January 12, 2021

Lush Keep It Fluffy is Back and I’m Heart Broken

Lush Keep It Fluffy Perfume has returned! My god how I’ve waited for this day. Keep It Fluffy was one of the original Be Never Too Busy To Be Beautiful fragrances and it’s gorgeous! Over the years Lush UK has slowly brought back a lot of the scents from the B Never days and I’ve always waited and waited for the return of Keep It Fluffy but the day never came.

To this day I remember the gorgeous vanilla and rose scent. It’s so unique and so gorgeous.

And Lush UK has finally brought it back!

And I’m heart broken.

I would buy a case of this if I could. A case! But I can’t. The scent launched on Lush’s UK website which does ship to the US but the problem is it’s a 100ML bottle and Lush restricts bigger bottles like this from shipping to the US.

I am so sad and heart sick over this. I could ask my best friend Libby who lives in London to grab it but I don’t know her exact lockdown situation and I don’t really want to bother her with this during COVID.


What’s a Keep it Fluffy girl to do? I emailed Lush and asked of Lush NA would get it! I sure hope we get it but it does say on the site that it’s exclusive.

Sad sigh.

Why Lush why?

There are Keep It Fluffy fans in the US too!

I’m so in my feels right now. Sad sigh.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • kjh

    Somehow, I thought you were going to say it got reformulated. That irks me w/color cosmetics that return after an absence. But it really pisses me off with skincare that keeps the old ingredients list, but has changed. I hope you score some.