If You Went Into Walmart Right Now What Mid-Range Brand Would You Like to See Available For Purchase?

Lipstick Queen was spotted at Walmart this month. Yeah, Lipstick Queen. The brand has gone through some changes but interestingly enough they have remained the same in regards to quality. In 2011, Poppy sold Lipstick Queen to Manzanita Capital but she remained on board for the next several years. Even though she wasn’t running her lipstick empire all herself Poppy still managed to maintain the brand’s image and quality and even after she left the brand still remained very strong formula wise. Let’s be honest here, we all know if larger parent brands like Estee Lauder or L’Oreal become involved in things the quality on products certainly takes a nose dive! Lipstick Queen is one of those rare brands that did successfully come out of a change of hands without changing overly much.

The question remains if that good fortune will last once they hit Walmart shelves. Will the quality remain the same? The formulas the same? Will the pricing be lower? I’ve always considered the brand one that toes the line between mid and higher-range due to the price point. I’m not sure I can see myself walking into Walmart and indulging in $24 Sinner Lipstick. Can you?

I think we do have to come to terms with the fact that COVID, the ever changing beauty world, and the absolute saturation in the makeup world will force certain mid-range brands into larger department stores like Target and Walmart. I think I’d be a lot less surprised if Lipstick Queen said they’d be sold at Target versus Walmart but hey, it is what it is at this point and the makeup world is starting to feel like the wild wild west.

You know I’m not a big Walmart person and absolutely loath going there but sometimes it’s a necessary evil.

If you went into Walmart right now what mid-range brand would you like to see available for purchase?