Sephora released new Beauty Insider Rewards and Benefits a few months ago one of which was a Beauty Insider Cash program much like Ulta’s Cash Back Rewards that would allow you to exchange points for dollar amounts off your purchase. They actually haven’t yet implemented this program yet. The news broke back in February so it was well before COVID started giving Sephora plenty of time to get the program up and running but like most rewards this seems a fail. When will it happen? Who knows?
And why do I feel when it does come it’ll be something ridiculous like 1500 points for $2 off my purchase? Also, if it turns out as badly as the Rewards Gift Cards (remember the Huda Beauty Palette dilemma I had?) it’s going to be really crummy!
Other new bogus new benefits include and everyone gets free standard shipping benefit. Rouge still get free shipping so no compliants here but the bogus part comes in when they give “free shipping” with a minimum to VIB and BIs. Basically that isn’t free shipping in my opinion. For VIB it’s free with $35 purchases and Insiders get it free with $50 purchases.
There’s also a new discount event exchange. Sephora will run Insider events which you can exchange for. They haven’t elaborated what these events will be but it seems it’ll be a savings type event. Points will also be able to pay for services soon.
There are a few other benefits but they aren’t new by any means and reference the current Rewards Bazaar and Sample Program.
The most exciting aspect is most definitely the exchange for points benefit but I’m not keeping hope alive this is going to be implemented anytime soon nor do I think it’ll be as good as Ulta’s program. But we’ll have to wait and see!
How do you think Sephora will handle the new point to cash rewards bonuses?
I think they’ll a lot of conditions that come along with this new program!