June 25, 2019

Maybelline Color Tattoo Cream Eyeshadow (2019) Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.
5 stars out of 5

Maybelline Color Tattoo Up To 24HR Longwear Cream Eyeshadow ($6.99) have returned for Summer 2019 in a new “intense” formula that’s available in ten shade selections. As you likely know the Color Tattoo formula is not new by any means! Maybelline launched them originally around 2012 or so and proceeded to do many, many different limited edition shades and even variations on the formula for years after.

Recently, I came across a display for Maybelline Color Tattoo Intense 24HR Longwear Cream Eyeshadow which had me pretty excited! There was an entire new range of shades to try out plus they promise “intense” was tempting and they even had a few matte shades. Brilliant!

So, of course I purchased a few to try out.

Here’s my review and swatches.

Nothing has really changed with the packaging on these outside of the fact they are now housed in a box where as before the shadows had no box and had a shrink wrap around the cap. Some people may appreciate the box as they feel it won’t be tempered with as readily as a pot that’s just wrapped where as others might feel it’s a waste of paper. The size and price hasn’t changed either. These retail for $6.99 and contain 0.14 oz of product. Back in the day I always got mine at Harmon’s for $5.99 and that’s exactly where I found the new ones at the same exact price.

Guess what? The formula also hasn’t changed at all aside from the fact that this latest round of shades have more matte finishes which I appreciate.

I got three shades total and all three performed flawlessly. I wouldn’t say there was anything “intense” about them but they all had excellent pigment, a dense, firm texture that was lightly creamy and easy to apply and blend on my lids with a slight tacky feel that set within a few seconds of application. The application seemed easy to me. These remind me of MAC Paint Pots but seem a little thinner in texture but have the same firm density in the pot yet are lightly creamy when you tap a brush in them or apply with a finger. They don’t dry down super fast so it gives you plenty of time to blend and play around or build color. I purchased three mattes and I had no issues with creasing and the light, creamy texture spread easily on my lids with a smooth finish that wore for the entire day, eight plus hours, without creasing or fading and they removed easily at the end of the night.

Maybelline Color Tattoo Cream Eyeshadow 2019 Swatches (V.I.P., Urbanite, Knockout)

Maybelline V.I.P. Color Tattoo Cream Eyeshadow

Maybelline Urbanite Color Tattoo Cream Eyeshadow

Maybelline Knockout Color Tattoo Cream Eyeshadow

Out of the three shades I purchased the most pigmented was Knockout which is a stunning aubergine that gave my brown eyes a beautiful purple smoky look. The other two shades disappointed me slightly because they didn’t quite show up on my skin tone but I still liked them as bases for powder eyeshadow. VIP is a pale peach and Urbanite is a light matte brown. Urbanite I had hopes would be a nice neutral lighter brown on me but sadly, I barely got it to show on my lids. These are good one and done shades if you want a more natural look wish a bit of mascara. They create quick looks and even work great as bases for powder eyeshadow. They’ll likely show up better on a fairer skin than my own though!

All in all, I’m happy to see these return and particularly excited about the matte options available. I think fans of this formula will be thrilled to see these at their local drugstores. Although, some might feel disappointed these aren’t a new launch by any means I do think it’s nice to see the formula hasn’t changed nor the price!

Anyone try them yet?

Do share!

Maybelline Color Tattoo Intense 24HR Longwear Cream Eyeshadow are available now!

Where to buy


Maybelline Color Tattoo Cream Eyeshadow (2019) are a newly packaged return of an old favorite cream eyeshadow that’s available in ten permanent shades. After trying these I am convinced these are the exact same texture and formula as the original line just with slightly new packaging and new shades available. The price and size remains the same at 0.14 oz for around $5.99-$6.99 per shade which was exactly what it was when the shadows originally launched several years ago. The shades all worked well for me with a firm texture that was lightly creamy and easy to apply with a smooth, flawless finish that wore eight plus hours on my drier eyes without creasing or fading. They pretty much remind me of a MAC Paint Pot with a thinner consistency!


  • Inexpensive.
  • Long-wearing formula.
  • Easy to apply and blend.


  • Not a new launch just a new shade range (if you were expecting some sort of new, intense formula I didn’t feel like these were any different from the original line! The packaging is the only thing that sort of changed and even that stayed the same on many levels with the same black cap and clear glass jar).


Maybelline Color Tattoo Cream Eyeshadow is a great pick up for those that like cream shadows or use them as bases for powders!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Alix

    Awesome, but I checked Maybelline’s site and this doesn’t seem to be available anywhere in the Northeast!

    • Annie S.

      They are at Harmons (don’t know if you have one close to you). I just saw this last week at Duane Reade/Walgreens so they should be appearing in more drugstores soon.

      • Lorraine ER

        Can you tell me what Lippie you’re wearing in the last pic with the purple eyeshadow? I love it! It looks great on you and we have similar complexions.

        • Isabella Muse

          I WISH I COULD REMEMBER! LOL sometimes I do a look and completely forget what I am wearing! I think it might be time I start listing the shades I use as I get asked often “What’s the blush, what’s that gloss?” and I just completely forget ;D it all runs together!

  • Maria

    The knockout shade looks great on you. I have to look for this.

  • Carol G

    It’s funny: why did they get rid of them only to bring them back? I mean, why did they discontinue them? They were extremely popular because they do last a long time on the eye but I have to laugh because now they are just recycling an old product? I did see these at Walgreens over the weekend and some of them look like the old ones, just renamed. They do have one that is exactly – or at least similar to- Bad to the Bronze, which was a staple.

