Revlon has a new prestige makeup line called Flesh that will be arriving at Ulta on June 24th. The name, Flesh, refers to the brand’s philosophy of creating a shade-inclusive collection of makeup that has 40 shades of foundation.
The line is small with 12 different products available including blush, highlighter, lipsticks, and other notable base makeup products.
Linda Wells, Revlon’s Chief Creative Officer, recently told WWD, “It’s really focused on the idea of flesh being all flesh colors — we’re redefining the notion of what flesh color really is and having it be inclusive on every level… Now, 40 foundations has almost become the industry standard, but it’s really broadening that conversation and proposition out to other products as well.”
Thanks to Fenty Beauty’s launch many, many brands are starting to include all inclusive shades in their launches which makes finding your perfect color match a heck a lot easier.
But Flesh doesn’t come cheap and the prices are more along the lines of a mid-range brand that would be carried at Sephora Starting at $18 and climbing to $38 this isn’t Revlon’s line of pricing that’s for sure.
The thing I find most interesting about Flesh would be the fact it could pave the way for other drugstore brands to start introducing their own prestige lines. Covergirl is opening a flagship store in New York very soon and a lot of people questioned if they had enough of a product line to fill shelves. Someone was clever enough to say perhaps they’ll have their own prestige line of makeup available in store. My mine went to perhaps having an exclusive or two but why not an entire higher-end line!? That’s a real possibility isn’t it?
Many people that don’t follow beauty might not know Flesh’s relationship to Revlon though and just take it at face value as a new brand that just launched. But those of us who do follow beauty will likely form a little bit of prejudice when shopping the line simply because we know the Revlon Flesh relationship and connection which might make it harder to digest the higher price tag.
I think it’s an interesting idea but does it hit to close to home for Fenty I wonder!? The name, the idea, it just seems very Fenty Beauty-like. I wonder how Fenty Beauty fans will feel about Flesh.
We’ll see how it goes!
Flesh is set to launch at Ulta.com on June 24th.