Target’s Starting to Look like Sephora So, How Will This Ulta Thing Pan Out?
Have you been to Target lately? I know! That’s really a rhetorical question to set the mood because I know your butt has been in there at least twice this month (and it’s only the February 2nd). Target can be addicting! The promise of cheap couture lines, pretty home decor, and the fact you can get the freshest King’s Hawaiian Rolls makes for long, romantic strolls down the aisles. Well, not lately! The pandemic has me riding an anxious high anytime I go in.
Very soon Ulta will open mini locations right inside Target. All will begin training Target employees as beauty consultants and in the second half of this year a 1,000 or so square feet will be set aside at your Target store for a mini Ulta to open up! They’ll carry around 40 different beauty brands and will be constantly rotating new hair care and fragrances.
The funniest thing about this situation is Target just recently started revamping many of their beauty department. My Target has an area that looks like Sephora with a variety of different displays featuring Pixi, Makeup Revolution (just recently launched), Pacific, and more all housed in pretty little lit displays with mirrors. I wonder why they bothered spending all that money on a re-model when they had already signed a deal with Ulta.
I mean, the Ulta roll out may be a bit slower and perhaps not all stores will get one! In that case, all this remodeling is worth it but if an Ulta is coming to a location with a remodel it’s sort of wasteful!
I appreciate the remodel to be honest. It makes browsing the makeup and beauty available a little nicer. But I do wonder if it’ll go or stay once Ulta moves in.
I also hope that it doesn’t hinder Target’s beauty department! It’s always been nice how Target has brought in niche or indie brands to add to their beauty line up and I fear by signing with Ulta they might have agreed to not carry certain brands.
What do you think?