It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Concealer is now available in 48 shades. This is obviously a huge improvement over the original shade selections and the one that It Cosmetics launched the concealer in. I remember when I first tried this it was available in like three shades. I pretty much loved it the very first time I tried it and to this day I’m still a very fond fan of this formula. It’s very thick, very emollient, and provides full coverage to hide any and all flaws. It’s one of the few true full-coverage concealers out there in my opinion.
The shade range is broken up into Light, Medium, Tan/Rich, and Deep shades with each shade category broken down into 12 shade selections each. It doesn’t even need mentioning that this was a grossly needed update as It Cosmetics started the line with a really light shade range. I mean to this day even Medium Tan is quite light and not exactly ideal for tanned skin tones. Hopefully the new shade range will be better suited for a wider range of skin tones.
I’m quite curious to swatch these.
You can snag the new It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Concealer shades at Ulta.com first before anywhere else.
What do you think of this update?
Have you always wanted to to try this formula but never could because of the limited shade range?
Are you excited to finally try it?