May 13, 2019

VDL Now Available at Ulta but No Eyeshadows Palettes in Sight

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VDL Eyeshadow Palettes are life! They create some really gorgeous eyeshadow palettes especially around Pantone season! Have you seen their nod to Pantone Color of the Year 2019 Living Coral? They did a gorgeous coral palette.

I’m happy to report VDL is now available at but I’m really sad to say I don’t see a single eyeshadow palette in sight! I hope this doesn’t mean Ulta won’t carry them as I really think the palettes are where VDL shines.

A lot of base products are available such as foundation, primer, and powder but very few color options. Maybe they’ll add more shortly. I have hopes! For now one of their most awesome options are available which is the Satin Veil Primer that gives skin a glass-like finish!

It’s nice to see this Korean brand at Ulta! Ulta really has taken on K-Beauty in a major way where as Sephora seems to have fell off the K-Beauty trend.

Of course, VDL is no newbie to the US market. Over a year ago they launched their own US site but I still love the idea of it at Ulta as it feels more accessible this way. I hope Ulta continues to add new items from VDL in the future.

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Shana

    I adorn currently see any palettes on their US site. So maybe that is why Ulta doesn’t have them.