March 22, 2019

Why Is Eye Makeup Remover Only Available In 4 oz Or Smaller Bottles?

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Why are most eye makeup removers only available in 4 oz bottles? I mean, sometimes you get lucky like Lancome Bi-Facil Double-Action Eye Makeup Remover has a 6.7 oz bottle! Why can’t all eye makeup removers be available in the same 11 oz bottles as Beauty 360 Gentle Eye Makeup Remover is!? Which by the way I can’t find anymore!

It’s just I use eye makeup daily. Like, everyday or at least six out of seven days a week! Sometimes Sunday I get wild and crazy and go without any makeup and just curl my lashes for brunch! I live dangerously. But most days I’m wearing some sort of eyeshadow or mascara. Which means at the end of the night I’m reaching for eye makeup to remove it! That means I’m using eye makeup remover quite often. That also means I’m repurchasing it equally often.

So, why is it available in small bottles?!

When the hell is someone going to wake up and be all like, “Let’s do a 15 oz bottle of eye makeup remover!” I mean, it’s something we use every single day. Why has some makeup genius not got on this already?

I suspect because it’s one of those items they KNOW we have to re-buy and they capitalize on that! Makes sense to me!

I’m still waiting patiently though for a big old bottle of eye makeup remover to release so I don’t have to repurchase often or purchase it bulk as I do now.

That’s my makeup dilemma of the day!

What’s yours?

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Rina

    Totally Agree!! I covet my 6.7oz bottle of Take The Day Off! They only make it during the holidays and sometimes only in a set that I won’t use any of the other items. So frustrating!

    • Isabella Muse

      UGH! It drives me insane! At least Lancome has a 6.7 oz bottle but I’ll be honest, I’d prefer even bigger than that!

  • Cynthia

    I use Garnier SkinActive Micellar Cleansing Water Waterproof make-up remover. Bottle is 13.5 oz! Removes all of my eye make-up and then I wash my face with a cleanser and Clarisonic.

    • kjh

      Definitely. Blue top, in the big size, certainly doesn’t have to be repurchased as often. I think it’s better than the big guns, excepting oil cleansers. Maybe there’s a holier grail, but forays have only led me astray.

  • Mariele Storm

    This is interesting to me because I wear foundation, contour, a touch of highlighter, bronzer/blush, and red lipstick five-six days out of the week, but no eyeshadow or mascara, aside from tapping some black eyeshadow into a super small wing at the corner of my eye to make my lashes look fuller and longer. I wear mascara a few times a month, so the size of eye makeup remover always made sense to me.

    Pond’s always takes off any mascara I wear, though, and it’s pretty sizable!

  • Carol G

    Its the old trick: package something they know you use a lot of in a small bottle hence the constant repurchasing of it. I like the CVS house brand knock-off of Lancome’s Bi-Facil. It’s in a big 8oz bottle and sometimes their house brands are BOGO 50% off so I stock up then. I wear waterproof mascara every day so I need eye makeup remover all the time.

  • Nancy

    For anyone who really likes the Maybelline waterproof eye makeup remover (or similar products) you can just get a big bottle of mineral oil from the drugstore or pharmacy aisle and use that instead. It’s what really does the work in many oil-type waterproof makeup removers.

  • Cheshire Kitten

    I usually use my face wash to remove my makeup first, then eye makeup remover for what gets left over, so this is one of those things that I’ve never thought about!

  • Ashley

    A few years ago, I was hoplessly devoted to Bobbie brown’s instant longwear makeup remover, because absolutely NOTHING could remove my waterproof and 24hr wear makeup as effortlessly as this could. My dilemma? The price tag and the amount you get just didn’t add up. I get it, it’s Bobbi Brown, but $24 for a 4oz bottle was kinda steep for my budget, and I knew I had to find an alternative. Drugstore brands just don’t easily break down some types of eye makeup, and I would spend a lot more time in the evening trying to get all of it off. I finally decided to try Ben Nye Remove it All makeup remover, thinking that this stuff is designed to remove all types of theater makeup. I am happy to report it does EXACTLY what it says, and makeup litterally just wipes right off. Waterproof eyeliner, false lash glue? No match for this stuff. Also great for liquid lipstick quick changes, and product swatches up and down the arm. I wish I had tried it sooner, oh the money and time I could have saved. And the best part – a 2 oz bottle is $7.50, 8oz is $15, and 16oz (!) “jug” is $20. So I purchased an 8oz bottle and 16oz jug, to refill the 8oz when it gets low. I’ve still got some left and I bought both of these almost two years ago. It is such a dream! This stuff works better than Lancôme, Clinique or Bobbi Brown’s, and I was going through about three BB bottles a year, so I have saved a bit of money in the process. If you are looking for a fantastic eye makeup remover that is affordable and long lasting, I cannot recommend the Ben Nye enough.

    • Isabella Muse

      I NEVER tried and never knew they did makeup remover thanks! I’m going to check it out now!

