The Pride Makeup Collections Are Coming and I Expect Beauty Brands To Do Better This Year
June commemorates the Stonewall riots that occurred in 1969 but it’s also a month long celebration for the LGBT+ community to celebrate their sexuality loudly and proudly. I identify as straight but many of my greatest and bestest friends are part of the LGBT+ community and I consider myself not only their ally and advocate but also an advocate and ally for all of the community. As they say in Toy Story, you got a friend in me. Last year, I wrote a ranty post about how I felt some beauty brands were capitalizing on Pride Month while giving nothing or very little back to the community.
This year, I’m pleading with brands to please do better.
I’m starting to see many, many Pride themed items from Johnson & Johnson, Morphe, and more! The rainbow force is strong out there in consumer land and I couldn’t be happier that the LGBT+ community is getting the recognition it deserves but I also want brands to take things even further. I want brands to explain that Pride Month isn’t just about waving around a lipgloss in limited edition rainbow packaging. I want them to educate their consumers, explain to them what Pride Month means, the story behind it, and the importance of the reason we have it. I also want them to donate! Yes, if you’re putting stuff in rainbow packaging or you’re making a rainbow palette I need you to step up and to donate some of those proceeds (all if you can please and thanks) to important organizations like The Trevor Project, the Ali Forney Center, Pride Foundation and more.
MAC, Morphe, and many others have made generous donations but I’d like to see more of that from pother brands. If you putting out rainbow anything you need in June you need to be part of the solution not part of the problem. Be the good brand that educates, draws awareness, and donates! I’m counting on you over here!
As a straight woman I am no way the best person to discuss this topic because I have not experienced the hardships and emotions that others have. But I’d love to here what you you all think of the topic! Gay, straight, trans, poly, man, woman, residents of the planet Mars, how would you like to see beauty brands handle Pride Collections? Do you want them to educate people further? Bring more awareness, attention, and knowledge to the consumers who buy Pride collections? Do you want them to donate funds from the releases to organizations that offer aid, support, and help to the LGBT+?
I’d love to see all of the above. Let’s bring positive attention, knowledge, and aid to Pride Month and every month after that.
If you are not an advocate or an ally of the LGBT+ I respect that. However, I ask that you not respond negatively to this post and you just quietly skip to the next post. Thank you!