Bath & Body Works Moisture Lip Crayons launched late last week and I can’t help but feel this means we’ll see more lip products very soon. Because, hey, we all know how brands love beating a dead horse. Considering Victoria’s Secret and Bath & Body Works are of the same family I’m surprised liquid lipsticks and lip crayons haven’t evolved in store sooner. Victoria’s Secrets has done away with their core makeup but they still promote and pimp their many, many lipglosses, liquid lipsticks, and chubby lip pencils to death.
Bath & Body Works has definitely been stepping outside their lane of traffic lately and venturing into many skincare launches such as facial masks, facial mists, and other items. This isn’t really a huge surprise considering they used to carry Dr. Wexler as well as C.O. Bigelow skincare.
I guess it was only a matter time they took the reigns for themselves and launched a range of skincare under their own brand name!
But the real topic of conversation here is the new Moisture Lip Crayons. I can’t say I remember a time when Bath & Body Works carried makeup but I’m sure at one point in their history they have. I know this likely means they’ll take this product launch and run with and run with it and run with it. I suspect we’ll see more lip products on the horizon because as I said they do so love beating a dead horse.
The fact of the matter is Victoria’s Secret actually makes a good deal of money from their line of lip products and to some extent those lip products have a bit of a cult following so why should Bath & Body Works do the same?
As for me I just miss all the cute Liplicious Lipglosses and I’d rejoice if they decided to bring those back.
What do you think of the new Bath & Body Works Moisture Lip Crayons? Do you think more is on the horizon?