June 11, 2020

Walmart Will Stop Locking Makeup, Beauty, and Multicultural Products Up

News broke last year that Walmart was locking up certain makeup and beauty at some of their stores and unfortunately, this led to a lawsuit. According to the New York Times, in 2019, a woman sued Walmart for racism because her store was locking up African-American personal care products.

The woman, Essie Grundy, purchasing a mere $0.48 comb made her feel humiliated and discriminated against due to the experience of having a store employee having to unlock the case to get the comb. She further stated all products that were “targeted at African Americans”� were locked under glass. This included combs, brushes, wave caps, etc.

It’s a little late for this but Walmart has confirmed it will stop putting ‘multicultural’ products in locked cases. In my opinion, it should have never been under a locked case to begin with. Talking about stereotyping a certain race…! Jeez guys.

The lock down only took place in about a dozen stores according to Walmart but many of my readers were quick to point out that their stores had these “precautions” (I use that term very, very loosely) in place. The locked cases drew criticism because it was implied that people of color couldn’t be trusted and really, when you’re specifically taking certain products and putting them under lock and key it speaks pretty loud and clear that you’re targeting a certain group of people.

Walmart spokesman Lorenzo Lopez told NBC News that the company is “sensitive to the issue and understands the concerns” and would be implementing the change in policy “as soon as possible.”�

“As a retailer serving millions of customers every day from diverse backgrounds, Walmart does not tolerate discrimination of any kind. Like other retailers, the cases were put in place to deter shoplifters from some products such as electronics, automotive, cosmetics and other personal care products,” Lopez said.

Better late than never Walmart but really, this should have never happened to begin with.

26 Comments

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • kjh

    Not being done at my Walmart (diverse) or the next closest (in a city with a large concentration of Asians, usually new Americans.) Yes, this type of discrimination is grossly demeaning, when it is aimed at a cultural group, especially at LOW PRICES. Slap you in the face by saying, ‘if you are X, we think you steal, and can’t even afford this < a buck thing.’ I have seen things locked up because teenagers loot and wreck them, but not via racial/cultural profiling. Most places here that lock up are big ticket items, like electronics, jewelry, even liquor and food. But it isn’t discriminatory.

    • Isabella Muse

      Not here either. I was surprised when a lot of my readers said it was happening at their Walmart!

  • SR

    All cosmetics have been locked up for more than a year where I live. The store is one of two here and located between an upper and lower middle class neighborhood with a heavy Hispanic population. But you can drive to the town 15-20 minutes away and their cosmetics aren’t locked up. I understand loss prevention. But I can’t imagine that the vast majority of their customers steal. And so I’ve stopped purchasing there. Most people I know buy makeup at Target, even though it’s more expensive. They have to be losing money. It was an ill considered policy. I won’t hold my breath waiting for them to unlock the cases.

    • Isabella Muse

      Keep me updated! I’d be curious to see what they do! If you’re comfortable sharing I’d love to know the location so I can contact them and ask what there plans are!

  • Frozendiva

    My nearest Walmart location isn’t discriminatory. Every customer is a prospective shoplifter. Lots of security, bags can be checked, the cosmetics seem to sometimes be closed and it is across the board. The location is across from a big community Centre and attracts various clientele. One in a different area is smaller and doesn’t have the number of customers as the larger one.

    What I do notice is a lack of staff in the area.

    I don’t buy a lot of makeup there and I find that a large grocery store down the street is a bit more comfortable.

    • Isabella Muse

      that sucks. Every Sephora I’ve ever been in is like that. I swear they watch me like I’m about to grab a lipstick and run with it!

      • MDW

        I have long dark brown hair and light olive complexion. Here in Munich, especially when I wear my long black coat and especially now since I wear a scarf across my nose and mouth, people assume I am Turkish.

        Turkish women are looked at with suspicion here when they shop at the mainstream stores. When I am confronted by an employee or other shopper, they are flustered when they find out I am American. But, but, but these days I may be getting yet another reaction from Europeans.

