August 25, 2020

Maybelline Color Strike Cream To Powder Eyeshadow Review & Swatches

I purchased this item and I receive a small commission if you shop using the links in this post.
1 stars out of 5

Maybelline Color Strike Cream To Powder Eyeshadow Pen is a new applicator eyeshadow pen that launched for Summer 2020 in 10 shades. As of now these are a permanent part of the Maybelline core collection they need to get rid of them as soon as possible as they are absolute rubbish.

The idea behind these isn’t new by any means! It’s a simple eyeshadow applicator that’s held within a barrel which is filled with eyeshadow. The tip of the applicator will come out of the barrel saturated with color and if you need more you just dip it right in. Avon, Victoria’s Secret, Lorac, nad many other brands have had eyeshadow packaging like this in the past. It’s convenient and it’s a nice and easy way to swipe, blend and go.

Maybelline’s formula is where things are a bit more unique as they promise a cream to powder formula but….! Well, it’s mostly powder in my opinion.

Here’s my reviews and thoughts.

Ok, trust me, these are a big waste of money. Depending where you purchase them they’ll run you $7 to $9 per shade and each is 0.012 oz of eyeshadow. Ouch! That being said, you might be curious and if you are I urge you to seek out a sale and don’t waste time with the matte shades just go right for the shimmery ones because the mattes are crap. I got two mattes and I got one shimmer and of the three the shimmer was the best.

These are pretty slick. It’s a slim pencil that has a smaller sponge applicator attached to one end. I was concerned the smaller applicator would be an issue with application and it is sadly. It’s a really small applicator that works great under the eye area but on the lid you really have to go over the area a few times to get all the color evenly applied. One of the biggest faults with this product is the way the eyeshadow flows through the barrel. I think the formula is lovely and I THINK given the opportunity these are probably nicely pigmented but since you can’t actually get at all that much of the eyeshadow it’s hard to tell! You have to keep clicking the applicator into the barrel and applying layer after layer after layer after layer on your lid. It’s too difficult to get the eyeshadow out! I tried shaking the barrel, I tried moving the applicator in and out of the barrel, but no matter what I tried the applicator would come out with only a fine little layer of eyeshadow. It was just impossible to get the eyeshadow out. The packaging as you can see in my photos shows vibrant color but that is not at all what you get. The exception here would be the shade Hustle which was a bronze shimmery taupe. I still had to do a few layers with it but it seemed to come out the most pigmented compared to the other two shades I have which leads me to believe the shimmer shades might apply a bit better. The worst of my three shades was Charm which applied completely transparent on my lids. I got no color at all from it!

I’m kind of sad because I actually really like some of the shades in this line. The matte shade Chase is really a pretty rusty brown! I could totally get on board with this shade being available in a single! Maybelline needs to get on that but in this packaging it was too difficult to apply and frustrating to boot.

As for the formula I wouldn’t say these were quite a cream but they do have a certain thin creaminess to them and they do set to a powder without any fall out. They also have a nice smooth appearance on my lids without creasing.

Maybelline Color Strike Cream To Powder Eyeshadow Swatches (Charm, Chase, Hustle)

Maybelline Charm Color Strike Cream To Powder Eyeshadow

Maybelline Chase Color Strike Cream To Powder Eyeshadow

Maybelline Hustle Color Strike Cream To Powder Eyeshadow

I think the idea is great, the colors lovely, the formula quite nice, but the packaging seems to be the main issue here. I have this feeling they are a lot more pigmented than I’m seeing but the packaging is preventing me from proving that as so little comes out!

In the end, I can’t rightfully recommend purchasing these! If you are curious please do what I suggested and wait for a sale and snag one of the shimmers to try out!

Have you tried Maybelline Color Strike Cream To Powder Eyeshadow?

What are your thoughts on it?

Maybelline Color Strike Cream To Powder Eyeshadow is a new Summer 2020 release that will be a permanent part of the brand’s core collection. These are are a small pen that houses a small applicator which saturated with color located in the barrel. Sadly, the applicator does not saturated well with color which leads to very, very sheer application of color. I suspect the colors are fairly pigmented but the poor packaging prevents us from seeing that. The formula is lightly creamy with a powder finish that looks very smooth and even on lids. I found the shimmer shades applied much better with more pigment than the mattes that I purchased but all in all, the packaging prevents me from indulging further!


  • Nice range of shades in both matte and shimmer finishes.


  • Applies sheer possibly due to faulty packaging.
  • Applicator doesn’t saturated well with color.
  • Inexpensive for a small amount.