    • Isabella Muse

      i don’t get it either and found it interesting they brought them back same price, same packaging. Shades aren’t exactly the same but they do are similar to old shades for sure!

      • Ray

        I didn’t know they dc them. I’m glad they brought them back bc I use 2 on the daily the past year. Bad to brone and that middle nude shade you bought.

  • kjh

    Well, the lighter 2 will be perfect for no m/u days, (Whatta misnomer THAT is). And Knockout is well named, for how it looks on you. Sound like a great alternative to paint pots.

  • Kish

    I’m so excited about this!!! I have so many of these and I still use them daily. Nude Compliment is my HG. I’m on my last one, it was LE one time. I’m gonna probably need all these because I just got a new job in West Texas! Gonna need easy, budgeproof shadows for the heat. It will be so much better for my rheumatoid arthritis. I’m still on cloud nine haha.

    So anyway, back to our regularly scheduling programming… I’m happy these are matte because they will look good alone or under Super Shock Shadows. Awesome swatches, as always. The purple looks great on you!

    • Isabella Muse

      congrats on the new job ;-D and thanks! the purple is prob my fav!

  • Marchelle

    How did you apply Knockout? In the jar, it’s a little intimidating but it shows as sheer and pretty on you.

    • Isabella Muse

      I had struggled a little bit at first with it but it sheers and blends out easily with my finger. I scooped some out with a brush, applied to my pointer finger, and blended and built, blended and built. Worked a charm! It’s a bit darker so, at first I was like oh no this is going to make me look like I got punched! Just apply a little at first, blend it with your finger, and build it slowly! It works out a treat using this method!

  • Christy Smith

    You always look so nice with those darker colors and liners!

  • Dee

    I love these on you! Hopefully I will be able to find them out here. I do like MAC paint pots but they are a little thick for me. These sound wonderful.

  • Kelly

    Wow! The Knockout shadow on you makes your eyes pop – you look fabulous with that color on your lids!

  • Emily

    Ooh I really hope we get some new shades in the UK! As I think Urbanite is a gorgeous shade.

  • Heather

    I got the urbanite one. I love these cream shadows. It helps with my low maintenance makeup look. Throw on some BareMinerals complexion rescue, this urbanite on the lids and mascara and out the door. I am thinking of grabbing that Knockout one…. so pretty. Looks lovely on you.

    • Isabella Muse

      Def a nice one and done shade! ;-D thank you!!!!!!!!!!!!!!

  • Lacy

    So I love these except for VIP. Straight orange on me. Like oxidized concealer or foundation. Found them at Christmas Tree Shoppes which also had the essence palettes you just posted about too as a heads up!

  • Brady Goodman

    Gorgeous! Will have to try! BTW, just went to my local Bed, Bath & Beyond (Harmon’s sister store I think?) and ALL their makeup was in little plastic bins at 50% off! I asked the girl at checkout and she confirmed that they are no longer doing make up!! Sad ๐Ÿ™

    • Isabella Muse

      OMG no way that is terrible I love going to BBB for makeup! that’s horrible!!!!!!!

  • Annie S.

    I saw these at Duane Reade/Walgreens in New York City and wondered about them. I was expecting some new improvements to the line (LOL).

    Muse, since the only difference seems to be the packaging and some of the colors, do you recommend buying them? I still have some of my old ones so I would just be picking up the shades that aren’t dupes for the shades I have.

  • RMcBurg

    I have Urbanite and VIP. I think they’re great as bases, but On my skkn they are very peach. I had hoped for a Soft Ochre dupe. My experience has been like yours though. Great, inexpensive, solidly performing little product. I use it as a base with a matte bronzer in the crease for easy no makeup makeup. I may get wild and try a non matte shade or two.

    • Isabella Muse

      I wish they were on mine! I wanted something more peach but they were a bit sheerer on me! I was hoping for a Soft Ochre dupe as well! I like your idea using it with matte bronzer in the crease, gonna try that ;D

  • Margaret

    Hooray! The display for these was just being assembled today (August 7, 2019) in upstate New York at Kinney Drugs! I use Inked in Pink as my everyday base and a standalone. I’ve been waiting to see if you had a review and I am thrilled to try Knockout as a liner for fall. I love your reviews!

    • Isabella Muse

      Kinney Drugs? I’m bred, born, raised in this wild state and never heard of Kinney Drugs please point me in the right direction to visit this interesting place ;-D Where upstate NY? Anywhere near Rhinebeck?

  • ChristinaClaire

    I picked up VIP today, and it is THE PERFECT peach corrector for under my eyes!! Slightly darker than Bobbi Brown Bisque, slightly pinker than Bobbi Brown Dark Bisque.
    I plan to pick up 10 of these and seal them with a shrink wrapper – a 4 gram jarwill last about a year.
    For reference, I wear Bobbi Brown Stick Foundation and Concealer in Natural Tan, MAC NC37

    • Isabella Muse

      oh interesting ๐Ÿ˜€ Good multitasking there! I didn’t think to try it under my eyes ๐Ÿ˜€

  • Dylan Sebastian di Franco

    Hi Isabella, Thank you for the review. I searched “which Maybelline Color Tattoo Up To 24HR Longwear Cream Eyeshadow Makeup are MATTE” and found you. Maybelline does not specify which shades are MATTE.

    Can I ask for some advice on related products? Where would be best to send my questions to?

    Thank you,

    Dylan di Franco