Milani Cheek Kiss Liquid Blush ($9.99) is a new gel blush that launched in six permanent shades with the Milani Spring 2020 Collection. It seems like a lot of brands are grabbing onto the success of Glossier’s Cloud Paint this season! Along with Cheek Kiss Liquid Blush there’s also Maybelline Cheek Heat Gel-Cream Blush that launched with the Maybelline Spring 2020 Collection as well as Covergirl Clean Fresh Cream Blush that launched with Covergirl’s earlier Spring 2020 releases.
Maybe we’ll see more gel blushes and liquid blushes pop up as we head into Summer as well. We’ll see if this trend continues!
Gel blush is always a nice option for natural looks. It’s also typically really easy to apply and blend plus it wears well on drier skin as it doesn’t adhere to drier areas the way a powder would. The same holds true for those with larger, visible pores as the gel won’t accentuate those issues the way a powder would. Gels also tend to wear longer and stronger than a powder.
Let’s take a look at my review and swatches of Milani Cheek Kiss Liquid Blush below.
Milani Cheek Kiss Liquid Blush arrives in a small squeeze tube with a needle nose applicator that holds 0.37 oz of product for $9.99 per shade. I only purchased one shade which was Cheeky Coral. Sadly, there’s nothing coral about it! It’s actually more orange than coral. This was a bit disappointing but none the less, I still liked the formula.
This is a water-based blush that does contain silicones but it has a creamier texture. The silicone concerned me as I thought that would make the texture of the blush slippery or primer-like but it’s actually quite creamy and feels hydrating. I had no issues blending. It blends very easily on my cheeks which are drier at the moment. I got a nice smooth hint of tint that looked very natural. The color does build up easily as well should you like to apply a bit more. Milani says the finish is satin but I didn’t really get that. It feels lightly hydrating initially and just sets to a weightless second skin-like finish. It’s not dewy, nor sticky and has no fragrance. The wear time was great as I can apply it in the morning and go through my entire day and the color doesn’t fade.
The one issue I did have with it was the fact it was sheer but that could be the color I selected. Perhaps other shades are more pigmented. Cheeky Coral as I said above wasn’t coral but more orange and the color was quite sheer no matter how many layers I applied. I’m awful with blush as some of you know because I’m way heavy handed but I do so like my blush to pop. In the second photo below, on the left side, I blended out the shade but as you can see it leaves very little color behind. This doesn’t quite give me the pop I’m looking for. This might be a better pick for me on days I just wanna do a little concealer, blush, and go!
Milani Cheek Kiss Liquid Blush is a nice natural blush that blends easily and wears long! This is a great pick for anyone that likes a hint of tint!
Where to buy
Milani Cheek Kiss Liquid Blush is a new cream blush that’s available in six permanent shades that launched for Spring 2020. The blush is 0.37 oz and priced at $9.99 a shade. This is a light, creamy texture that applies and blends very easily with a smooth, even finish that wore 9 plus hours on my face without fading. I thought the formula and application was wonderful but I did remove one star from my review because the color I selected ran sheerer. I’m not sure if this applies to all the shades in the collection or just this one but I do like more pop from my blush and this provided very little. The color was very natural and barely there with a weightless feel that wasn’t sticky or tacky. Pigment was lacking and that made me sad!
- Applies and blends easily.
- Smooth, even finish.
- No Fragrance.
- Natural finish.
- Not sticky nor dewy.
- Seems to run sheerer no matter how much is applied (could be a pro or a con depending on your blush wants/needs).
Milani Cheek Kiss Liquid is a great pick for anyone that wants light, natural color.