The Ordinary is Back at Sephora
The Ordinary is back at Sephora today! I was expecting some news of The Ordinary finally launching at Ulta but surprise, surprise it’s back and in stock at sephora.com! Brandon is still practicing his special brand of weird on Instagram but it’s under his personal account now and the reins of Deciem have been handed over to Nicola Kilner. Brandon was fired in October and boy, did that take a hot minute to happen after all his drama and antics across social media particularly Instagram.
The final straw was an Instagram post that Brandon made about shutting down all operations indefinitely and Estee Lauder, who owns 28% of Deciem, wasn’t having any of it and filed a lawsuit against him which they won.
Nicole Kilner has her own drama with Brandon as she was fired by him last year and later re-hired. It’s been a whirlwind year for Deciem! Hopefully 2019, is a good one for them! At least their reintroduction to Sephora will have a lot of people very, very happy.