Black Owned Beauty Brands Available Now at Ulta
I’ve asked myself how I could do more when it comes to the Black Loves Matters Movement and sometimes the answer is actually really simple. Buy more from black owned businesses! I already support a lot of different black owned beauty businesses when it comes to hair care. Having long, wavy, frizzy, and drier hair I’ve always found comfort for my locks in brands like Carol’s Daughter, Shea Moisture, Mane Choice, and many others.
I’ve complied a list of a few brands I like and are easily available at Ulta! Supporting these businesses goes a long way at diversifying our economy and bringing more attention to black beauty brands!
The Mane Choice
Truly one of my favorite hair brands! It works so well for my long, wavy hair! Any of the leave-in conditioners are great but my fav is Prickly Pear Paradise Leave-In Conditioning Cream which has a light, creamy, quick to absorb formula. It leaves my hair shiny, well hydrated, and smelling beautiful!
Mixed Chicks
Not only stocked at Ulta but also, at your local target, the Mixed Chicks is a brand owned by Wendi Levy Kaaya and Kim Etheredge who struggled finding products that work for their hair. If you have curls or waves this is a good brand to explore! I got into this brand when Target started carrying it in stores. All their products smell amazing but most importantly work to tame my frizz and dryness making my waves look slick and smooth! Their Leave-In Conditioner is one of my favs!
Uoma Beauty
You might think Fenty Beauty when it comes to a wide shade range but Uoma Beauty got you covered too offering their foundation in 51 shades! Their diverse line of makeup caters to all skin tones. This brain has been on my radar for a while! I have the Stay Woke Luminous Brightening Concealer in my to be reviewed pile! I’m eager to try it but haven’t had the time to dive into it yet. Have you tried it? Do share!
Shea Moisture
A lot of people don’t know this but Richelieu Dennis purchased Madam C.J. Walker’s mansion, Villa Lewaro, in Irvington which is very close to where I actually live. Fun fact of the day there! The purchase was made in 2018 and he has plans to make the mansion into a Think Tank for young, black entrepreneurs. He’s also one of the founders of the very well known Shea Moisture hair care line! A line most of us are very, very familiar with! If you have curly or wavy hair I bet you have at least one Shea Moisture product in your hair care arsenal! I know I have several. It’s a line that works well for my drier, wavy hair. The Coconut Hibiscus line is life for my hair!
Flora & Curl
Newest obsession? Flora & Curl! They recently launched at Ulta and I’m loving a lot of their products. I recently tried the Flower Garden Hair Butter Concentrate and that stuff is freaking amazing to create fuller, lusher, well hydrated curls! It works a treat if you do braids or pigtails as well! I’ll be reviewing some of their items soon so stay tuned!
Beauty Bakerie
You gotta a love a brand called Beauty Bakerie right? I fell in love with them when I purchased the Coffee & Cocoa Bronzer Palette. It’s a multitasking palette with shades that can be used as bronzer, blush, or eyeshadow! I use the shades to create a sultry eye look! Their offerings are not only awesome formula wise but the cute bakery theme really gets me!
What are some of your fav black owned beauty brands available at Ulta?