February 2, 2021

Target’s Starting to Look like Sephora So, How Will This Ulta Thing Pan Out?

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Have you been to Target lately? I know! That’s really a rhetorical question to set the mood because I know your butt has been in there at least twice this month (and it’s only the February 2nd). Target can be addicting! The promise of cheap couture lines, pretty home decor, and the fact you can get the freshest King’s Hawaiian Rolls makes for long, romantic strolls down the aisles. Well, not lately! The pandemic has me riding an anxious high anytime I go in.

Very soon Ulta will open mini locations right inside Target. All will begin training Target employees as beauty consultants and in the second half of this year a 1,000 or so square feet will be set aside at your Target store for a mini Ulta to open up! They’ll carry around 40 different beauty brands and will be constantly rotating new hair care and fragrances.

The funniest thing about this situation is Target just recently started revamping many of their beauty department. My Target has an area that looks like Sephora with a variety of different displays featuring Pixi, Makeup Revolution (just recently launched), Pacific, and more all housed in pretty little lit displays with mirrors. I wonder why they bothered spending all that money on a re-model when they had already signed a deal with Ulta.

I mean, the Ulta roll out may be a bit slower and perhaps not all stores will get one! In that case, all this remodeling is worth it but if an Ulta is coming to a location with a remodel it’s sort of wasteful!

I appreciate the remodel to be honest. It makes browsing the makeup and beauty available a little nicer. But I do wonder if it’ll go or stay once Ulta moves in.

I also hope that it doesn’t hinder Target’s beauty department! It’s always been nice how Target has brought in niche or indie brands to add to their beauty line up and I fear by signing with Ulta they might have agreed to not carry certain brands.

What do you think?

5 Comments

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • Dee

    If I can get to my Target between 7 and 8 am I feel very safe. It’s empty and I have the place pretty much to myself. It’s been a big boost to be able to walk around and not really worry these days.

    Our Target recently moved things around in the beauty department and I do like the changes. But I hope they don’t stop carrying the indie brands! I like Ulta but I love Target and hope it stays Target.

  • Jen

    I am excited for the change. I will be curious what the pricing structure will be for drugstore makeup as Target is generally less expensive. Or maybe Ulta will only carry higher end items. I am also excited to see how Kohl’s/Sephora works out.

    • Isabella Muse

      I am too! Knowing Target it’ll be awesome! Not sure on the Kohl’s Sephora deal though! I always felt Sephora at JCPenny was weird so I sort of feel the same about it at Kohls!

  • Bella

    The Ulta in my neighborhood closed due to the pandemic and it was in the same strip mall as the Target. I could not go to Ulta and not go to Target. So, now I don’t go to Ulta as much as I have to drive a bit farther. I feel like Target makeup is more expensive than Walgreens so I buy my drugstore makeup at Walgreens and my more expensive makeup at Ulta or Sephora.