In the last several months Beautylish has started adding a variety of beauty brands to their line up that might just put them in direct competition with Sephora and Ulta. Beautylish has always been a go to source for higher-end brands or more obscure brands (like Anna Sui!) but as of late they’ve started stepping up their game and adding a good deal of mid-range makeup brands to their line up such as Stila, Benefit, and more.
Ulta has also stepped up their game in the last two years and truly is becoming better than Sephora in many aspects especially with their cash back rewards system. Sephora has long been the go to spot for many makeup lovers but the industry has grown so much over the past ten years it comes as no surprise that a lot of the brands they carry are migrating and becoming more readily available at a variety of different outlets.
I have to admit to some surprise that Beautylish is adding such popular brands to their site. I’ve always associated them with higher-end makeup and beauty. It’s nice to see them expanding and one wonders where this might lead. Will there be a Beautylish store in our futures?!
That could be a very, very interesting idea couldn’t it?
What do you think of Beautylish expanding their portfolio with more brands?