Iconic London is now being sold at sephora.com! You might recognize the brand from Ulta where it originally become available first and also, where the brand stocks the most of their general catalog of products! Sephora has now picked up the brand as well but they only have some of the more recent releases like the new Sheer Blush. Unlike Ulta though, Sephora will carry the brand in stores starting this Fall on September 25th. I’m not sure if they plan to extend the lines offerings further by that point but it will be available for purchase both online and in stores.
As per the name the brand originates from the UK and is a cruelty-free brand. It’s a brand very much in its infancy stages and was created by Jade Elliot in her UK flat back in 2015. The brand blew up after some of Iconic London’s products were used on Kim Kardashian and now the brand is sold in higher-end stores like Harvey Nicolas.
I have to admit I’ve always likened the brand to fellow UK brand Sleek Makeup. I dunno why but it always gave me that vibe! I have one of the eyeshadow palettes as well as a few other items that I’ll review soon which I purchased well over a year ago out of curiosity. I thought it was interesting Sephora started carrying the line but with such a small line of products. I hope they plan on carrying some of the eyeshadow palettes in the future. Seems odd just to launch a brand that has an extensive catalog but only feature five or six products.
That being said a majority of what Iconic London offers can still very much be purchased at Ulta.com should you wish to explore deeper.
Anyone a fan of Iconic London?
What do you think of them turning up at Sephora?