        I’m mixed race. I grew up all around the world. In Asia I was Gaijin. In Oceania I was Yankee. In South America I was Gringo. In Israel I was Goyim. In North America I was G–k. Yet still, in Europe, I was surprised to find out I was Turkish.

        I admit, even I stare when I see a woman here with a long black coat and/or a scarf. They must think I have racist thoughts. Actually I am admiring their fashion choices. Perhaps mask wearing and recent unrest will enlighten world perceptions.

      • kellly

        I’ve seen such skeevy behavior at Sephora – women taking an entire tester lipstick and applying it directly to their mouths. I shudder just remembering that. There are at least 6 stations throughout the store with brushes and foam-tip applicators for products. There are clerks around the store to help and also to watch people but I’ve never seen anybody stop those women from doing such an unsanitary thing, applying lip testers like that. I mean, do they think the testers are put out in the store exclusively for them? How selfish and inconsiderate can you be????
        It really freaked me out seeing that. When I run a tester now, I always do it from someplace that is fresh on the tester (like the side) or I get a clerk and ask to get a fresh tester.

      • Carrie

        The one by me has cosmetics pretty much locked up, as is the dove soap but never the multicultural products.

  • Anastasia

    Well to be honest yes that looks very bad, however they should lock up all makeup cuz assholes swatch products that aren’t testers(mostly lipsticks and glosses) and half the time every single one has been used, it’s annoying when you want to purchase a certain shade and none of them are untouched

  • Sarah S

    They lock up or put under a shield that makes noise most of health and beauty and home care around here if they do at all.

    It’s really weird what gets stolen (my dad was a retail manager for over 30 years so I’ve heard stories) and those items tend to be locked up more.

    Granted I’m a strong never acceptable with the Heinz dilemma so it’s not surprising I blame the thieves for messing things up for the rest of us.

  • Reese Schleicher

    I wonder if it wasn’t intended to be discriminatory, but instead when they tracked the store numbers of theft in that department, that it happened to primarily be those products and lines? I’m sure they keep track of inventory, etc.

  • Jackie

    The locking up of items at one of the Walmarts I shop at here in Houston is ridiculous. I would say the area is racially diverse. The things they keep locked up: OTC pain meds (i.e. motrin, tylenol, aleve, bc powders,etc), multicultural products, razors, condoms & lubricants, pregnancy tests, monistat & things of that nature, deodorant, hair tools such as hair dryers, flat irons, curling irons, all makeup & skincare is locked up. The cosmetic section is set up so you cant take your shopping cart in there & you have to pay for your items there. Besides them keeping the makeup & skincare locked up, they keep stuff like shaving cream, body sprays & other stuff behind the register in that section so you have to ask them. Those are the things that come to mind right off that they keep locked up

  • kellly

    There is one of those small “corner store” type WalMarts in my neighborhood and at first they only locked up one section. Now they have ALL the cosmetics locked up, which is ridiculous. I don’t even look at that section any more because that lockdown is so messed up.
    The larger WalMart where I generally hate shopping has some hair products including my favorite hairspray locked down and you have to go search out some warden with a key to open the case and they won’t even let you take the thing you want. You have to tell the warden and SHE takes it out for you so you don’t get any fingerprints on it.
    WelMart doesn’t lock down cough syrup, hair color, batteries or cleaning supplies. The lockdown is stupid.

  • Florence

    It is not discriminatory to lock up the products that are historically the most shoplifted. Now Walmart is going to end up losing money just to be politically correct. Not that I care about Walmart, I just think it’s sad that a business can’t make a decision without considering whose feelings it might hurt. I hope someone complains about Walmart locking up electronics, I need a new iPad and can’t afford one right now.

    • Kimmyyy

      Agreed. They know which things are stolen the most often and lock them up. Everyone just wants to be offended about perceived slights.

  • Lesley

    They should be lockIng up all the lipsticks not these items! Hopefully, they will continue to follow through leaving the other items out for everyone to access.

  • Tigerlaf

    Locking certain products has nothing to do with black people, but it has everything to do with loss prevention. Money green is the only color that matters, so if those are the products that are being targeted for theft, they get to be locked up. Don’t steal and there would be no need for locks and keys.

