Sephora Beauty Wins is an interesting concept that started happening last month! It’s basically a “secret offer” that Sephora extends to you via e-mail and sometimes on a pop-up on their website. I’ve gotten two so far and both of them we’re rubbish.
Allow me to explain.
Sephora says these offers are based on my past purchases. The most recent offer I got was 20% off hair care.
Ok, so, we all know that during the pandemic I got a little hair crazy. Pigtails, crown braids, space buns, I was really getting wild and crazy with my hair styles and buying all sorts of spray in conditioners and hair products. BUT….! None of it was from Sephora. I purchased much of it from Ulta, Target, and Walmart. But Sephora? The last time I purchased something hair related from Sephora was about a year ago.
I guess this isn’t really a “curated offer based on my past purchases”. Or maybe Sephora has some insight into my shopping habits and decided hey, let’s toss her a discount so she’ll buy some hair care from us.
Sephora I appreciate the discount but I think your algorithm is broke.
Has anyone gotten any of these Sephora Beauty Wins?
Did it apply to your past purchases or was it as random as mine?