Memebox is launching a new brand, Kaja Beauty, at Sephora.com later this month. You may still be suffering from the demise of Memebox as you knew it but the brand has been busy repositioning itself across a variety of different outlets including Ulta and Sephora (and I suspect at some point Target).
Kaja Beauty was created exclusively for Sephora and will include a total of 47 items and will be available as of September 28th in select stores and this Tuesday online. Memebox has already raised 160 million dollars in funding after shutting down in 2017 while rearranging it’s business model to take on new ventures such as this one.
In some ways, Kaja Beauty will play an important role in the K-Beauty world since it brings color cosmetics to the Korean beauty world here in the US and at Sephora that was lacking. You might notice that many K-brands featured at Sephora don’t include color cosmetics but rely heavily on Korean skincare. That’s about to change with Kaja Beauty.
Quite a few of the items are look interesting and may be something worth purchasing but I have to admit that Ulta’s exclusive Memebox brands such as I Dew Care and Nooni Skincare has a leg up on Kaja Beauty’s more “cuter” look and feel. But again, neither of those options have color cosmetics.
Here’s some items that caught my eye!
I’m quite excited to check Kaja out when it launches tomorrow. I can see myself definitely indulging in the concealer and under eye brightener! The concealer comes in a surprisingly large number of shades which is unheard of for a K-Beauty brand!
What do you think of the new Memebox Kaja Beauty Collection?