    • Rina

      And it doesn’t sting? It’s an ester of isopropyl alcohol, which scares me a little…

      • Ashley

        No, I haven’t experienced any irritation on my face or around my eyes, but I am pretty careful with how I use it. For my eyes, for example, I dip a clean Q tip into the bottle and then pat the q-tip on a cotton pad – which I will then use subsequently for my face. This removes any excess without waste, so that it doesn’t drip into my eyes. I am then able to begin by removing my eyeliner, bits of mascara, any concealer and eyeshadow, then remove the rest of the makeup on my face. I then proceed with a soapy face wash.

  • Frozendiva

    Lancôme sometimes includes a small bottle with their GWPs. I like that size and usually pour the contents in to the regular sized bottle. I can usually find larger bottles of skin toner but everything else seems to be a ‘standard’ size. You might find a larger size a couple of times a year as a special promotion.

    I use Clinique’s All About Eyes gel and I don’t buy the more economical larger size for the reasons that it gets goopy or that if it is hot outside, the gel formula melts and changes consistency.

    I do wonder if some of the reason is contamination. People can do all sorts of weird things to various products – sometimes it is to get a lawsuit against X company and make a few bucks. Stupid things too – and mainly their own fault and idiocy. But the company has to deal with the ‘problem’ and any bad press, and these days, social media comments/rants/complaints.

  • J

    Have you tried an oil cleanser? It’s a bit of rubbing to take off a real heavy duty waterproof mascara with just an oil cleanser but any and everything else just melts away completely. Best to double cleanse with foaming cleanser after and then tone with a good ph balanced toner. At least that’s what I’ve found so far! Hope this helps save some of your precious eye makeup remover.

    • Isabella Muse

      yup. I use cleansing oil however, I remove my eye makeup before I do any sort of cleansing 🙂 I prefer removing it first before using any sort oc cleansing ;-D

      • Sara

        Me too…something about cleaning your skin with eye makeup still on feels off to me.

        • Isabella Muse

          ditto! I feel like I’m making a big old mess when I remove my eye makeup with cleansing oil also, feels like I have to rub a lot more where as I just hold a cotton pad over my eye with makeup remove, wait a few seconds, and wipe across rather than down or around. I’m trying to avoid more fine lines haha!

  • Ryou

    My guess is because a lot of them are mostly water, they might go “off” really quickly if they’re available in gigantic bottles?

    But ofc that’s what preservatives are for, so the bottomline is: Huh, you’re right, I prefer tiny bottles myself because I don’t wear make-up everyday, but huge bottles would be so much more convenient for those who do.

  • Becky Neemann

    I’m lucky enough that my CVS stores in Lincoln, NE still carry this eye makeup remover. They stock it right beside the Neutrogena remover since its the store brand knock off of that. I love this stuff!

  • Melissa

    That’s so interesting to me – we all have such different processes. I literally never use eye makeup remover. And I am never without eye makeup. I don’t like using a cotton ball or cotton pad regularly to get the majority of my eye makeup off – for some reason it just seems too harsh to me, even with the the idea that the oil breaks down the mascara. But also I typically use heavy duty mascaras.

    I use the ponds cleansing balm right now, but before that either the Clinique or Philosophy were my go-tos – effective enough to remove the eye makeup yet still gentle enough for the eyes. I then follow up with Obama clenziderm on the Clarisonic. If for some reason I still have some residue left, I use a cotton pad and miceller water to get the rest.

    I think I also just really dislike the formula of all of the eye makeup removers. They weird me out with how watery/oily they are. Reminds me of those old bottles of oil and vinegar ‍♀️ I’m weird. I know 😉

    But hey. To each their own, right?!

    • Isabella Muse

      I’m def opposite. I feel like I’m doing too much around my eye area when I use cleansing oil where as with remover I can just hold again my eye, swipe, and done. No you are’t! Biphase remind me of that too! Agreed!!!!!! whatever works as long as we remove our makeup at the end of the day ;-D

    • Cheshire Kitten

      I’m the same way, Melissa! It just seems like more work to me to remove eye makeup before I wash my face, knowing that my cleanser will get most of it off for me – but I don’t use a waterproof mascara, either. And for some reason rubbing at my eyes with a cotton pad does seem rough, as well, even when I let it soak in, as opposed to an oil cleanser that glides over the eyes with a gentle massage.

      On the other hand, I think it’s kind of fun in a weird way to see my eye makeup melting all over my face with an oil or balm first cleanse xD

  • Kris

    Lancome has a 13.5 oz bottle of Bifacil for 62.00!! It is my favorite. It’s really the best deal!

    • Isabella Muse

      I’ve been meaning to order one when they have 20% Off!!!!!!!!!!!!! I actually completely forgot about it until you mentioned it! I remember seeing it around the Holidays!

  • amy

    This is a bit off-topic, but have you tried the new Wet n Wild Makeup Remover (in the pink bottle)? It’s small, 2.85 oz, but for about $5, I don’t mind. As someone who has used Lancome Bi-Facil for decades, I have to say the WnW is sooo much better! It also comes with one of those dispenser things that you push down on, so less actually gets wasted (I have a habit of pouring out too much, LOL!). It’s also amazing for removing liquid lippies.

    • Isabella Muse

      I haven’t! I have a habit of pouring out too much too! ;-D ha! I like these little push down to release bottles ;-D I’ll have to check it out! thanks for the rec!