May 7, 2019

Hey Maybelline, L’Oreal, Almay, Just Over Here Checking Your Pulse! You Guys Ok?

Summer is almost here and its been a little (A LOT) slow in the world of drugstore makeup lately hasn’t it? Remember how many seasonal and limited edition collections we’d get from Maybelline and L’Oreal? It seemed like every time you hit up the drugstore there was some new collection that popped up.

Overall, I think that many brands not just drugstore ones have slowed their roll. The releases don’t come as fast and furious as they once did! I have to say I am pretty surprised how slow things are going in Maybelline-land though! It’s been a really long while since they graced us with a brand new collection likewise for L’Oreal who has a few new releases here and there but not a solid big launch!

But as I said Summer is here maybe we can expect some new stuff from all these brands!

What would you like to see? Or are you not even a fan of drugstore makeup?

Do share!

As for me, I’m still waiting for cushion blushes to finally grace US shores (L’Oreal already has one in Japan how about a few here in the US?)! Cream eyeshadows would be nice! I’d love to see those make a comeback in the drugstore world. And maybe some sort of groundbreaking concealer!

Either way, I’d just like to see some new drugstore makeup! Feels forever since we saw a major launch from certain brands!


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Lacey

    So I work part time at Ulta and I noticed that the latest Revlon collection – some festival meets highlighters meets metallic stuff, light purple packaging – is on legit clearance already. Limited Editions usually get pulled, not discounted, so I am thinking that release was a floparoo. Weird though!

  • Abby

    Interesting thoughts that I have only realized myself are actually very, very true. High-end brands, by contrast seem to be continuing to come out with newness in droves. Wish we could see more from drugstore.

  • Amy Allen

    I’m patiently waiting for Maybelline to release their new foundation. It’s already in the UK. America is like 50x bigger than the UK.

  • Jane

    I just want drugstore makeup back in stores. It feels like eons since I saw a full new seasonal collection actually in a store where I could whimsically purchase it. (Add to that the ruin that Target has made of their makeup department!)

    More sharpenable lip crayons – remember Maybelline’s wooden barrel ones circa 1995-1998? Also I never got a chance to try their miraculous dream whatever concealer. Seasonal collections, please! More Revlon Super Lustrous lipstick colors! And, as ever, please, please, please bring out some colors from the archives! L’Oréal was founded in 1909, Revlon 1932, Maybelline’s 1915 – don’t tell me there aren’t some amazing colors and ideas in there (and I’d be okay with those Internet only, especially if they were super niche ideas).

    • Isabella Muse

      agreed. It’s just been a really long, dry spell with drugstore makeup! Oh how I miss that concealer! Too true, I’d love to see them bring back some really old shades and maybe products!

    • Marissa

      Yes! “the ruin that Target has made of their makeup department”. I thought I might be the only one! It’s so bright with lights behind product now it’s hurts my eyes to look at anything & there are more expensive lines like pixie and pacifica with price points that you wouldn’t expect at a retail/drugstore location. Not happy with Target.

    • Codename Duchess

      “And, as ever, please, please, please bring out some colors from the archives! L’Oréal was founded in 1909, Revlon 1932, Maybelline’s 1915 – don’t tell me there aren’t some amazing colors and ideas in there (and I’d be okay with those Internet only, especially if they were super niche ideas).”

      I know Revlon did this about 5 years ago as a LE collection. I absolutely fell in love with Icy Violet, a pretty mauve they brought back from the 1940s. I still wish I had grabbed more tubes when I had the chance!

  • Rachel Coey

    I think for a while things just got over saturated. Even now with higher end brands, they are just cranking out product after product. I’m so burnt out on eyeshadow palettes! I think maybe Maybelline is taking a step back, at least so it would seem, to make some more solid products. One can only hope at least. I would much rather have a really great permanent, non-themed product rather than a not so great, over-hyped limited edition product. I definitely have high hopes that the market will head more in that direction!

