August 23, 2018

Urban Decay Naked is Discontinued And I Bid It a Fond Farewell!

The Urban Decay Naked Eyeshadow Palette is discontinued and it’s on sale for $27 so if you love it best grab it before it disappears for good. This ends a very important era in makeup history as let’s be honest Urban Decay Naked Eyeshadow Palette is the original OG. It gave birth to every other nude, natural palette we’ve seen from many, many brands across the board in recent years.

This is also important time for me as I really feel like my introduction to nudes was because of Urban Decay Naked as prior to that I was all about really colorful eye looks. Some might argue that prior to its launch that nudes have always been a major part of the makeup world but I do feel like Urban Decay put a spotlight on nudes and made them “cool” again so to speak. I remember the first time I got a press sample of the palette and being terribly excited about creating looks with it. It really played an important part in my love of nudes later on in my makeup life!

I was actually a little shocked they decided to discontinue the palette as it’s very popular but I’m sure that Urban Decay has plenty of new and exciting launches up its sleeves and I wouldn’t be surprised at some point of they relaunch the original Naked Eyeshadow Palette or even reformulated it.

It’s on sale today at both Ulta and Sephora should you need a back up!

“Good night, good night! Parting is such sweet sorrow. That I shall say good night till it be morrow.”

I hope we see each other in the future my dear!

Where to buy

Ulta Sephora


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • kjh

    A groundbreaker. Absolutely sucked on me. Massive work and underblending to get a mediocre look. Very influential. End of an era. Interesting to see what evolves.

  • Janessa

    I have never owned the OG! I love Naked 2… I better grab this.

    I’d be willing to bet it’s getting a makeover and re-release

    • Isabella Muse

      I think this could mean something naked new is in the works for Fall!

      • Carol G

        My thoughts exactly when I got the email this morning. Yes, it is an end of an era, however, I can’t help but think what might be coming out in its place!

        And yes, definitely the palette that launched a thousand duplicates!!

  • Ashley

    This was my intro to high end makeup as well, truly the end of an era. I actually just threw mine away a few weeks ago because it went bad…I just might pick another up 🙂

  • Hollie

    I SHOULD NOT BE THIS EMOTIONALLY ATTACHED TO AN EYESHADOW PALETTE… but I am… and I’m sporting serious pout face.

  • Lala

    I get that it’s probably time. I didn’t realize how freaking long I’ve had mine. Most of the colors are almost gone, excited to replace it guilt-free with the low price & excuse to use one of those Sephora codes for a product mini with a $25+ purchase.

  • Saoirse

    I never bought this palette because there were too many shimmery shades and not enough mattes. I loved the neutrals concept when it came out, but this palette just wasn’t right for me. I recently got Naked Ultimate Basics for half price and love it. But this OG palette? I never really cared for it.

    Besides, I think this whole campaign is a gimmick.

  • Cindy

    I am very disturbed as to why a company would do this. This palette is to eyeshadow what Chanel Vamp was to nail polish! It’s their bread & butter. I’d find it very hard to believe that they would have no new customers for it. Gen Z anyone?? They have a monopoly on the Naked name. I would think that the “sequel” palettes would be phased out first, but not the OG! Boggles my mind.

  • breyerchic04

    I’ve always doubted many people repurchased the original more than once, there are so many more palettes now. So it makes sense. But it does feel like my 20s are ending or something. I purchased it right when it came out and used it to do makeup for four weddings that year (because I’m that friend). I now have naked heat and naked basics plus abh soft glam as my everyday palettes.

  • Sarah

    Wow. I always figured they would take the original palette to the 10-year mark at least before they axed it. Of course, I guess this timing leaves the door open for a “throwback” edition in a couple of years…

    I know this sounds over-the-top dramatic, but I firmly believe that the OG Naked was the product that sparked the rampant cosmetics consumerism that is so pervasive nowadays.