July 21, 2020

Iconic London is Sold At Sephora But With a Limited Catalog of Items

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Iconic London is now being sold at sephora.com! You might recognize the brand from Ulta where it originally become available first and also, where the brand stocks the most of their general catalog of products! Sephora has now picked up the brand as well but they only have some of the more recent releases like the new Sheer Blush. Unlike Ulta though, Sephora will carry the brand in stores starting this Fall on September 25th. I’m not sure if they plan to extend the lines offerings further by that point but it will be available for purchase both online and in stores.

As per the name the brand originates from the UK and is a cruelty-free brand. It’s a brand very much in its infancy stages and was created by Jade Elliot in her UK flat back in 2015. The brand blew up after some of Iconic London’s products were used on Kim Kardashian and now the brand is sold in higher-end stores like Harvey Nicolas.

I have to admit I’ve always likened the brand to fellow UK brand Sleek Makeup. I dunno why but it always gave me that vibe! I have one of the eyeshadow palettes as well as a few other items that I’ll review soon which I purchased well over a year ago out of curiosity. I thought it was interesting Sephora started carrying the line but with such a small line of products. I hope they plan on carrying some of the eyeshadow palettes in the future. Seems odd just to launch a brand that has an extensive catalog but only feature five or six products.

That being said a majority of what Iconic London offers can still very much be purchased at Ulta.com should you wish to explore deeper.

Anyone a fan of Iconic London?

What do you think of them turning up at Sephora?

Where to buy

Sephora Ulta


I receive a small commission if you shop through my link.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Kay

    LOVE the IL original pigment palette – loose pigment in a palette blew my mind when I was given it as a gift! The colours are really shimmery which isn’t for everyone but I feel I get such glam looks out of it, the shades are so gorgeous and pigmented too. Very tempted to sample the sheer blush, and maybe give a few as gifts for upcoming birthdays!

    • Isabella Muse

      yay! ;-D glad to hear it! The sheer blush is on my list too!

  • kjh

    Oops, said Ulta above. Sorry. Iconic London does seem to have a Sleek vibe, but not the price tag. Haven’t tried any and trying to do a no new brands on low buy. Isn’t Harvey Nichols tres exclusive?

    • Isabella Muse

      Harvey Nics is high-end dept store 😉 Yup, have tried some will review soon!