February 26, 2021

Do You Think You’re Eating Small? Think Again! A Non-Makeup Foodie Post!

If you’re anything like the millions of other people in the world chances are you’ve used had some sort of food delivered during the pandemic! Whether that food was your daily groceries, a pizza, or perhaps a selection from any number of restaurants available on apps like Postmates, Doordash, and Uber Eats.

Last March there was some initial anxiety about ordering food from anywhere as COVID details were so hazy and unclear. “Could we get it from food?” “Could we get it if someone else prepared our food?” “What about the containers the food was in? What if the containers were touched by someone with COVID?” Something as simple as getting a pizza delivery turned into “DANGER, Will Robinson DANGER!”

After a while lock down just got to many of us and we we’re like “Listen, I need my Friday night pizza fix!” As a native I can honestly say that New Yorkers don’t do well when their bagels, pizza, and bacon, egg, and cheeses are taken away! I was bred in this great state, born in it, and raised here and believe me we take some foods more serious than others.

I think around April I was like, “Ok, I need a change of scenario let’s chance some Doordash!” But if I’m going to do this I want to eat small! My goal was to help out smaller restaurants! If I was going to order food it should be from local places I loved and their are plenty to choose from. These people were really struggling and if I could help out just a little that made me happy.

So, I took to Doordash to not only order from some of my favorite local haunts that were small restaurants but also, I wanted to try some new smaller eats.

When my cheat day came around I sat down and browsed different food deliver apps and I came across places like Tender Shack and Cosmic Wings. I’ve never heard of any of these places and their menu was so small it made it appear as if they were start ups or perhaps family owned smaller businesses. I’m glad I did a little research because interesting enough a lot of larger corporations are actually creating these virtual restaurants as an extension to their large chains. Cosmic Wings is actually owned by Apple Bees and Tender Shack is owned by Outback Steakhouse.

Cosmic Wings offers Cheeto dusted wings and Tender Shack serves up seasoned chicken tenders with a variety of sauces. What I don’t understand is why they don’t offer these items on their own larger corp menus? Why bother opening a “virtual” restaurant with an entirely new menu. It feels like they are suspiciously trying to make you believe you’re eating from a small business.

Have you run across these places or ones like them?

Do you feel there’s some trickery involved?

Do share!


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Kimmwc03

    I read an article about this a few months ago. I think they called it “ghost kitchens.” At the time, I only knew about the wings place out of Chili’s but apparently the trend has spread to other chains.

    • Isabella Muse

      Interesting! Ghost kitchens sounds fitting! I thought it was a little deceiving! :-/ It makes it seem like a small business but it’s a big corp chain!

  • Jane

    I thought this was going to be about the amount of packaging in the typical takeout order!

    It does feel totally deceptive. We’re still dealing with job loss so our only meals out have been when people have given us gift cards, and we picked places that we know are local, that were favorites from the before times. These big corporate behemoths need no help (even though I think many of them got help in the corporate bailout ).

    • Isabella Muse

      Oh don’t get me started! That drives me nuts. I try and reuse the bags but they come with endless stickers plus plastic utensils plus plastic that holds the utensils plus foil plus napkins plus lids…jesus what a waste. Shake Shack perfect example of corp greed!

  • Natalie

    I’ve seen those stories about ghost kitchens, I guess restaurants big and small need to do what they can to survive these days. Sometimes it’s a way for them to try out new recipes or concepts.

    On Doordash and any of those food delivery apps, they take a really large chunk of the money for the order. If you can order directly from your favorite restaurants and pick up yourself (or some might have their own in house delivery service) it helps the restaurant more, but of course anything helps and it isn’t always convenient to pick food up.

    • Isabella Muse

      It’s crazy! And boggled my mind when I found out. I always call directly but a lot of the small places ironically direct me to doordash or uber eats because they don’t have delivery options available.

  • Theeng Kok

    Longtime lurker (love your skincare reviews!) popping up to say that it’s great you want to help out smaller businesses! Aside from the ghost kitchen business, you might want to try ordering directly from the small businesses. I was chatting with the owner of a restaurant in my town and he said he is barely breaking even because of all the fees he has to pay Door Dash. It seems so hard to make money these days. Anyway, something to consider.

    • Isabella Muse

      I do that when possible but many of the small restaurants in the village don’t have delivery people and they end up directly me to door dash or uber eats ironically! I know that Door Dash/Uber Eats/Postmates takes a huge chunk out of their revenue! It’s terrible what big tech companies have done to the taxi and food industry!

  • kjh

    I Think ghost kitchens started with the indies, even some of the HEs, but the corps swallow every concept and exploit it. It’s hardly illegal, but it’s highly disingenuous. The offensive part is that one can think they are supporting local food workers, when they are actually increasing the bottom line for lower middle chain restaurants. Though we should remember that local workers are still earning a wage, despite lining the pockets of corporate America.

  • Randi Macdonald

    Yes, we have a large list of these ” Ghost Kitchens” that have opened in my town. Guy Fieri just opened out of Bucca Di Beppo. Personally, I’ve never used Door Dash/Post Mates or Uber Eats. I’m in a suburb of LA. If I want take out, I’ll order directly from the restaurant and pick up. Those 3rd party apps take a lot of money from the restaurant and the prices are much higher.