A class action lawsuit has been allegedly taken out on Huda Beauty due to last year’s Neon Obsessions Palettes being falsely advertised as eyeshadows. A lot of people tend to jump on me when I mention in my reviews that certain eyeshadows or palettes are not safe for eyes. “But it’s safe in the Europe….! It’s just a US thing!” First off, I live in the US so, yeah, it’s a US thing and in the US certain dyes are deemed unsafe for eye use. Secondly, they are deemed unsafe for eye use for good reason. Some people have sensitive eyes and these dyes can irritate sensitive eyes and cause an allergic reaction. That’s why they say “unsafe for immediate eye use”. Thirdly, I can’t review an eyeshadow palette and not explain in my post that certain shades shouldn’t be used on your eyes!
When Huda released the Neon Obsessions Palette they were deemed “Eyeshadow Palette” on sites like Sephora. Sephora actually switched that around within days of my review and started called them “Palettes”. There were also numerous beauty sites that took to advertising the launch as an eyeshadow palettes doing a variety of different looks using them, etc…never once alerting the user that the formula was a pressed pigment and wasn’t meant for immediate eye use. There’s a lot of loop holes with the disclosure of what is and isn’t eye safe. Brands like Colourpop, ABH, and others have gotten away with how they disclose that information to consumers.
In the case, of the Neon Obsessions Palettes things were really sneaky because there was no mention of the palette being unsafe unless you thought to peel back the first label on the palette to reveal a secondary label with the disclosure. Most people probably didn’t do that and just assumed and trusted the palette could be used safely on their eyes.
According to a report on the Top Class Actions website the claimant in the website suffered physical injury, including eye irritation, as a result of using the Neon Obsessions Palette.
Did I see this coming? Yes. I think it was just a matter of time before someone got sued for this. I think brands need to take more responsibility for the way they advertise things. I swear I was all Thanos here for a sec, “I finally rest and watch the sun rise on a grateful universe.” Because seriously, I’ve been ranting about this topic for ages now. I’m not happy by any means Huda is being sued. That sucks. I am however, hopeful this will open the eyes of brands and make them more transparent with their fans.
What do you think of this lawsuit?