I have admit I find it a little bit ridiculous, ok, a lot a bit ridiculous the Tarte Pretty Things & Fairy Wings Brush Set is already on sale (Originally $42 now on sale for $29).
Does makeup have absolutely no value nowadays? I mean ok, you might think, “Well, makeup isn’t going to give me financial security later in life!” No, it isn’t but I think ten or so years ago makeup did have some value. When you purchased something that was limited edition it was actually limited edition! As in it wasn’t around for five years after the release. It was also something that was coveted once it disappeared and the value didn’t decrease! In fact, the value was likely higher as it became more difficult to locate. And it rarely, RARELY or even never went on sale for 50 or more percent off!
It’s rather sad that we have so many disposable makeup collections and launches lately. I mean this brush set came out in June and it’s already on sale!? I feel like it really decreases the overall brand’s image not to mention once you start clearancing items out and putting things on sale all the time your fans are never going to want to go back to paying full price for anything again. I do wonder what the game plan is here with all the sales and clearance.
Is the makeup market just to heavily saturated with endless product releases? Maybe it’s a wake up call that you need to slow your roll and release collections seasonally the way things used to be rather than every other month a la MAC Cosmetics? Or maybe it’s time to sit down and evaluate your collections and put more thought into what people want. I could be wrong but I think unicorns, rainbows flying out of your ass, and fairies are probably not top of everyone’s makeup list.
Just my two cents.
Feel free to share yours if you agree or disagree!