August 14, 2019

Sephora Beauty Insider Sweeps Let’s Your Purchase Entities with Points And I Hate That

Sephora Beauty Insider Sweeps gets you a chance to win one millionaire dollars. Sounds pretty good right? I mean, it’s like the lotto you gotta be in it to win it and if it’s as easy as submitting my name and e-mail address sure, why not I’ll enter.

But wait…

You actually have to buy your way into this giveaway! Sort of….! There’s fine print and all that good stuff.

Here’s how it works.

You head over to and pop your e-mail address, country, and phone number into a little form you’ll be able to buy your way into the giveaway using your points.

300 points gets you one entry, 500 points gets you two entries, 700 points gets you three entries, 850 gets you four entries, and 1000 points gets you five entries.

This is the stupidest thing I have ever heard. Why would anyone want to waste points like this? Oh wait, I know why because there really aren’t any good rewards anyway might as well splurge on a giveaway. Sephora, girl, you’re reaching here with this bullsh1T!

Now, what Sephora doesn’t mention is this a good time to read the fine print because you can actually get an entry free with an alternative method they mention in the rules of the giveaway which you can see here.

Via snail mail you can send them your name, address, phone number, and beauty insider number on an index card and mail to Sephora to get your free entry without spending 300 points to get it.

I do appreciate a good giveaway but this is one of the lamer ones I seen. It reminds me of those raffle giveaways people do on Instagram where you have to buy your a spot! It just feels oddly underhanded.

What do you think of spending points to enter a giveaway?

I’d love to hear your thoughts!


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Cindy

    Oh please. You know what I think of Sephora on the whole in the first place, this just reinforces my opinion of them. They are awful, their crap rewards program is awful, and this scheme with the contest doesn’t even cloak the fact that their points program is BS and they give you nothing for the points! Most (if not all) people who give away 300 points for this sham (they spent $300 for 300 points!) will get nothing. The problem is that lots of people are fine with that, and that’s how they get away with most of the garbage they pull.

  • yelena

    ” This is the stupidest thing I have ever heard.” …..hahahah AGREE 100%

    also agree that they have no good rewards. I’m over 2000pts in and nothing remotely close to getting my attention. except for the ones they post as “SOLD OUT”….but I wonder if there were any available to begin with???

    meanwhile I have $30 accumulated at ULTA, and the hardest thing is to decide what to spend it on! thanks Ulta 🙂

    • Isabella Muse

      They appear to have removed the $100 reward card option as well now am I crazy or correct? The rewards are sort of meh! Ulta cash rewards rock!

      • yelena

        yup gone! I know you mentioned using your points for a $100 reward, but I never saw it. ever.

        now i only buy at sephora when ulta doesn’t carry it. even then I check nordstrom/macys for sales and gwp which is more worth it.

        • Isabella Muse

          I recently got two of them I think either in June or July. Don’t quote me exactly on the month but it was here earlier in the Summer. I also got some when the original rewards launched. After that, gone! They offer a $50 one now for 1500 pts where as before I think it was $100 for 2000 pts. GRRR!

  • kimkats

    totes agree Muse. It’s rubbish. who at sephora thought THIS was a good idea? I’d tell them to go home because they’re obviously drunk. I am SO not going to spend 300 points for a chance to win a million dollars – they’re starting to sound like the Publisher’s Clearinghouse commercials… Newp, newp, newp sephora… Aint’ gonna do it.

    Hell, there aren’t even any good birthday prezzies this year – I may actually opt for the 250 points so I can get a few more little points freebies thru the year. I checked my sephora account the other day and I have a long way to go to stay VIB this year. I may not actually do it, but I’m about $65 from staying platinum at Ulta. And this is the first year I made platinum at Ulta. They’re beating the pants off sephora right now, and sephora better wake up and smell the coffee before it’s too late!

    • Isabella Muse

      lol! 😀 It’s crazy! I don’t want to waste pts like that but hey, you can’t get much for pts anyway though! Ulta’s cash rewards simply can’t be beat!

  • Mary Brenner

    I’ve really dialed down my spending at Sephora I’m going to lose my rouge status in 2020 and I don’t care. Sephora doesn’t have anything I can’t get elsewhere (hello Ulta) I’m not even excited about the sale starting next week. Most of the time I can get a better deal buying directly from a brands website.

  • kjh

    I saw this a while ago, and did’t know whether to gag, cry, or howl with laughter. Are they targeting the population that buys lottery tickets? The funniest part in the finer print was that CANADIANS HAVE TO DO A MATH PROBLEM. For real. WTF?

    • Jackie

      Someone on reddit explained the math problem thing- there’s a law in Canada that this type of thing can’t just be random luck, it has to be skill based. So my adding the math problem it becomes a ‘skill’ contest and therefore legal. Nice loophole Sephora.

  • Rachel Runyan

    Yeah, they’re just trying to get people to waste their points. This is cheaper for them than actually having better redemption rewards.

  • Dee

    I saw this too and thought it was absolutely ridiculous that to enter this contest I had to use points. That and the 30 % off going to non buyers makes me grumpy.

  • Ellie

    So, how much did I have to spend in order to get that 300 points and Sephora wants me to gamble away my hard-earned points? I don’t think so! No one with a straight mind thinks so. I am a beauty product junkie but not a stupid gambler. And that is pretty insulting to me and not cool, Sephora. If Sephora still wants to be the top dog in this industry, the system needs to be changed for better on lastest on marketing, point systems, lack of new products in subscription, repetition on point /reward samples, etc., With where Sephora is headed currently, I am about to say goodbye to Sephora.

    Muse, thank you so much for the place to rant. I felt insulted that they came up with that giveaway thinking that we are gamblers.

    • Isabella Muse

      I totally agree! It just makes no sense to spend pts on a giveaway! WHY though why!? 😀 rant away I’m listening!

  • Sara

    Whoever is in charge of marketing at Sephora needs to be reassigned or let go, pronto. These 30% off emails for non buyers, crappy rewards (even the 100 point rewards are rarely in stock online and in my stores I’m lucky if they even have one option), and now this? Sephora needs to be upping their game, but instead they’re just failing at every single turn. I’ve also noticed their favorites kits aren’t nearly the good value they used to be. I basically spend all my disposable income (a decent amount) on skincare and cosmetics but I’m really losing interest in Sephora and their shenanigans.

  • Jean

    I was just glad I didn’t have a to take a pic of myself, post it on IG/Twitter/etc, then tag them or whoever else. I like my privacy and don’t like to post photos of myself. I prefer to just sign up. But yes it is a ploy for people to buy more stuff to get more points. I luckily had 1,000 points from past purchases saved up bc I didn’t care for a lot of their rewards items. The points have been sitting around for over a year and a half so I decided to blow it all on the sweepstakes. Hope I win 😀

  • Becky Neemann

    If Ulta would start carrying Hourglass and Charlotte Tilbury I think I could completely close my Sephora account. I don’t buy much from them as it is. I tend to purchase those two brands from Beautylish. The ONLY thing I like about Sephora is the option to pay an upfront set amount for fast free shipping all year long. I REALLY wish Ulta did something like that. I have an Ulta in my city but they don’t always carry everything that their website carries. And I despise paying for shipping each time.

  • Kimberly

    I haven’t been able to find a decent award in ages which is why my account had over $3,000 points. Grrrrrrrrr…,,,,