  • Mary

    The Walmart nearest me was looted and set on fire this past week. This store has kept a wide variety of merchandise under lock and key for a very long time. There are surveillance cameras and warning signs posted on every aisle because of the volume of thefts at that location.

    It’s silly to lock up a 48 cent comb, but it’s about as silly as me standing in line for 30 minutes to get a case unlocked because I couldn’t find my favorite brown E.L.F. eyeliner pencil (sale price 99 cents!) anywhere else. I bought three so I didn’t have to come back anytime soon. I don’t believe that pencil, my favorite Milani Coral Cove blush or the majority of the products locked up are “African-American personal care products.”

    Locking up merchandise has everything to do with shoplifting (or “shrinkage” in retail terms), and nothing to do with racism. Shoplifting is rampant in this country, and retailers often let thieves walk (or run) away without even trying to stop them; particularly in California. We all pay higher prices to compensate for those who pay nothing.

    Retail is struggling to keep the doors open now. I like to see some things in person before I spend my money, and I love to browse. Let’s not make it harder for our favorite stores unless we want to have to shop online for everything we buy.

    Racism is real, but it’s not at the root of every inconvenience in life.

  • AMY A ALLEN

    The Walmart 1/2 mile from where I live has just about EVERY personal care product under lock and key. As well as the hardware section, baby formula section, and a lot of pharmacy products. What is the point of having a store, if the customer has to wait 15 minutes for someone to show up to unlock the case just so a customer can get deodorant? It’s BS. I stopped buying most personal care products at Walmart.

  • Kimmyyy

    I remember your original post about this and similar comments being left on it. Locking up products that are stolen more often based on the store’s numbers is not racist, it’s practical. It’s a shame that everyone has to jump to conclusions about it being racist instead of seeing the reasoning behind it. Everyone wants to be offended about eeeeeeverything. Give me a break.

  • Lauren

    Wow some of these comments … Talk about a microaggression: Walmart is BROADCASTING to certain shoppers “We don’t want you here. We are inconveniencing you. We will not make your shopping easy. Go away.” Aside from formula, razors, high value stuff that might warrant the labor of having employee open the damn case – these small value items locked up? It’s clearly items “undesirable” shoppers are trying to BUY, not stuff that, if stolen, is such a loss to the store. You know what is locked up at the downtown Honolulu walmart? Dintymore beef stew. Cans of little smokies. Because somebody thinks that’s what the houseless want. Not to steal. It’s what they want to buy. But Walmart doesn’t want that money. Cause they think those shoppers in the store are scaring more desirable shoppers off. So they expend the expense to lock that stuff up based on prejudice. Keep on Muse, I am here for this.

    • MDW

      Thank-you for insight into Hawaii particularly Honolulu. Those islands are so far away the lower 48 doesn’t readily get the day to day news. Rarely only wisps of touristy things and even those are dubious. So many things going on in Hawaii and goes on without the rest of the U.S. knowing.

  • SavyShopper

    I live in an affluent area in the suburbs of Baltimore and there are many products locked away. The entire make-up section is cornered off into it’s own area and behind glass. This includes all facial cleansers, hair color, Dove and Olay body wash and bar soaps and hair products are locked away. Additionally, all cold and pain meds, even icy hot, Tide, razors, deodorant, and even school supplies (we’re talking a $.48 eraser here) are behind glass. It’s not just Walmart. Dollar General, Walgreen’s, and CVS also have these items locked away. That’s why I shop at Target…no glass=no wait! However, 20 minutes south, in the city, there are no locks on anything.

    • Isabella Muse

      wow really!? My Walmart hasn’t done this yet! There’s actually a lawsuit against Walmart for doing this! That’s insane….! It must be a pain to get someone to open the locks so you can buy something! How frustrating!

  • Leilani

    I know this post is old, but just this year in Feb. 2022 my local Walmarts started locking up the entire cosmetics section. I was going to spend a lot of money since they got some new K-beauty products in, but there was no one around to help and open anything. Not only that, I would’ve had to ask for them to unlock every single product. Thanks for nothing Walmart.