August 21, 2018

It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Concealer is Available in 48 Shades Today

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It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Concealer is now available in 48 shades. This is obviously a huge improvement over the original shade selections and the one that It Cosmetics launched the concealer in. I remember when I first tried this it was available in like three shades. I pretty much loved it the very first time I tried it and to this day I’m still a very fond fan of this formula. It’s very thick, very emollient, and provides full coverage to hide any and all flaws. It’s one of the few true full-coverage concealers out there in my opinion.

The shade range is broken up into Light, Medium, Tan/Rich, and Deep shades with each shade category broken down into 12 shade selections each. It doesn’t even need mentioning that this was a grossly needed update as It Cosmetics started the line with a really light shade range. I mean to this day even Medium Tan is quite light and not exactly ideal for tanned skin tones. Hopefully the new shade range will be better suited for a wider range of skin tones.

I’m quite curious to swatch these.

You can snag the new It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Concealer shades at Ulta.com first before anywhere else.

What do you think of this update?

Have you always wanted to to try this formula but never could because of the limited shade range?

Are you excited to finally try it?

Do share!

Where to buy

Ulta

6 Comments

I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • kjh

    Might, but with the limited shade, disliked most about it. Ya never know, with a self-professed concealer ho. I’m going to need a cabinet soon, and already destashed…

  • Jane

    I might just have to check this out. It Cosmetics is one of those brands I just ignore (one of my tactics for keeping down spending, lol), but 48 colors? Even though only one or two will match me, I still kind of want to see them all!

  • Ryou

    FINALLY!

    I’ve resorted to mixing two shades because I prefer darker/peachier shades for my undereye area. I’m thrilled that my darker-skinned siblings can finally try out my favorite concealer formula!

    4 shades are so dismal even in East Asian market, TBH, let alone in the USA where people’s skintones are even more diverse. Took them long enough. :/