Love Belif The True Cream Aqua Bomb? Well, now you can purchase it as well as products from other Korean brands like the Face Shop from Avon thanks to the fact that Korean parent company, LG Household & Health Care, acquired Avon back in October.
For Korean skincare and makeup aficionados the LG Household & Health Care is likely well known as it’s the parent company of a variety of brands like The History of Whoo, VOV, VDL, The Face Shop, and many others.
Already Avon has The Face Shop up and available online. It feels a little odd seeing Korean brands popping up on Avon’s website but still kind of cool too. Avon has long since needed a reboot and maybe this is exactly what they need to gain more interest.
Don’t worry the Avon you know and love is still here but they’ll be new additions and brands that they will offer along side their own products. I wonder the LG Household & Health Care’s influence will give Avon a leg up in the world of K-Beauty. K-Beauty is sort of an older trend at this point but still a popular one to say the least so I’d love to see Avon do something interesting with newer skincare and makeup launches and more K-Beautyish!
We’ll see how it goes.
In the meantime, you’ll be seeing brands like Belif available the next time you’re browsing Avon’s website or an Avon catalog!