I’m Trying Hard to Understand the Appeal of the New Tarte Creaseless Concealer
Tarte Creaseless Concealer ($26) relaunched recently in 30 shade selections and new packaging with a doe foot applicator for easy application versus the old squeeze tube it used to come in. A lot of people were pretty excited about this launch as Maracuja Creaseless Concealer was a formula that really loved but most importantly there were over 30 shades to choose.
The irony in the shade range is the fact that I purchased three colors that almost look exactly alike to me when swatched. Light-Medium Sand, Medium Neutral, and Medium Honey were the three I got and I have to say I was shocked none of them really worked for me since they were all TOO light. Medium Honey was probably the shade that worked out best but even that was a bit too light for me. I mean pasty looking light! Anything that has medium, honey, and sand seemed like it would have some warmer under tones but I felt like all of these ran cooler.
Ok………so much for making strides to release an all inclusive concealer range.
Shade ranting aside….
I’m a concealer junkie. As soon as a brand launches a new concealer formula I’m on it right away. In the case of Tarte Creaseless Concealer I waited a little bit before trying it just because I wanted to see what the word on the street was before I decided to buy yet another concealer that didn’t work out.
I want to tell you how much I love Maracuja Creaseless Concealer and how great the formula was and how it compares to the new Creaseless Concealer but I can’t! But why?! Because I really don’t remember loving it and I don’t really remember the formula all that well either! It’s been a while since it launched and honestly, if I’m not sitting here, typing this, and crying about it being gone I guess it didn’t make any lasting impression with me.
I can tell how hard I’m trying to understand the appeal of the new formula. I’ve read a lot of great reviews but I can’t say I had the same experience with this formula. It’s very thick, it’s very creamy, and it’s very pigmented. WOW GREAT right? Noooooo! The problem is it’s also very, very emollient. It feels like grease paint and it blends painfully bad. I purchased the fiber brush they released with this and that didn’t help the blending process at all! It made things slightly easier but it didn’t exactly make this concealer look as flawless as it did in the ads.
Here’s the thing, I use It Cosmetics Bye Bye Concealer and lord knows that’s a really emollient concealer but take that formula and amp it up times 10 and you have Tarte’s formula. It’s just a very heavy, thick, emollient concealer which proves difficult to blend due to that texture. I’ve practiced a lot with it and I think I finally got the blending process down pat but sadly, I can’t prevent it from creasing into my fine lines. I can’t get a smooth finish with this no matter how I prep and prime. It sinks right into those lines and ages me 30 years.
It is beyond awful and unless you have an under eye area that as smooth as a baby’s butt there is no way this will look good on you! I’m amazed Tarte can actually have so many of their public relations team pushing and pushing and pushing this as some sort of miracle. Guys, come on, be real with me. This stuff sucks.
Anyway, I’m currently spending my days trying hard to make this work for me as I think the coverage is great! It’s quite pigmented which is something I love about a good under eye concealer! But sadly, the creasing is the biggest deal breaker as is the formula. It just feels like stage makeup! Very greasy, gummy almost, and just hard to blend.
Oh well!
Have you tried the updated Tarte Creaseless Concealer formula?
Did you like it?
Where to buy
Tarte Creaseless Concealer is a updated formula of Maracuja Creaseless Concealer that now comes in a square barrel with a sponge-tipped applicator for application and an updated shade range that includes 30 colors to choose from. The concealer is 0.23 oz in size and $26. This is a very pigmented, thick, creamy concealer that I’d be inclined to rave if it wasn’t for the fact it feels like stage makeup with a very emollient texture. This texture gave me a real problem during the blending process and it creased horribly under my eyes.
- Very pigmented.
- Creases horribly.
- Thick with a sticky, gummy, emollient texture that was difficult to blend.
- Weird shade range for my light medium skin tone with colors being very pasty.
I guess if you have a super smooth under eye area this might just be a great formula but anyone with finer lines or even natural laugh lines will have issues with creasing.