    • Isabella Muse

      I’m all about good solid product launches! I hope we see that!

  • MelodyJ

    Are there still enough people right now buying products from every new collection that hits the shelf? If consumers have slowed their spending bit companies have to slow down on product launches.

  • denise lee

    I miss Maybelline because I remember around Valentines Dat they would always launch something, especially Nail Polishes. I finally had to toss on, it had little hearts in it like stickers. You could wear or alone or over pink- any color the red hearts showed up. Never found a similar one.

  • Penny

    Ever since I found Bare Minerals back in 2012 drugstore makeup became a thing of the past for me. Bare Minerals was my gateway into discovering other brands of makeup that I have really come to enjoy using like Mally, Doll 10 and Laura Geller and sometimes Tarte. 🙂

  • Beth

    I have to be honest and say I rarely shop drugstore brands anymore because they’re all owned by Loreal practically any way so it’s usually the same stuff. I do occasionally pick up a Revlon Super Lustrous lipstick but tend to go to ColourPop any over Loreal, Maybelline, NYX, etc.

    My favorite drugstore brand was always Bonne Bell, especially in the 90s with their Gear line and of course I adored their Smackers products. Their Lip Lites, Flip Shades and Lip Lix were some of the best at such an affordable price and I like that they were family owned and all their ideas were original. I also really liked Jane. You don’t find family owned drugstore brands anymore and that’s why I appreciate ColourPop. Although it’s not family owned it is still a small company. I even miss Bath & Body Works makeup line.

    What I discovered over my many years of buying beauty is small brands have better ideas and quality whether its mass or prestige because they have no choice. It’s when they are owned by a big corporate giant that you start seeing nearly the same stuff in all of their brands and I’m so over supporting that.

    Instead of seeing ‘new’ drugstore makeup from the same corporate brands I’d rather see some of the older brands be brought back to the drugstore shelves. Until then ColourPop has kept me pretty happy with their launches.

    • Randi Macdonald

      I used to have some great makeup from The Body Shop. It was all made in the UK and was fantastic.

    • Jane

      Good point, Beth. I had this same thought but couldn’t word it cogently. It didn’t used to just be the small companies that did neat stuff (or maybe it was; the history of cosmetics companies being bought and sold is torturous to me). Remember Revlon’s Streetwear? I feel like big business and Instagram have drained a lot of the fun out of everything but I notice it in makeup. Naturistics used to have fun stuff and back when I was still just ogling makeup (not yet buying it), Clairol and Cutex and Dove (I think it was Dove) all had makeup lines. We have the illusion of choice in some ways.

      • Beth

        Thank you Jane! I have strong feelings about this because I have a lot of friends who own their own small business and it’s these big corporate companies who have billions $ that make it harder for these small brands to stay afloat and survive with all the overhead costs it takes to make quality products, marketing, etc.. These giants can afford to pay the high fees and get all the best support because sadly it’s money that talks to the retailers and manufacturers.

        You’re absolutely right about the illusion of choice which is why I try to avoid Loreal brands (Lancôme, Maybelline, NYX, Kiehls, Urban Decay, YSL, It Cosmetics, Armani, etc.) and Estee Lauder brands (MAC, Bobbi Brown, Tom Ford, Becca, Too Faced, Smashbox, GlamGlow, Aveda, Clinique, La Mer, etc.) since I know better now because it’s a monopoly and they own practically every brand on the market besides a few. I agree that big business like the aforementioned and social media have drained the fun out of it because now it’s all the same stuff because they own it all (as well as a lot of our pocketbooks) and all launches have become a quick money grab.

        OH MY how did I miss Naturistics- LOVED them too! Of course Streetwear was another! I do remember Clairol and Max Factor was great too during their prime. I even loved The Gap’s makeup line in the late 90’s thru the early 00’s. Victoria’s Secret gave us a bunch of great cosmetics too up until recently which I blame on the market being oversaturated with stuff we just don’t need. *Le sigh*