Beauty Blender Bounce Liquid Whip Long Wear Foundation is a new liquid foundation with a velveteen matte finish that’s launching in 32 shades on July 24th and I have to admit I’m intrigued. In a repetitive beauty world, it’s a little hard to capture my attention lately. It’s also hard to create something truly unique and different especially when it comes to foundation. I can’t speak for the formula but Beauty Blender Bounce Foundation does have some might unique packaging.
Arriving in a square pump jar the packaging acts as a palette of sorts which allows you to pump a small amount of the foundation right onto the surface of the packaging. It has a well shaped like a beauty blender which allows the foundation to pool into it and you can bounce your Beautyblender right into it for easy application. I think the packaging is rather brilliant but I imagine it can get a little messy at times plus if you’re a germ freak you might not love the idea of having your foundation on a surface that hasn’t been sanitized first.
Packaging aside the formula itself sounds quietly lovely and is giving me Benefit Hello Happy Soft Blur Foundation. Apparently it has a 24 hour wear (I have my doubts), a velveteen matte finish, and contains Hyaluronic Acid and Birch Extract. It acts to even out your skin and provides a natural skin-finish. I don’t wear a lot of foundation so I’m all about really lightweight natural looking foundation formulas.
You might wonder if a company that’s spent most of their beauty life creating tools to apply foundation knows anything about actual foundation. That’s a good question and remains to been seen!
I think I’ll be picking this up when it officially launching and see what I think!
How about you?
Beauty Blender Bounce Liquid Whip Long Wear Foundation is available now at sephora.com.