VDL Eyeshadow Palettes are life! They create some really gorgeous eyeshadow palettes especially around Pantone season! Have you seen their nod to Pantone Color of the Year 2019 Living Coral? They did a gorgeous coral palette.
I’m happy to report VDL is now available at Ulta.com but I’m really sad to say I don’t see a single eyeshadow palette in sight! I hope this doesn’t mean Ulta won’t carry them as I really think the palettes are where VDL shines.
A lot of base products are available such as foundation, primer, and powder but very few color options. Maybe they’ll add more shortly. I have hopes! For now one of their most awesome options are available which is the Satin Veil Primer that gives skin a glass-like finish!
It’s nice to see this Korean brand at Ulta! Ulta really has taken on K-Beauty in a major way where as Sephora seems to have fell off the K-Beauty trend.
Of course, VDL is no newbie to the US market. Over a year ago they launched their own US site but I still love the idea of it at Ulta as it feels more accessible this way. I hope Ulta continues to add new items from VDL in the future.