Becca Pink Ribbon Ultimate Lipstick Love for Breast Cancer Awareness launched at ulta.com and not only does it get you a beautiful shade of pink for your lips but it also helps donates 20% of the proceeds of the shade to the Breast Cancer Research Foundation.
It looks like a lovely medium pink shade and I don’t think it looks like any of the shades I currently own and I own a lot of them. Ha! That last Ulta sale I went overboard. I love this formula. It’s light, creamy, hydrating, and wears oh so comfortably! I gotta admit I was pretty happy they did a new shade plus I’m also happy they disclosed the exact amount they are donating. Not a lot of brands have done so in the past.
If you do like the shade I recommend purchasing from September 20th through June 30, 2020 as that’s when the donations take effect.
I look forward to adding Becca Pink Ribbon Ultimate Lipstick Love to my collection of shades.