In a few short days 2019 will be upon us and we’ll have a host of hopefully new beauty and makeup trends to look forward to! Or at least I hope! This has been a whirlwind year of controversy and drama for a lot of brands, influencers, and even trends (vaginal whitening anyone?).
Here’s how the Beauty and Makeup World can improve in 2019 in my opinion!
Shades for All but Not Because It’s Trendy!
I just want to say that everyone should wear any makeup they want. That means if you’re an alien and you want to makeup by all means do it. If you’re a woman and you want to wear makeup by all means do it and if you’re a man that wants to wear makeup by all means do it. However, I feel like boys in makeup was something brands cashed in on the last two years or so. I feels like brands were pandering and nurturing this as a trend versus actually caring about their male market. I’m mentioning this because the latest thing beauty brands are grabbing on to is catering to a wider variety of shade ranges. I’d like to see more inclusivity in shades not because it’s “on trend” but because makeup brands are genuinely interested in including all races, all sexes, and all ages in their marketing, product, and shade creations. I don’t want them to do it because they are seeing dollar signs. Do it because it’s a much ignored topic in the beauty world and it’s about damn time someone wakes up and realizes we aren’t all one shade (nor are we all one sex and we aren’t all the same age either!). Covergirl recently launched a new Full Spectrum Makeup Collection for women (and men) of color but it feels very phoned in as did Tarte’s Shape Tape Foundation’s major fail! I want beauty brands to think a little harder, educate themselves a little more, and get feedback from real people to understand the struggles they might face when trying to select a foundation shade. Caring is key here! So, shades for all yes, please let’s see more of that in 2019 but not because “it’s trendy” but because it’s needed.
Please Stop Lying!
I’d like to see more transparency from influencers, beauty bloggers, youTubers, brands, and even consumers. More honesty please! Everyone just stop lying! If it sucks, let’s just be brave and say, listen, this sucks. Let’s stop making excuses, let’s stop being dishonest. Maybe if we are, beauty brands will take note and start improving upon their formulas! There are plenty of different dishonest sources. Even consumers are lying lately as certain websites will send them products in exchange for reviews or even ask them to go to other sites and review products! And sellers on Amazon who offer gift cards in exchange for reviews. How can we trust anything anyone says lately? Sunday Riley’s admitting that they ask their employees to write reviews on Sephora really was an eye opener for a lot of consumers! For years now many people have been a bit dubious of reviews written on Sephora and this controversy just made everyone a little more wary of trusting those reviews. I hope in 2019, we can see more transparency and honesty in the beauty world.
Beauty Brands, Beauty CEOS, and Influencers Behaving Badly
I think social media can be a little out of control at times and somehow, someway beauty brands can somehow get out of line and end up causing controversy and drama. We might all need to take a little breather from social media in 2019 or at least be a little more careful with how we say things. From Kat Von D to Jerrod Blandino there has been plenty of drama that was stirred up in 2018. I hope everyone can learn to behave a little bit better in 2019.
Stop Phoning It In
In 2019, I have hopes brands will be a little more creative. There are a lot of tired trends and repetitive releases and shades that need to stop. Brands might want to dig a little deeper in 2019 and put out something unique to capture the eye and attention of makeup lovers because right now, you’re losing all of us fast. I feel like I’m on a sinking ship here because a lot of people are just tired of makeup and that’s rather sad to see. So, come on, get in there, get your marketing group together and present us with something that really makes up sit up and take notice!
About The Formula….
And while you’re in there creating something new, exciting, fresh, innovative, and unique how about you perfect the formula too? I hope in 2019 we see the return of good quality makeup from brands like Urban Decay, Too Faced, etc….! I miss the days you guys had velvety, buttery textured eyeshadows. I’d like to see more quality and less quantity in 2019!
Chill with the Sales
You know what? If you’re quality improves this year and you’re ideas are fresher and unique you’ll likely sell out of products you put out faster and that means we can all chill and relax with all the sales….! I don’t want to buy a palette for $60 only to see it available for $20 in three months.
Stop Making Me Feel 80 When I’m Not
The Beauty World has always been a young girl’s (guy’s) playground for as far back as I can remember! Youth is beauty or so we are told! But lately, I feel like I’m over 100 years old! Some of the social posts that brands do I simply can’t relate to. Tarte is huge on reaching an audience of 18-24 (Hell, 24 seems already too old for them! Let’s make that 22!) and it makes me feel like a dinosaur. I’d love to see brands cater to a variety of different age groups rather than trying to be relatable to just one particular age demographic.
Please, Can We Start Seeing Drugstore Makeup at The Drugstore Again?
I miss drugstore makeup at the drugstore! Like a physical store that I can drive to and buy things! Those are a thing you know! Haha! Many brands have been moving their business away from drugstores which is smart choice for them but an inconvenient one for consumers. It’s great as they cut the middleman out and the profits stay in their own pockets but it means it is pretty difficult to locate LE or seasonal collections. Physicians Formula is doing this a lot lately, Wet n Wild, and Maybelline has even taken to launching items on their website first. In 2019, I’d like to be able to buy drugstore makeup at a store again! Or at least, maybe some free shipping?
Please Launch It Everywhere Or Don’t Launch It At All
Another problem with drugstore makeup lately is the exclusive launches. Walmart gets exclusive Wet n Wild launches, Amazon gets Maybelline’s launches first, it’s all so complicated. It’s not reserved to just drugstore makeup, it also happens with mid-range brands that have exclusive product launches at Sephora or Ulta or early launches at one store versus another. Just launch the damn thing at all the same stores at all the same times and dates. Please stop making all these collections and launches so damn complicated. I’m exhausted from running around trying to find makeup. Makeup should be fun not a chore.
How do you hope the Beauty and Makeup World Can Improve in 2019?