Maybelline Color Strike Cream To Powder Eyeshadow might appeal to those who want a quick eye look but faulty packaging may prevent most users from indulging!

I purchased this item and I receive a small commission if you shop using the links in this post.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Samantha

    Didn’t Laura Geller recently have a similar item on QVC? I believe it got negative reviews. This design looks like something from years ago. I don’t think it’s new.

    • Isabella Muse

      Yes, I know. I mentioned in the review that brands have done these in the past. Victoria’s Secret, Lorac, and a bunch of other brands.

  • Jess

    OK, this is where I feel like I just am weird, lol! I got one of these in a grey shade and I LOVE it. It makes a smoked/smudged eye so easy. I apply eyeliner and then kind of press the shadow over top and then lightly rub and just get an awesome look. Everyone seems to hate these, though! Ah well. ๐Ÿ˜€

  • Kellly

    I bought one of these when they first came out and experienced exactly the same issues you had with it. I have to keep putting the applicator back into the tube over and over trying to get enough color on it so that when I apply it, it will actually show up! It’s not that the color is sheer; it’s that it just doesn’t apply! Maybe I’ll try breaking the container open and dumping the contents into a small pot and using it with a brush. It certainly can’t hurt the performance and might make it better! Either way, I second your opinion on these. Lose.

    • Isabella Muse

      I think it’s the packaging because the color seems ok! Not super bold but it does have pigment! It’s just the applicator doesn’t saturate with color ๐Ÿ™ I may do that too! It’s worth a shot!

  • Jenn

    I was going to write a comment about this product, and I was going to subscribe to your feed. But then I saw you disabled the ability for commentators to leave their blog URL (and have it shown on the comment). What a shitty thing for you to do. I’ve been blogging for a LONG time (since 1999, to be exact), and trust my words: blogging, commenting on blogs, and discovering new blogs, is a TWO-way street. By you stripping other bloggers of the means to share their blog URLs with you and your other readers, you’re turning the two-way street into a selfish one-way street.

    So, with that said: BYE, FELICIA. I’m out.

    Sincerely not a reader any longer,

    • Isabella Muse

      I already replied to this exact same comment that you left on instagram and as per that reply here it is again: “it’s actually not as dramatic as all that. When I migrated from blogger to wordpress comment luv was too hard on the server so I used a different auto fill form which didn’t work either and wouldn’t follow up with emails alerting users that a comment would be replied to. The plugin I have now simply doesn’t have the option for a url. So, you see, there isn’t an evil master plan against you self promoting yourself on my blog. I have no personal vendetta against you, your blog, or anyone else who has a blog. Good luck with your blog hope it’s a great success!” This is actually the first time you’ve ever left a comment here which means you haven’t supported me at all either so why are you freaking on me about something that’s technical and not intentional? Also, are you policing all blogs on the internet as many don’t allow the use of URLs for security reasons as sometimes people will leave urls that aren’t safe. Calm down, chill out, relax, no one is out to get you or your blog. P.S. Your link doesn’t even work. I wish you much success with your blog. Just relax. We’re all friends here. We have enough to worry about in the world right now and self promoting yourself on other people’s blogs isn’t one of them. I promise we have a lot more important things to think about right now. Be at peace and try not to find drama where there is no drama at all. Email me next time, ask me when something isn’t to your liking, and I’ll happily discuss with you. It’s a plugin, that’s it, no grand master plan here to prevent you from getting the promotion you so desperately want/need.

  • Louise

    Was on here to get the customer service number to complain .this product was on a store stand and girl displaying .I bought one and my daughter bought .two at ยฃ8 each .when next we saw each other she said before I could they were empty !!!I am phoning on Monday !!

  • Cathef

    I agree! I wish I saw your review before purchasing FOUR of them. I think I got one decent use out of them. No more color comes out on the applicator. NONE. I kept thinking they are dried out, but I guess you pay for a ONE TIME USE

    • Isabella Muse

      OH NO! ๐Ÿ™ can you return them!! so sorry! they really suck ๐Ÿ™ It’s a shame because the colors are actually really pretty but can’t get any shadow out at all! BOO!

  • Annie

    I totally AGREE on all counts. Terrible product. Bit surprised that Maybelline didn’t quality test before releasing it onto the market. Just a big disappointment overall.

  • Nena Harville

    I totally agree with you. I actually love the shades and the texture. I get it at Walmart and it is about $7. Problem is, hard to get enough on applicator and there is very little in the tube. I would pay more for the shadow if you got more and it was packaged differently.

    • Isabella Muse

      100% agreed! The packaging seems to be the main problem here! Otherwise the formula seems nice and the colors are very soft and pretty!