Rare Beauty by Selena Gomez is a new makeup collection created by Selena that’s available now at sephora.com. Have you browsed the collection yet and do you love it? This collection is starting out small and includes 17 pieces with a quarter of that number being made up of sponges, brushes, and accessories.
Selena was quoted as saying, “The whole reason why I wanted to create Rare was to kind of challenge the beauty space. I didn’t want to be just a celebrity attaching her name to something because that’s definitely not my style. I would feel very disingenuous.”
I’m not sure Rare Beauty offers anything unique or terribly different in the beauty world but the simplicity of the launch is refreshing as it isn’t an overwhelming amount of product and it isn’t bombarded with big, bold shades and colors. The color scheme Selena went with is very natural and the pieces in the collection seem like they concentrate on enhancing your natural features. In an unusual twist, the brand doesn’t have an eyeshadow palette or single eyeshadow to offer which further proves they are going for a very natural look with the collection.
I went over the collection and of course, the first thing to catch my eye was the Rare Beauty Liquid Touch Brightening Concealer ($19) which is available in a whooping 48 shades. This is a lightweight, hydrating concealer that provides medium-to-full coverage.
As someone who loves a good cheek stain I’m curious about the Rare Beauty Soft Pinch Liquid Blush ($20) which is available in a radiant and a matte finish!
Available in eight shades the Rare Beauty With Gratitude Dewy Lip Balm ($16) caught my eye as I always have dry lips! This is a hydrating balm that provides color and a nice dewy finish on lips!
I’m looking forward to trying Rare Beauty. As I get older I appreciate a more natural look more and more!
The Rare Beauty Collection is available now at Sephora.
Will you be indulging?