October 8, 2018

It Cosmetics Superhero by Day Essentials Shadow Palette Keeps It Basic and I’m Ok With That

I receive a small commission if you shop through my link.

It Cosmetics Superhero by Day Essentials Shadow Palette ($32 with Superhero 4-in-1 Brush) is a new essential, everyday palette that contains four eyeshadows and for eye foundations that act as a color-correcting base for your eyeshadows.

I am very guilty of loving this palette. It’s simple, it’s easy, it’s basic, yet you’ll still be able to accent your eyes with some great nudes. I’m cool with that as sometimes in the morning when I’m running around like a chicken without a head I really don’t want to think about my makeup too hard. And this is just one of those easy like Sunday morning palettes!


  • Beauty Babe
  • Empower
  • Smart
  • Sassy

Eye foundations:

  • Visionary
  • Brilliance

This also comes with It Cosmetics fairly new Superhero 4-in-1 Brush ($29 value) which clicks up to shorten the bristles hair and allow the brushes to become firmer for a variety of application techniques.

It Cosmetics Superhero by Day Essentials Shadow Palette is available now at QVC.

Where to buy



I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Kish

    Oh, this looks great! And I love the concept of the brush, very innovative. I might get this for my mom for Christmas.

  • diane

    i love it shadows and love the simplicity of this palette. i also have been coveting that superhero brush so buying this for me was a no brainer!

    • Isabella Muse

      it’s so cheap! it’s like buying the brush and getting the palette free!

  • Stacy

    I had the last Superhero palette and I liked it quite a bit. Let me tell ya folks that 4 in one brush is worth the price of admission alone- it’s the perfect brush. I have to say I like the look of this palette though because I am a sucker for neutrals.

  • Christina

    Not like I need another neutral palette, but I might just have to grab one of these!

  • Carol G

    Looked up the reviews on just the brush. It’s a pretty neat idea so yes, I think I’ll get this because of the price. You can’t lose!

  • Carol G

    Side note: just ordered this and it doesn’t even ship until 10/30. It said estimated date to receive it is 11/7. It’s funny that they put this stuff out so early but then they can’t ship it yet. It’s one of those things that all of a sudden you’ll get a package in the mail and forget what the heck you ordered!

    • Isabella Muse

      lol! that’s sort of a great feeling though! Btw, qvc gives weird estimate arrivals but I always get it way faster hopefully that’s case with this!

  • Terri Wells

    Do you know if this is a QVC exclusive? I have the other IT palette like this and I’ve really enjoyed it. If it does go into Ulta I’m sure the brush won’t be included.

    • Isabella Muse

      it might launch later at Ulta but right now exclusively at QVC and likely won’t include the brush when it does 🙂

  • Catherine

    While I am in love with the brush, I just finished a blog pose (as well as a YouTube video) on how horrific this palette is. I love iT brushes so much–I can’t get enough and there are a few iT products that I’m quite fond of but this palette is such a waste.
    There’s no pigmentation and the cheapo cardboard palette is just awful.
    Oh well, we all have different needs and wants but that brush is everything and a bag of chips!