimethicone, cetyl ricinoleate, butylene glycol, glycol stearate, glyceryl stearate, mica, simmondsia chinensis (jojoba) seed oil, citrus aurantium dulcis (orange) peel oil, glycyrrhiza glabra (licorice) root extract, aloe barbadensis leaf extract, tetrahexyldecyl ascorbate, glycerin, ethylhexylglycerin, sorbitan oleate, cetyl esters, cetyl alcohol, xanthan gum, acrylamide/sodium acryloyldimethyltaurate copolymer, sodium PCA, stearyl alcohol, potassium stearate, isohexadecane, polysorbate 80, citric acid, disodium EDTA, hexylresorcinol, phenoxyethanol, limonene, linalool, titanium dioxide (CI 77891), red 4 (CI 14700), red 33 (CI 17200).
Awake Dream Dewdrops Shimmer Serum $32
A pearlescent moisturizing serum to treat your skin with leaving behind a natural glow.
Water/aqua/eau, glycerin, butylene glycol, mica, lyceum barbarum fruit extract, citrus aurantium dulcis (orange) peel oil, tocopheryl acetate, tetrahexyldecyl ascorbate, hyaluronic acid, acrylates/C10-30 alkyl acrylate crosspolymer, acrylates/beheneth-25 methacrylate copolymer, glyceryl polyacrylate, sodium hydroxide, polysorbate 20, silanetriol, citric acid, disodium EDTA, hexylene glycol, sorbic acid, caprylyl glycol, phenoxyethanol, limonene, titanium dioxide (CI 77891), iron oxides (CI 77491).
Awake Firma Shot Antioxidant Concentrate $38
A 12 oil blend that helps firm and hydrate skin.
Olea europaea (olive) fruit oil, oryza sativa (rice) bran oil, limnanthes alba (meadowfoam) seed oil, caprylic/capric triglyceride, triethylhexanoin, alcohol, argania spinose kernel oil, ascorbic acid, ascorbyl dipalmitate, carthamus tinctorius (safflower) seed oil, equisetum arvense extract, helianthus annuus (sunflower) seed oil, lavandula angustifolia (lavender) oil, oryza sativa (rice) germ oil, perilla ocymoides seed oil, rosa canina fruit extract, sesamum indicum (sesame) seed oil, simmondsia chinensis (jojoba) seed oil, tocopherol, ethyl olivate, squalane, zea mays (corn) germ oil, parfum/fragrance, limonene, linalool, citral, geraniol.
What do you think of the new Awake Skincare Collection?
Willing to try it?